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Yolanda Petriz

  • Senior Designer/Art Director at OPI
  • Los Angeles, California, United States
  • Marketing and Advertising

Previous positions

  • Principal Design & Creative Consultant at Chicas Design Inc
  • Contract Creative Director at Joe Digital

Education

School of Visual Arts, NY, BFA, Graphic Design

Background

Summary

Designer and art director with a passion for simplicity, boldness and contrast, I aim to blend creative beauty and function seamlessly. My experience includes branding, digital, web, print and packaging for a wide variety of global clients some of which include American Idol/FOX, OPI Nails, Neutrogena, Nestlé, Tropicana, Beringer Wines, AOL, Vonage, The Perrier Group and Pedigree. I am a native of Mallorca, Spain, and a graduate of the School of Visual Arts in New York. You can view my online portfolio at www.behance.net/yolandapetriz

Experience

  • Senior Designer Global

    OPI Products, Inc.

    October 2017 – Present(2 years)Greater Los Angeles Area

  • Principal Design & Creative Consultant

    Chicas Design Inc

    January 2014 – October 2017(3 years 9 months)Greater Los Angeles Area

    Design consultant with 20+ years of industry experience specialized in packaging design, branding and digital experience. Expertise in nurturing creativity at all touch points and creating brand experience for target consumer.

  • Contract Creative Director

    Joe Digital

    January 2012 – January 2014(2 years)Greater Los Angeles Area

    Creative consultant and interim creative director for a variety of multi-platform clients including American Idol and So You Think You Can Dance.

  • Design Manager

    Neutrogena

    April 2009 – December 2011(2 years 8 months)Los Angeles

    Recommendations (1)
  • Senior Art Director

    Catapult Marketing

    April 2007 – April 2009(2 years)

    Design of POS materials, POP displays, advertising and brand launch kits for both national and international businesses. Worked with a team of designers, copywriters and production artists, directed photography and illustration, and presented creative to clients to achieve strategically targeted communications. Highlights included pitching and winning the Beringer Wines account.

    Recommendations (1)
  • Senior Graphic Designer

    Neutrogena

    November 2001 – April 2007(5 years 5 months)Los Angeles

  • Graphic Designer

    LEWIS & PARTNERS ADVERTISING

    October 1999 – September 2001(1 year 11 months)

    Design and management of advertising and corporate promotions for the food service industry. Also assisted in the coordination and implementation of projects, client presentations, staff management and project budgets.

  • Graphic Designer

    wong wong boyack

    1997 – 1999

Education

  • School of Visual Arts, NY

    BFA, Graphic Design

    1993 – 1997

  • FIDM

    AA, Space design

    1991 – 1993

Languages

  • English

    Native or bilingual proficiency

  • Spanish

    Native or bilingual proficiency

Skills & Expertise

  • Advertising
  • Layout
  • Brochures
  • Graphic Design
  • Logos
  • Print Production
  • Creative Development
  • Direct Mail
  • Creative Direction
  • Nails
  • Poster Design
  • Photography
  • Art Direction
  • Graphics
  • Print Collateral
  • Adobe Illustrator
  • Logo Design
  • Branding & Identity
  • Digital Marketing
  • Mac
  • Corporate Identity
  • Collateral Design
  • Corporate Branding
  • InDesign
  • Packaging
  • Art
  • Image manipulation/retouch and color correction
  • Online Advertising
  • Adobe Indesign CC
  • Concept Development
  • Adobe Creative Suite
  • Image Manipulation
  • QuarkXPress
  • Corporate Promotions
  • Typography
  • Social Media
  • POP Displays
  • Print Design
  • Web Design
  • Brand Development
  • Adobe Photoshop
  • Copywriting
  • Promotions