Leo Veleff

Previous positions

  • Graphic Designer at 360 Solutions
  • Senior Graphic Designer at Senior Graphic Designer

Education

Loyola Marymount University, Bachelor’s degree, Studio Arts Computer Graphics and Photography

 

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Background

Summary

I’m a creative, versatile, tech-savvy design professional with extensive experience offering a unique combination of impactful graphic design and photography to a diverse array of clients. I’m a team player, a detail-oriented, results-focused creative who thrives in fast-paced, high-volume environments and delivers projects on deadline and within budget. I’m fluent in English and Spanish. MAJOR CLIENTS: Paramount Pictures • PlayboyTV • Casa Vega • 360 Solution • Crush Edit • Paulinho DaCosta • Keller Entertainment • Students Run LA • SKLA Advertising • Payless Clothing You can see my work at leoveleff.com. Please get in touch at 818-231-8601 or follow me @leoveleff and @lveleff. MAJOR GRAPHIC DESIGN PROJECTS Redesigned hundreds of old movie box covers for distribution through Netflix by photo retouching, restoring artwork, recreating typography, and translating language to destination region. Created full-scale overhaul of look and design for PlayboyTV box series, including producing new photography and artwork, resulting in major boost in sales. Redesigned all VOD graphics for TV channel to improve look and feel and increase VOD sales. Designed logo and all branding and marketing pieces for Aussie Movers, including flyers, brochures, business cards, magnets and promotional items. Produced photoshoot to create and capture all design elements. MAJOR PHOTOGRAPHY PROJECTS Created product and fashion shots for Biannti and Payless Clothing with live models and mannequins. Art directed photo shoot for Beach Cities Advertising, creating architectural shots and portraits of realtors. Make headshots and portraits for individual clients from actors to families, and contribute landscapes, food, and, abstract images to Adobe Stock. AREAS OF EXPERTISE: Advertising Branding Photo Retouching Web Design Social Media Management Key Art Packaging Adobe Creative Cloud + Lightroom Page Layout & Editorial Design VOD Design Photo Mechanic Final Cut Pro Adobe XD Motion Graphics + After Effects Canon 5D Mark II + lenses Sony A6000 + lenses GoPro7 Printing Environments Typography

Experience

  • Senior Graphic Designer and Photographer

    Leoveleff.com

    June 2005 – Present(14 years 4 months)Sherman Oaks, CA

    I provide art direction, original design, and photography to produce print and digital campaigns and projects from start to finish, for corporate, agency, and individual clients. Print projects include logos & branding, billboards, posters, titles, decks, menus, pack shots, one sheets, box covers, brochures, and display art. Motion graphics projects range from logo animations to event promos and intros..

  • Graphic Designer

    360 Solutions

    April 2017 – April 2018(1 year)El Segundo

    Redesigned hundreds of old movie box covers for distribution through Netflix by photo retouching, restoring artwork, recreating typography, and translating language to destination region.

  • Senior Graphic Designer

    Senior Graphic Designer

    August 2012 – April 2017(4 years 8 months)Burbank

    Originated and conceptualized designs from start to finish, to produce one-sheets, decks, brochures, box covers, ads and other marketing materials. Created original logos and product titles to be used in tv and web platforms. Performed VOD/Linear graphic design and photo retouching. Finished work distributed via print and digital channels.

  • Graphic Designer and Photographer

    Beach Cities Advertising

    April 2012 – April 2017(5 years)Century City

    Provide art direction, original design, and photography to produce print campaigns and projects for the real estate market as well as other markets.

  • Art Director/Ad Designer-Tracker

    Teddy Communications

    June 2003 – August 2005(2 years 2 months)Chatsworth, CA

    Responsible for designing original page layouts for 3 widely distributed magazines. Designed monthly ADs for clients as well as tracked and Quality Controlled Client Advertisements.

  • Graphic Designer & Photographer

    Skla Advertising

    July 2000 – May 2003(2 years 10 months)Century City

    Developed and conceptualized original designs such as advertising mailers, branding, logo creation, & decks for all types of markets from Real Estate to Fashion in Los Angeles and Orange Counties.

Education

  • Loyola Marymount University

    Bachelor’s degree, Studio Arts Computer Graphics and Photography

    1992 – 1994

  • Creative Live

    Graphic Design and Photography

    2012 – 2019

    On-going classes regarding graphic design and photography.

    Activities and Societies

    Supplemental/Continuing Education on all graphic and photography applications.

  • Visual Symphony

    Certificate, Motion and Editing

    2005 – 2006

    Learning After Effects and Final Cut Pro

  • LTU University

    Certificate, Graphic Arts

    2000 – 2001

    Graphic Arts – Web Design – Conversational Italian

    Activities and Societies

    Supplemental/Continued Education

Skills & Expertise

  • Advertising
  • Layout
  • Brochures
  • Graphic Design
  • Logos
  • Pre-press
  • Editorial Design
  • Photo Composition
  • Illustrator
  • Photo retoucher
  • Illustration
  • Retouching
  • Posters
  • Photography
  • Art Direction
  • Graphics
  • Digital Photography
  • Adobe Illustrator
  • Logo Design
  • Magazines
  • Microsoft Office
  • After Effects
  • Mac
  • Corporate Identity
  • PowerPoint
  • Adobe Acrobat
  • InDesign
  • Packaging
  • Art
  • Photoshop
  • Newsletters
  • Stock Photographer
  • Adobe Creative Suite
  • Image Manipulation
  • QuarkXPress
  • Movie Box Cover
  • VOD Design
  • Typography
  • Social Media
  • Key Art
  • Production
  • Web Design
  • Excel
  • Word