- Senior Designer at Sagon-Phior
- Freelance Graphic Designer at Lisa Ponder Design
Wayne State University, BFA, Fine Art and Advertising
In-house Senior Graphic Designer– Professional Hair Care and Beauty. Work closely with the Creative Director and entire marketing and education teams to develop and execute graphic concepts for all materials to meet product or campaign visions. Duties include design and execution for packaging, POS displays, catalogs, brochures, signage, and interactive digital media.
May 2009 – Present(10 years 5 months)Greater Los Angeles Area
Art Director and Graphic Design Consultant working with businesses throughout the greater Los Angeles area collaborating with cross-functional teams developing concept and strategy for marketing materials, brand identities, packaging, product development, photography and websites. Industries include beauty and fashion, entertainment, food and beverage, private label, retail consumer goods, real estate, healthcare, technology, bath and body, and hair care. • Develop and present creative solutions that support the branding message and keep the company vision on trend and competitive within their industry. • Strategize and make appropriate recommendations for print and interactive media. • Conceptualize and produce brand style guides, product renderings, print/pattern design, and POP/POS/PDQ solutions for lines of consumer goods for national brands and private label. • Design packaging and product using strict style guide parameters and adhere to written creative briefs. • Develop packaging structure and research vendor sources for materials. • Manage, art direct, and style photo and video shoots for both tabletop product and live action. • Design and develop websites, working closely with web developers, organizing information, designing pages and generating layouts for product user interface and experience. • Prepare digital production files, manage third-party relationships with vendors, attend press checks and approve proofs. • Create, administer, and refine project schedules and maintain strict budgets and deadlines. • Highly proficient and expert level in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Quark XPress and Microsoft Office. • Thorough understanding of digital production and the printing process from 4-color to dielines, specialty inks, and embossing, • Ability to work independently as well as in cross-functional groups, articulate and pitch ideas to team members, take design direction, and inspire other designers on the team.
Collaborated with lead creative partners on concept development for consumer and trade advertising. Duties included entertainment design, new business pitches, sales and marketing materials, annual report design, corporate identity and branding, style guide development, presentation graphics, photography art direction, packaging design, direct mail campaigns, digital production, and printing supervision. Clients include; The Entertainment Industry Foundation, McCormick Distilling Company, The California Gift Show, and more.
Designed packaging, collateral, POP/POS, corporate identity, brochure design and prepared final production for beauty and cosmetics.
January 1993 – May 1998(5 years 4 months)Santa Monica, California
Responsible for packaging concept & design, logos, branding, product development, and digital production. Promoted to Art Director and headed design teams, coordinated presentations for the Creative Director, supervised photography, printing, and digital retouching. Promoted to Studio Manager. Supervised productivity and workflow of staff. Re-developed company policies, procedures and checks & balances. Responsible for project estimates/budgets, scheduling, building creative teams, hiring staff, coordinating vendors and managing traffic.
BFA, Fine Art and Advertising
1983 – 1987
Native or bilingual proficiency
Skills & Expertise
- Graphic Design
- Brand Management
- Creative Strategy
- Press Checks
- Creative Direction
- Art Direction
- Logo Design
- Branding & Identity
- Corporate Identity
- Corporate Branding
- Concept Development
- Adobe Creative Suite
- Image Manipulation
- Packaging Design
- Web Design
- Brand Development
- Email Marketing
Volunteer Experience & Causes
Boy Scouts of America
October 2008 – Present(11 years)Social Services
The mission of the Scouts of America is to prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law. As a weekly volunteer, I assist on projects and outings with scouts and help them learn social responsibility and leadership skills.
Food Distribution to Charities
SEQUOIA YOUTH & FAMILY SERVICES
August 2013 – Present(6 years 2 months)Poverty Alleviation
I volunteer for Sequoia Youth and Family Services whose mission is to provide the fundamental necessities and assistance to families in need. I assist with collecting perishable food and grocery items from supermarkets and delivering to charitable entities who distribute to families and individuals in need.