- Art Director / Sr. Designer
- Los Angeles, California, United States
- Art Director / Visual Designer at Hodges Ward Elliott, Inc.
- Visual Designer / Set Stylist, Contract at JAFRA Cosmetics USA
University of Arizona, Bachelor of Fine Arts (BFA) Studio Art, Visual Communications
Art Director / Senior Visual Designer
Institutional Property Advisors (IPA)
June 2018 – Present(1 year 4 months)Greater Los Angeles Area
Art Director / Visual Designer
Hodges Ward Elliott, Inc.
June 2017 – May 2018(11 months)Greater Los Angeles Area
Provides leadership and direct oversight of all marketing development, communications, and web initiatives for HWE’s west coast division. Led a corporate rebranding campaign that includes a new logo, interactive website, product catalogs, marketing collateral, standardized product design, and a comprehensive brand-identity package. Works closely with hotel and commercial real estate teams to develop individualized marketing assets for domestic and international clients, using various mediums including print, digital, and social platforms. Project management functions include planning, scheduling, managing, and ensuring accuracy of all existing and incoming projects. Develop and report metrics for the firm’s various business channels to company leaders. Implantation and training of new data analytic and team collaboration programs with the goal of increasing efficiency and transaction volume. Plan, design, and execute special events, conferences, client corporate dinners, and trade show displays. Serves as liaison with photographers, videographers, virtual reality curators, printers, copy writers, and media relations.
Visual Designer / Set Stylist, Contract
JAFRA Cosmetics USA
May 2017 – November 2017(6 months)Greater Los Angeles Area
Reinvigorated product line through new product branding launching for both print and web. Worked closely with the Creative Director to manage projects by presenting layouts, developing design solutions, styling and supervising photo shoots, and determining if materials comply with client specifications. Evaluate and communicate trends in photography, type design, and color; as well as multi-channel consistency for branding implementation.
Marketing Manager / Visual Designer, Contract
January 2017 – May 2017(4 months)Greater Los Angeles Area
Lead creative team in the development, design, production, and budgeting of engaging sales-driven, cross-channel campaigns including print ads, product launches, brochures, advertorials, web sites, banner ads, and product packaging. Coordinate all aspects of product photo shoots including locations, talent, assistants, products, props, shot lists, and timelines; Partner with Marketing Director on tone, look and feel. Oversee website upkeep and improvements, online lead generation portals, and social media direction.
Visual Designer, Contract
January 2016 – January 2017(1 year)Tucson, Arizona Area
Develop and design all branding and marketing materials for seven leading Arizona farmers markets. Elevated graphic design standards of all marketing materials and cultivated relationships with all vendor partners.
Marketing Manager / Visual Designer
Sugar Foods Corporation
May 2016 – October 2016(5 months)Westlake Village, California
Managed graphics team for web and print applications, including presentation decks, trade show materials, restaurant collaterals, signage, packaging, advertisements, POS materials, email campaigns, and sample kits. Developed, directed, and designed product guide portfolios for Hyatt and Hilton national sales accounts. Worked closely with Marketing Director and sales team with marketing strategies for new product launches, including facilitating cross-functional meetings and presenting branding concepts, while adhering to branding standards. Provided marketing strategies and materials for sales team, while ensuring consistency of company branding standards. Art directed and styled food service and retail product photography for top accounts including Delaware North, Shamrock, and Sysco.
Marketing Manager / Visual Designer
Merit Foods of Arizona
December 2013 – June 2016(2 years 6 months)Tucson, Arizona Area
Spearheaded annual company trade show that included over 75 national vendor partners. Responsibilities included development and design of all promotional materials, signage, and printed materials, management of chef demonstrations, raffles, exhibit floor plan, hotel arrangements, f&b, sample storage, contract negotiations, staffing, and customer registrations. Redesigned and developed company’s corporate branding and identity including logo, corporate brochure, collateral materials, staff apparel, building exterior and interior signage, vehicle signage, promotional materials, and internal and customer-facing documents. Recreated and maintained a new eCommerce company website alongside a web developer, which included restructuring of online product catalog and ordering system. Directed videography and photography for company’s branded promotional videos for use on website and social media. Communicated directly with restaurant owners to develop and design restaurant marketing materials, including logos, menus, flyers, posters, check presenter inserts, and table tents. Fashioned social media platforms; produced copy and visual communication images with the purpose of building engagement and increasing brand awareness.
University of Arizona
Bachelor of Fine Arts (BFA) Studio Art, Visual Communications
2006 – 2011
Extensive coursework in graphic design and illustration including: layout, typography, font development, composition, color theory, branding and identity development, logos, creation of marketing and collateral materials, digital and traditional illustration, web design, and design history. Additional coursework in digital photography, including documentary photography. BFA provided a well-rounded studio arts background in water colors, oils, ceramics, metal and woodwork, drawing, and 3D sculpture.
Activities and Societies
Gallery display of senior capstone project.
Skills & Expertise
- Event Planning
- Graphic Design
- Events Coordination
- Menu Design
- Digital Photography
- Adobe Illustrator
- Logo Design
- Public Relations
- Digital Illustration
- Collateral Material Design
- Adobe Creative Suite
- Web Design
- Brand Development
- Adobe Photoshop
- Social Media Marketing
- Print Advertisments
- Email Marketing
Volunteer Experience & Causes
Causes Miranda cares about:
- Arts and Culture