Kaitlyn Rasmussen

  • Graphic Designer who enjoys solving design puzzles of all types
  • Poway, California, United States
  • Graphic Design

Previous positions

  • Junior Graphic Designer at Designer Protein, LLC

Education

The Art Institute of California-San Diego, Bachelor of Science (B.S.), Graphic Design

Background

Summary

I was drawn to graphic design long before even knew what it was. Art and aesthetics have always intrigued me, whether it was fine art or the natural beauty of the outdoors. But at some point I had Pinterest boards filled with posters, package designs, infographics and more, not knowing they all fell under the umbrella of graphic design. But isn’t that the point of good design, and well, art in general? The audience may not understand how it’s made or who made it but it just looks, instinctually feels, good. The piece catches their eye, minds, or imaginations, all the while creatively communicating your ultimate message. And this is my goal, that no matter how small or large the project, I try to provide clean, eye-catching designs. Send me a message and say hello! If you would like to check out my portfolio, visit my website: kaitlynrasmussen.com

Experience

  • Graphic Designer I

    American Specialty Health

    November 2017 – Present(1 year 11 months)San Diego, California

    As part of ASH’s in-house creative team, I design print and digital materials for multiple lines of business, as well as for internal corporate needs. Materials included fliers, posters, postcards, booklets, event signage, social posts, and emails. Accomplishments: – Designing sets of custom of print and digital materials for B2B clients to promote their respective ASH program(s) – Collaborating across internal teams to strategically plan and execute design for campaigns and corporate events – Supporting digital marketing campaigns by designing emails in Hubspot, with some CSS coding – Supporting company culture through designing materials for the annual Corporate Awards, company picnics, and other seasonal events

  • Junior Graphic Designer

    Designer Protein, LLC

    September 2015 – October 2017(2 years 1 month)Carlsbad, California

    Working in-house, I reported directly to the Creative Director to assist in the concepting and development of any creative assets the company needed. While at Designer Protein, I: – collaborated directly with the Creative Director to to develop and execute label rebrand across all seven sub-brands, 70 SKUs in all – assisted in concepting and executing of marketing campaigns – designed label layouts for products, existing and concept Some of my general responsibilities were: – assist in the creative process for all design initiatives – create ads for magazines, catalogs, web and e-blasts – develop web and social media assets – design sell sheets for trade shows – manage physical mock requests – make digital mocks of products – accurately reproduce or adapt label design and layout for all new flavors, sizes or product lines

    Recommendations (2)

Education

  • The Art Institute of California-San Diego

    Bachelor of Science (B.S.), Graphic Design

    2013 – 2015

  • Newbold College

    Bachelor of Science (B.S.), Diversity Studies

    2007 – 2011

Skills & Expertise

  • Branding
  • Marketing Materials
  • Graphic Design
  • Illustrator
  • Poster Design
  • Photography
  • Print Collateral
  • Public Speaking
  • Collateral
  • Color Theory
  • Customer Service
  • Research
  • InDesign
  • Editing
  • Photoshop
  • Image Editing
  • Adobe Creative Suite
  • Brand Identity
  • Typography
  • Visual Communication
  • Corporate Communications
  • Social Media
  • Information Graphics
  • Adobe Photoshop