Lisa Ponder

Previous positions

  • Senior Designer at Sagon-Phior
  • Freelance Graphic Designer at Lisa Ponder Design

Education

Wayne State University, BFA, Fine Art and Advertising

 

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Background

Summary

Art Director with proven success at developing and growing brands. A self-motivated, hands-onGraphic Designer specializing in creating eye-catching and memorable graphics for brand identities, marketing materials, packaging, product, and websites. Skillful at combining smart, thoughtful research with distinctive and artful imagery that attracts attention, drives response and keeps clients ahead of the game. Able to focus under the pressure of a deadline and known for having a calm, steady approach that leads a team to the end goal. A thinker and a doer who loves to make things both smart and beautiful.

Experience

  • Senior Graphic Designer

    Sexy Hair

    August 2015 – Present(4 years 2 months)Culver City, California

    In-house Senior Graphic Designer– Professional Hair Care and Beauty. Work closely with the Creative Director and entire marketing and education teams to develop and execute graphic concepts for all materials to meet product or campaign visions. Duties include design and execution for packaging, POS displays, catalogs, brochures, signage, and interactive digital media.

  • Art Director, Graphic Designer

    Lisa Ponder Design

    May 2009 – Present(10 years 5 months)Greater Los Angeles Area

    Art Director and Graphic Design Consultant working with businesses throughout the greater Los Angeles area collaborating with cross-functional teams developing concept and strategy for marketing materials, brand identities, packaging, product development, photography and websites. Industries include beauty and fashion, entertainment, food and beverage, private label, retail consumer goods, real estate, healthcare, technology, bath and body, and hair care. • Develop and present creative solutions that support the branding message and keep the company vision on trend and competitive within their industry. • Strategize and make appropriate recommendations for print and interactive media. • Conceptualize and produce brand style guides, product renderings, print/pattern design, and POP/POS/PDQ solutions for lines of consumer goods for national brands and private label. • Design packaging and product using strict style guide parameters and adhere to written creative briefs. • Develop packaging structure and research vendor sources for materials. • Manage, art direct, and style photo and video shoots for both tabletop product and live action. • Design and develop websites, working closely with web developers, organizing information, designing pages and generating layouts for product user interface and experience. • Prepare digital production files, manage third-party relationships with vendors, attend press checks and approve proofs. • Create, administer, and refine project schedules and maintain strict budgets and deadlines. • Highly proficient and expert level in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Quark XPress and Microsoft Office. • Thorough understanding of digital production and the printing process from 4-color to dielines, specialty inks, and embossing, • Ability to work independently as well as in cross-functional groups, articulate and pitch ideas to team members, take design direction, and inspire other designers on the team.

  • Senior Designer

    Sagon-Phior

    May 1999 – May 2009(10 years)Los Angeles, California

    Collaborated with lead creative partners on concept development for consumer and trade advertising. Duties included entertainment design, new business pitches, sales and marketing materials, annual report design, corporate identity and branding, style guide development, presentation graphics, photography art direction, packaging design, direct mail campaigns, digital production, and printing supervision. Clients include; The Entertainment Industry Foundation, McCormick Distilling Company, The California Gift Show, and more.

  • Freelance Graphic Designer

    Lisa Ponder Design

    May 1998 – May 1999(1 year)Greater Los Angeles Area

    Designed packaging, collateral, POP/POS, corporate identity, brochure design and prepared final production for beauty and cosmetics.

  • Art Director/Studio Manager

    The Chambers Group

    January 1993 – May 1998(5 years 4 months)Santa Monica, California

    Responsible for packaging concept & design, logos, branding, product development, and digital production. Promoted to Art Director and headed design teams, coordinated presentations for the Creative Director, supervised photography, printing, and digital retouching. Promoted to Studio Manager. Supervised productivity and workflow of staff. Re-developed company policies, procedures and checks & balances. Responsible for project estimates/budgets, scheduling, building creative teams, hiring staff, coordinating vendors and managing traffic.

Education

Languages

  • English

    Native or bilingual proficiency

Skills & Expertise

  • Advertising
  • Branding
  • Layout
  • Brochures
  • Graphic Design
  • Brand Management
  • Creative Strategy
  • Illustrator
  • Press Checks
  • Creative Direction
  • Art Direction
  • Graphics
  • Logo Design
  • Branding & Identity
  • Collateral
  • Corporate Identity
  • Corporate Branding
  • Marketing
  • illustration
  • Entertainment
  • InDesign
  • Packaging
  • Art
  • Photoshop
  • Catalogs
  • Concept Development
  • Adobe Creative Suite
  • Image Manipulation
  • Packaging Design
  • Typography
  • Web Design
  • Brand Development
  • Email Marketing
  • advertising

Volunteer Experience & Causes

  • Parent Volunteer

    Boy Scouts of America

    October 2008 – Present(11 years)Social Services

    The mission of the Scouts of America is to prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law. As a weekly volunteer, I assist on projects and outings with scouts and help them learn social responsibility and leadership skills.

  • Food Distribution to Charities

    SEQUOIA YOUTH & FAMILY SERVICES

    August 2013 – Present(6 years 2 months)Poverty Alleviation

    I volunteer for Sequoia Youth and Family Services whose mission is to provide the fundamental necessities and assistance to families in need. I assist with collecting perishable food and grocery items from supermarkets and delivering to charitable entities who distribute to families and individuals in need.