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Mike Gonzales

  • Graphic Designer at Herald Publications
  • Los Angeles, California, United States
  • Graphic Design

Previous positions

  • Owner / Art Director at Mike Gonz Design
  • Senior Graphic Designer at Gary Taylor Creative Group

Education

Loyola Marymount University, Bachelor of Arts, Studio Arts / Graphic Arts

Background

Summary

A client-focused, budget-conscious and deadline-driven professional with 19 years of experience in the art of visual communication. Holds a strong belief in the importance of a collaborative and easy-to-work-with approach. Seeks challenging and creative opportunities to produce quality work through production, branding, print and web design. Specialties: Press Checks, Photo Editing, Prepress Production Proficient in: Indesign, Photoshop, Illustrator, QuarkXpress, Keynote, Rapidweaver, Aperture

Experience

  • Graphic Designer

    Herald Publications

    August 2012 – Present(7 years 2 months)El Segundo, CA

    • In-house art department management for a newspaper publishing company. • Responsible for implementing a cloud based system for the company. • Responsible for creating and releasing El Segundo, Torrance, Hawthorne, Lawndale and Inglewood publications each week. • Responsible for art direction, graphic design and publishing of two quarterly magazines for the El Segundo Unified School District and the City of El Segundo. • Act as liaison with clients on a daily basis. • Create designs and layouts for print and digital advertisements, newspaper publications, brochures, signs, and social media.

  • Owner / Art Director

    Mike Gonz Design

    December 2008 – December 2013(5 years)Los Angeles

    Over twenty years of experience creating effective marketing materials, brand identities, websites, advertising, custom packaging and in-store promotions. Clients include: Loyola Marymount University, Gary Taylor Creative Group, Turtle Bay Island Store, Deutsch, Leukemia & Lymphoma Society, Murad, Inc., Incite Design, Pacific Scientific Aerospace, Kings Road Cafe

    Recommendations (1)
  • Senior Graphic Designer

    Gary Taylor Creative Group

    February 1996 – December 2011(15 years 10 months)

    • In-house art department management for an advertising and design agency. • Act as liaison with high profile clients on a daily basis. • Photo shoot planning and photo editing. • Create designs and layouts for advertisements, in-store signage, catalogs and other forms of media. • Responsible for file back-ups, computer and software maintenance, organization of file conventions. Clients include: Infonet, Intersound, Kawasaki, Lexus, Jafra Cosmetics International, L’Uomo Vogue, Salutations, Terrapointe, The Pearlman Group, The Rodeo Drive Committee, Vogue Italia, Ticketmaster, Revlon Run/Walk for Women, Permanent Charities of the Entertainment Industries, Hillcrest Country Club

    Recommendations (1)
  • Freelance Graphic Designer

    Artisan Creative Freelancers, Inc.

    October 1995 – April 1999(3 years 6 months)

    Worked as a Freelance Designer for various clients. Sony Music – Santa Monica, CA Projects included: Alice In Chains, Celine Dion, Columbia Music, Gloria Estefan, Epic Records, Journey, Michael Jackson, Ottmar Liebert Grey Advertising – Los Angeles, CA Projects included: Caesars Palace Saks/Fuller Advertising, Inc. – Los Angeles, CA Projects included: Honey Baked Ham Company, Jiffy Lube Power 106 Radio Station – Burbank, CA Projects included: Promotional giveaways, music cover art

  • Designer / Graphics Manager

    Facter Direct LTD.

    May 1995 – October 1995(5 months)

    • In charge of the in-house art department for an international direct marketing firm. • Created pledge packets for museums, zoos, and various non-profit organizations. • Acted as liaison with various clients for art direction. • Reworked company presentation and proposal materials. • Responsible for print buying, trafficking, inventory and merge set-up of data bases.

  • Graphic Artist

    Contempo Casuals and Pastille

    June 1993 – May 1995(1 year 11 months)

    • Managed art department for women’s retail fashion chains Contempo and Pastille. • Responsible for the creation of point-of-purchase displays, promotional items, packaging, banners, direct mailers and advertising layouts. • Full-cycle design management from conceptual stage through to price quoting, presentations and press checks. • Ensured correct technique of printing (lithography, silk-screen, digital, or photography).

  • Assistant to the V.P. of Human Resources / Graphic Designer

    Contempo Casuals and Pastille

    March 1993 – June 1993(3 months)

    • Conducted audits of company reviews, assuring accuracy and timeliness. • Assisted with projects including auditing new recruitment expenses, coordinating interviews with executive board, preparing presentations, producing spreadsheets for the HR Department annual budget, and planning special events. • Freelance graphic design work after hours for the Graphics Department.

  • Graphic Design Assistant

    Contempo Casuals and Pastille

    November 1992 – February 1993(3 months)

    • Reported to the Graphic Designer for direction on projects. • Created various projects such as banners, mailing inserts, point of purchase displays, and advertisements.

Education

Skills & Expertise

  • Advertising
  • Campaigns
  • Restaurant Marketing
  • Layout
  • Graphic Design
  • Branded Content
  • Pre-press
  • Direct Mail
  • Illustrator
  • Press Checks
  • Time Management
  • Project Management
  • Art Direction
  • Graphics
  • RapidWeaver
  • Logo Design
  • Mac
  • Corporate Identity
  • InDesign
  • Packaging
  • Keynote
  • Photoshop
  • Catalogs
  • Adobe Creative Suite
  • Image Manipulation
  • QuarkXPress
  • Creative Arts
  • Visual Communication
  • Web Design
  • Aperture