Lidya Toscano

Previous positions

  • Contract Graphic Designer at Shoemagoo
  • Graphic Designer at Modmerica Group, LLC

Education

San Diego State University-California State University, B.A. in Art with Emphasis in Graphic Design, Graphic Design

 

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Background

Summary

Web Designer who demonstrates experience in wireframing, UX wireframes, and UI design. With more than 4 years of experience has designed websites for several industries from e-commerce, health & wellness, finance, education, and professional services. Diligent, deadline-driven, thrives in fast-paced work environments. Motivated to work on all projects collaboratively with the design team from conception through to final production. Loves simple and creative design solutions.

Experience

  • Remote Web Designer

    Branding For The People

    May 2016 – Present(3 years 5 months)Austin, Texas, Estados Unidos

    Support our team’s rebranding efforts by establishing the look and feel for websites, mobile devices, landing pages, newsletters, and other digital deliverables using brand guidelines for our company and for clients; prepare copy decks and art files for development. Improved efficiency and reduced development costs by introducing the use of wireframes and prototypes using Adobe XD and MockFlow.

    Recommendations (1)
  • Contract Graphic Designer

    Shoemagoo

    June 2014 – May 2016(1 year 11 months)Chula Vista, CA

    Supported the store’s strategic plan by conceptualizing, developing, designing, and producing branding guidelines and collateral including store’s signage, flyers, posters, and banners.

  • Graphic Designer

    Modmerica Group, LLC

    September 2014 – February 2016(1 year 5 months)Chula Vista

    Facilitated marketing efforts by brainstorming with the marketing team to develop deliverables including web banners, tri-weekly newsletters, blog post graphics, and social media assets as well as outside vendors to produce print assets.

  • Contract Graphic Designer

    Lidya Toscano

    September 2012 – August 2014(1 year 11 months)Greater San Diego Area

    Story board, character design, infographic and logo design. Branding, Packaging and illustration. Ultrapractical Mobile and web design. Dinnersite.nl neatherlands

  • Intern Print Desinger

    Arkon Design and Print

    September 2013 – June 2014(9 months)Chula Vista

    Perform technical and support services involving printing and production operations. Organize and manage production and printing schedules. Assist customers with pricing, printing options, and design.

  • Jr. Graphic Designer

    Dos + Uno | Marketing and Ad Agency

    October 2013 – December 2013(2 months)Tijuana Area, Mexico

    Collaborated with the marketing team to develop, design, and execute marketing solutions for clients and the company, including trade show banners, flyers, posters, brochures, email blasts, and web and social media graphics.

  • Intern Graphic Designer

    Family Health Centers of San Diego

    August 2011 – December 2011(4 months)North Park

    Met with Lead Graphic Designer and Marketing Chief to evaluate creative assignments needs. Designed layouts of medical forms, pamphlets, fliers and other internal marketing needs with a heavy emphasis on information. Supported Marketing Department in satisfying multiple design needs for other clinics around San Diego based upon budget restraints, intended audience, and corporate style branding guidelines

Education

Languages

  • English

    Native or bilingual proficiency

  • Spanish

    Native or bilingual proficiency

Skills & Expertise

  • Animation
  • Layout
  • Brochures
  • Graphic Design
  • UI
  • Adobe InDesign
  • Illustrator
  • Illustration
  • Posters
  • Landing Pages
  • User Experience (UX)
  • Photography
  • Graphics
  • Adobe Illustrator
  • Logo Design
  • E-commerce
  • Branding & Identity
  • Corporate Identity
  • Painting
  • Dreamweaver
  • Adobe Creative Suite
  • WordPress
  • Adobe XD
  • Typography
  • Wireframing
  • Social Media
  • Business Cards
  • Web Design
  • Adobe Photoshop

Courses

San Diego State University-California State University

  • Digital Media : After Effects
  • Graphic Design I(ART-241)
  • Graphic Design II(ART-341)
  • Graphic Design III : Infographics(ART-441)
  • DESIGN FOR THE INTERNET I(ART-344)
  • Graphic Design IV : Branding(ART-541)
  • Senior Portfolio(ART-445C)
  • Packaging Design(ART-450)
  • Design Studio(ART-545)
  • Typography I(ART-242)
  • Typography II(ART-342A)

Volunteer Experience & Causes

  • Volunteer Graphic Designer

    Border Angels

    September 2012 – December 2012(3 months)Civil Rights and Social Action

Causes Lidya cares about:

  • Animal Welfare
  • Arts and Culture
  • Civil Rights and Social Action
  • Education
  • Environment
  • Health
  • Human Rights
  • Disaster and Humanitarian Relief
  • Poverty Alleviation
  • Science and Technology
  • Social Services