Laura Pulido

Previous positions

  • Digital Art Director at Republica LLC
  • UI Designer at Republica LLC

Education

The Art Institutes, Bachelor of Fine Arts (B.F.A.), Web Design and Interactive Multimedia

 

500+

Background

Summary

I am a hands-on strategic thinking multidisciplinary creative and product lead with over 8 years of experience helping brands build relationships with consumers across Product, UI, UX, and CX.

Throughout the years I have played various roles in the digital world, from Front-end developer to Art Director later evolving into a UX/UI designer. 
During my career, I’ve been lucky enough to work on many projects for some amazing brands and companies such as the White House, BankUnited, Universal, AT&T, European Wax Center, Baptist Health, Shutterfly, Blackberry, NBC Universal, Sanofi, Segura Viudas Cava, Four Seasons, Flor de Caña Rum, Tank Brewery, National Pork Board, Amigos for Kids, Sedano’s Supermarket, Emerge America and currently Virgin Trains USA. Always open to new opportunities/collab to keep creating innovative products. Don’t be afraid to reach out and connect!

Experience

  • Lead User Experience & User Interface Designer

    Virgin Trains USA

    January 2018 – Present(1 year 9 months)Miami/Fort Lauderdale Area

    -Lead User Experience and Digital Art Director for the redesign of gobrightline.com and the Brightline App, as well as the evolution of the in-station Kiosk interfaces, turnstiles, Brightline e-mail design templates and any other digital properties that may arise. -Helped facilitate the transition of Brightline’s brand into becoming Virgin Trains USA

  • Digital Art Director

    Republica LLC

    May 2017 – November 2017(6 months)Miami/Fort Lauderdale Area

    •Conceptualize and design original ideas that bring elegant simplicity and intuitive user friendliness to complex digital design roadblocks. •Enhance existing designs with new concepts, designs, and user experience best practices. •Collaborate with the team to maintain design consistency and coherence across the product’s digital space.

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  • UI Designer

    Republica LLC

    May 2015 – May 2017(2 years)Miami/Fort Lauderdale Area

    •Collaborate with product management and developers to define and implement innovative solutions for the product direction, visuals and experience •Execute all visual design stages from concept to final hand-off to developers •Conceptualize original ideas that bring simplicity and user friendliness to complex design roadblocks Clients: Baptist Health, Stand Stronger- White House, Sanofi, BankUnited, Segura Viudas Cava, Tank Brewery, Shutterfly, Flor de Caña, Sedanos, National Pork Board, Amigos for Kids, Universal, Four Season, Triptych, Corwill, Emerge America, Zest.

  • UI/UX Designer + Front-End Developer

    Limitless Innovation Inc.

    December 2014 – April 2015(4 months)Miami/Fort Lauderdale Area

    • UI/UX design for apps and websites for their device TVPRO and app Reshape. • Front-end Development utilizing HTML5, CSS3 and Javascript leveraging, the responsive Bootstrap framework and Larvel php framework. • Designing logos & promotional ads. • Cross-browser testing.

  • UI/UX Designer/ Front End Developer

    Certatim, LLC

    December 2012 – December 2014(2 years)miami beach

    • UI/UX design for apps, software and websites. • Front-end Development utilizing HTML5, CSS3 and Javascript leveraging, the responsive Bootstrap framework. • Designing logos & promotional ads. • Designed and developed Flash Banners. Clients: AT&T, Blackberry, Quicken Loans, DOW, City of Miami, Trevor Project, Macmillan, Refresh Body, Hilton, Suicide Prevention Hotline.

  • UI/UX Designer – Independent Contract

    SpringBIG

    August 2014 – September 2014(1 month)Miami Beach, Florida

    • Designed UI for SpringBig’s reward system software

  • Digital Art Director + Front-End Developer

    La Maison du Monde

    July 2010 – February 2013(2 years 7 months)miami, fl

    • Designed and developed website. • Designed promotional ads, logo, social media content. • Art directed product shoots. • Retouched images.

  • Web Developer

    CT-MIAMI

    October 2012 – December 2012(2 months)Miami, FL

  • Web and Graphic Designer

    ABG

    March 2012 – September 2012(6 months)Downtown Miami, FL

    • Edit the layout and add new content weekly. • Design ads, Photoshop images, and create the stores logo. • Keeping inventory up to date • Handled the SEO of the website

  • Creative

    Apple

    September 2011 – March 2012(6 months)Aventura, FL

    • Taught workshops, teaching new apple owners how to utilize Apple computers and the different programs that they offer. • Enriched customer’s lives by providing complete solutions for their technological and day to day needs.

  • Front-End Developer and Web Designer

    Flying Pyramids

    December 2011 – February 2012(2 months)Miami, Fl

    • Project based web design •Functioned as Webmaster and Programmer

  • Webmaster and Social Media Manager

    ICY PR

    September 2010 – August 2011(11 months)Miami, FL

    • Part-time Webmaster and Social Media Manager for the music artist AiRis • Handled SEO for IcyPR and AiRis • Worked as a assistant to the Director of Icy Public Relations

  • Voice Over

    Abraham Pulido & Asociados

    September 2010 – 2011(1 year 1 month)Miami, FL

    • Voice over for Cover Girl and Max Factor

  • Web and Graphic Designer

    2B Non Profit Org.

    June 2010 – September 2010(3 months)Midtown, FL

    • Created flyers, ads, logo and first version design of the website.

  • Web and Graphic Designer

    Chelsea Gallery Llc

    December 2009 – May 2010(5 months)Wynwood, FL

    • Functioned as a Graphic Designer and Webmaster • Assisted Gallery director in curating and managing day-to-day activities at the gallery. • Gained experience mounting, framing, lighting and printing works including painting, sculpture, video and mixed media works.

Education

  • The Art Institutes

    Bachelor of Fine Arts (B.F.A.), Web Design and Interactive Multimedia

    2009 – 2012

Languages

  • Spanish

Skills & Expertise

  • Advertising
  • iLife
  • CSS3
  • ActionScript
  • Layout
  • Graphic Design
  • JavaScript
  • Apple Aperture
  • Cascading Style Sheets (CSS)
  • HTML 5
  • Premiere
  • Flash
  • Illustrator
  • OS X
  • Graphics
  • Logo Design
  • Motion Graphics
  • jQuery Mobile
  • Microsoft Office
  • After Effects
  • Mac
  • jQuery
  • Spanish
  • InDesign
  • Interaction Design
  • Front-end
  • X-Cart
  • Photoshop
  • Image Editing
  • Painting
  • Dreamweaver
  • Adobe Creative Suite
  • Image Manipulation
  • WordPress
  • WordPress
  • Mac OS X
  • Bigcommerce
  • Flash Catalyst
  • HTML
  • Social Media
  • User Interface Design
  • Web Design
  • Information Graphics
  • Joomla
  • iWork
  • Adobe Fireworks
  • Shopify
  • AutoCAD
  • Video
  • SQL

Volunteer Experience & Causes

Causes Laura cares about:

  • Animal Welfare
  • Arts and Culture
  • Civil Rights and Social Action
  • Economic Empowerment
  • Education
  • Environment
  • Human Rights
  • Science and Technology