Laura Pulido

SENIOR UX/UI DESIGNER
Los Angeles, California, United StatesDesign

Previous positions

Digital Art Director at Republica LLC
UI Designer at Republica LLC

Education

The Art Institutes, Bachelor of Fine Arts (B.F.A.), Web Design and Interactive Multimedia

500+

Background

Summary

I am a hands-on strategic thinking multidisciplinary creative and product lead with over 8 years of experience helping brands build relationships with consumers across Product, UI, UX, and CX.  Throughout the years I have played various roles in the digital world, from Front-end developer to Art Director later evolving into a UX/UI designer.  During my career, I’ve been lucky enough to work on many projects for some amazing brands and companies such as the White House, BankUnited, Universal, AT&T, European Wax Center, Baptist Health, Shutterfly, Blackberry, NBC Universal, Sanofi, Segura Viudas Cava, Four Seasons, Flor de Caña Rum, Tank Brewery, National Pork Board, Amigos for Kids, Sedano’s Supermarket, Emerge America and currently Virgin Trains USA. Always open to new opportunities/collab to keep creating innovative products. Don’t be afraid to reach out and connect!

Experience

Lead User Experience & User Interface Designer
Virgin Trains USA
January 2018 – Present(1 year 9 months)Miami/Fort Lauderdale Area
-Lead User Experience and Digital Art Director for the redesign of gobrightline.com and the Brightline App, as well as the evolution of the in-station Kiosk interfaces, turnstiles, Brightline e-mail design templates and any other digital properties that may arise. -Helped facilitate the transition of Brightline’s brand into becoming Virgin Trains USA
Digital Art Director
Republica LLC
May 2017 – November 2017(6 months)Miami/Fort Lauderdale Area
•Conceptualize and design original ideas that bring elegant simplicity and intuitive user friendliness to complex digital design roadblocks. •Enhance existing designs with new concepts, designs, and user experience best practices. •Collaborate with the team to maintain design consistency and coherence across the product’s digital space.
Recommendations (1)
UI Designer
Republica LLC
May 2015 – May 2017(2 years)Miami/Fort Lauderdale Area
•Collaborate with product management and developers to define and implement innovative solutions for the product direction, visuals and experience •Execute all visual design stages from concept to final hand-off to developers •Conceptualize original ideas that bring simplicity and user friendliness to complex design roadblocks Clients: Baptist Health, Stand Stronger- White House, Sanofi, BankUnited, Segura Viudas Cava, Tank Brewery, Shutterfly, Flor de Caña, Sedanos, National Pork Board, Amigos for Kids, Universal, Four Season, Triptych, Corwill, Emerge America, Zest.
UI/UX Designer + Front-End Developer
Limitless Innovation Inc.
December 2014 – April 2015(4 months)Miami/Fort Lauderdale Area
• UI/UX design for apps and websites for their device TVPRO and app Reshape. • Front-end Development utilizing HTML5, CSS3 and Javascript leveraging, the responsive Bootstrap framework and Larvel php framework. • Designing logos & promotional ads. • Cross-browser testing.
UI/UX Designer/ Front End Developer
Certatim, LLC
December 2012 – December 2014(2 years)miami beach
• UI/UX design for apps, software and websites. • Front-end Development utilizing HTML5, CSS3 and Javascript leveraging, the responsive Bootstrap framework. • Designing logos & promotional ads. • Designed and developed Flash Banners. Clients: AT&T, Blackberry, Quicken Loans, DOW, City of Miami, Trevor Project, Macmillan, Refresh Body, Hilton, Suicide Prevention Hotline.
UI/UX Designer – Independent Contract
SpringBIG
August 2014 – September 2014(1 month)Miami Beach, Florida
• Designed UI for SpringBig’s reward system software
Digital Art Director + Front-End Developer
La Maison du Monde
July 2010 – February 2013(2 years 7 months)miami, fl
• Designed and developed website. • Designed promotional ads, logo, social media content. • Art directed product shoots. • Retouched images.
Web Developer
CT-MIAMI
October 2012 – December 2012(2 months)Miami, FL
Web and Graphic Designer
ABG
March 2012 – September 2012(6 months)Downtown Miami, FL
• Edit the layout and add new content weekly. • Design ads, Photoshop images, and create the stores logo. • Keeping inventory up to date • Handled the SEO of the website
Creative
Apple
September 2011 – March 2012(6 months)Aventura, FL
• Taught workshops, teaching new apple owners how to utilize Apple computers and the different programs that they offer. • Enriched customer’s lives by providing complete solutions for their technological and day to day needs.
Front-End Developer and Web Designer
Flying Pyramids
December 2011 – February 2012(2 months)Miami, Fl
• Project based web design •Functioned as Webmaster and Programmer
Webmaster and Social Media Manager
ICY PR
September 2010 – August 2011(11 months)Miami, FL
• Part-time Webmaster and Social Media Manager for the music artist AiRis • Handled SEO for IcyPR and AiRis • Worked as a assistant to the Director of Icy Public Relations
Voice Over
Abraham Pulido & Asociados
September 2010 – 2011(1 year 1 month)Miami, FL
• Voice over for Cover Girl and Max Factor
Web and Graphic Designer
2B Non Profit Org.
June 2010 – September 2010(3 months)Midtown, FL
• Created flyers, ads, logo and first version design of the website.
Web and Graphic Designer
Chelsea Gallery Llc
December 2009 – May 2010(5 months)Wynwood, FL
• Functioned as a Graphic Designer and Webmaster • Assisted Gallery director in curating and managing day-to-day activities at the gallery. • Gained experience mounting, framing, lighting and printing works including painting, sculpture, video and mixed media works.