Profile photo

Yiana Palacios

  • Graphic Designer at Princess Cruises
  • Los Angeles, California, United States
  • Graphic Design

Previous positions

  • Computer Science Teacher at West Hollywood College Preparatory School
  • Freelance Graphic Designer at Avanquest Software

Education

California State University, Northridge, Certificate, Advanced Professional Development, with Distinction for Digital Media and Design

Background

Summary

Excel at editorial and direct marketing design. My work ranges from creating identity sets to designing 70+ multi-page layouts for magazines and revenue generating, user-friendly websites. Workflow organization and creating the most effective and fastest way to accomplish a recurring task, have always been my strengths. Sharing my knowledge and findings with pears through the means of demonstration, are some of my best assets.

Experience

  • Graphic Designer

    Princess Cruises

    July 2011 – Present(8 years 3 months)Santa Clarita, CA

    Involved in projects from meeting with stakeholders to identify goals and requirements through file output to print vendors and email deployment teams. Use Adobe CC software to design visual communication materials that support the brand strateg including multitude of brand collateral, direct mail and email projects. Troubleshoot and hand code HTML files for emails to make sure they render correctly across mobile and web email platforms. Train and assist other designers as needed.

    Recommendations (1)
  • Freelance Graphic/Web Designer

    Design Leap

    May 2007 – Present(12 years 5 months)

    Consult, manage and design, print and online projects from concept to final delivery. Use Adobe CC for all projects such as logos, brochures, postcards, magazines, emails, websites and other marketing materials. Work with clients to develop ideas and provide solutions on what needs to be done to improve e-commerce website usability and conversions. Set up, design and monitor, email campaigns from choosing the ideal email-marketing platform to scheduling, deploying and analyzing results. Keep track of all projects, tasks, assets and client communications using Basecamp online project management tool.

    Recommendations (3)
  • Computer Science Teacher

    West Hollywood College Preparatory School

    September 2010 – June 2011(9 months)West Hollywood, CA

    Taught elementary school kids proper touch-typing skills, introduced them to Microsoft Word and PowerPoint. Also taught upper-class elementary students the basics of Photoshop and showed them how to apply their skills through real-world homework assignments.

  • Freelance Graphic Designer

    Avanquest Software

    July 2009 – August 2009(1 month)Calabasas, CA

    Design fresh, modern and user-friendly templates using Avanquest software.

  • Graphic Designer

    Mark Deitch & Associates

    December 2006 – October 2008(1 year 10 months)Burbank, CA

    Used InDesign, Photoshop, and Illustrator to design ads, magazine layouts, logos, brochures and other marketing materials for various types of organizations. Worked with a team of designers and a copywriter to design and code static and e-commerce websites. Optimized online images for web standards and released printer files to print vendors. Attended on location press checks to ensure color and image quality meets client requirements.

  • Creative Director

    Sorority Factor Magazine

    April 2007 – December 2007(8 months)

    Recommendations (1)
  • Graphic Designer

    Guest Informant

    June 2005 – November 2006(1 year 5 months)Woodland Hills, CA

    Worked with a team of writers, photo editors, and designers to produce four to five, 70+ page publications a month. Used QuarkXPress and Photoshop to design ads and multi-page editorial layouts for hardcover and softcover national visitor guides. Uploaded electronic files by FTP and prepared color proofs for print vendors. Was one of the lead designers and trained new designers and freelancers as needed.

  • Paginator / Pre press

    Daily News

    2004 – 2005Woodland Hills, CA

    Worked in a high-paced environment, coordinating with ad representatives to locate and paginate 100+ ads prior to press start. Verified all proofs for placement, size and color is to ad specifications. Double-checked CMYK proofs for alignment of registration marks and to ensure the color separations are correct.

  • Online Editor

    Daily Sundial

    August 2004 – December 2004(4 months)Northridge, CA

    Was first to bring the website up to current web standards. Using Photoshop, Dreamweaver and HTML, was responsible for redesigning the newspaper’s website and keeping it up to date on a daily basis. Collaborated with editors and attended weekly meetings.

    Recommendations (1)

Education

  • California State University, Northridge

    Certificate, Advanced Professional Development, with Distinction for Digital Media and Design

    2002 – 2004

  • California State University, Northridge

    BA, Graphic Design

    1999 – 2004

    Design classes: Graphic Design (I, II, III), Typography, Web Design, Computer Graphics, Desktop Publishing, and Packaging Design.

    Activities and Societies

    Web Art Director of Students Advertising Graphics Association (SAGA), Deans List.

Languages

  • Russian

    Native or bilingual proficiency

  • Spanish

    Limited working proficiency

Skills & Expertise

  • Advertising
  • Layout
  • Brochures
  • Graphic Design
  • Illustrator
  • Art Direction
  • Graphics
  • Logo Design
  • Magazines
  • InDesign
  • Photoshop
  • Dreamweaver
  • Adobe Creative Suite
  • QuarkXPress
  • Typography
  • Web Design