Juan Roberto Sierra

  • User Experience (UX) Designer at AMN Healthcare
  • Chula Vista, California, United States
  • Marketing and Advertising

Previous positions

  • Graphic Designer at TaylorMade-adidas Golf
  • Environmental Graphic Designer at RSM Design


California Polytechnic State University-San Luis Obispo, BA, Graphic Design



• 10+ years of professional design experience, and still learning every day from my colleagues  • 2 years specializing in visual design/ UX design (interactive design, responsive design, wireframes, prototypes, hi-fidelity mockups, user flows, user research, user testing) • Concept creation, visualization, designing interfaces, improving user experience to build a better product • Design digital experiences that solve business problems and engage its end users • Strategic thinker always focused on the small details and big picture in every project  • Excellent visual design skills including strong typography, color, space, hierarchy and brand voice • Adamant over details but value the user experience as much as the design visuals  • Ability to collaborate with others designers, developers, directors, clients to envision and iterate concepts   • Passion for building products, company research, and client needs, developing creative strategies, concept development, design, and implementation • Strong attention to detail and organized, professional product-ready file structure • Very strong work ethic and belief values  SKILLS • Fully proficient in Adobe CC ( InDesign, Photoshop, Illustrator, and Acrobat) and Bohemian Sketch • Intermediate knowledge creating interactive prototypes with Craft, InVision, Principle (learning) • Familiarity in HTML, CSS, Bootstrap 3 • Excellent ideation abilities with thumbnail sketching, low-fidelity wires, image research, mood boards • Efficient managing time on multiple projects, ensuring work meets budget, deadlines and project goals • Great understanding of design principals, digital marketing trends, mobile, responsive design • Strong ability at building lasting relationships with clients based on trust, understanding of business goals and clear communication • Skillful at presenting clear and focused presentations for clients, internal teams


  • User Experience (UX) Designer

    AMN Healthcare

    March 2019 – Present(7 months)Greater San Diego Area

    Lead user experience designer responsible for creating effective user experiences across various digital touch points, driving for quality, consistency, and design excellence. The UX Designer is responsible for producing user experiences that are simple, clear and drive conversions and desired interactions. Responsible for the full design process including but not limited to concept development, user flows, wire-framing, prototyping, execution and client presentations. – Assist in providing digital design guidance to marketing team, clients, stakeholders and development teams. – Responsible for developing smart and strategic visual solutions that are on-brand and engaging, ultimately aiming to connect business goals to user’s needs through a process of testing and refinement. – Engages in ongoing communication with the team to ensure designs are in-line with overall creative direction and brand standards, that there are design consistency and quality across all channels, fully responsive and/or adaptive to varying screens and platforms. – Produce UX wire-frames, high-fidelity, pixel-perfect mockups, interactive prototypes, specs and annotations for front end development. – Leverage wire-framing and prototyping UX design tools such as Sketch, Zeplin, and InVision to produce UX layouts. – Define and maintain UX design standards for all digital applications, including style guides that contain standards for all design elements, such as buttons, fonts, forms, tables, colors, icons, and navigational elements.

  • Digital Designer

    AMN Healthcare

    June 2011 – Present(8 years 4 months)Greater San Diego Area

    AMN Healthcare is the largest industry-leading healthcare staffing, recruitment & workforce solutions company in the United States, managing and designing solutions for over 19 different brands and division offerings. As a lead designer at AMN Healthcare, I impact the visual tone and brand direction on multiple solutions for all marketing visuals including, brand development, brand strategy, digital marketing, web design, user experience, interaction, promotional print, publication design, exhibition design, and executive presentations. Since arriving to AMN, I have been instrumental in elevating the visual standard, implemented new departmental processes, streamlining workflow and improving efficiencies, which decreased overall time to completion. UI Design, UX Design, Visual Design, Digital Marketing, Social Media, Branding, Print, Presentations, Design Direction, Project Management

  • Graphic Designer

    TaylorMade-adidas Golf

    May 2010 – January 2011(8 months)Carlsbad, CA

    Graphic Designer for top-innovative golf brand serving as one of three designers for the entire creative department. Executed design production of numerous visual projects from concept to completion. Worked closely with clients to create the required, effectively produced the design, and consistently met deadlines and requirements. Actively involved in all of aspects of design which involved brand identity, point of sale, retail graphics, print collateral, environmental graphics, and advertising, all under the collaborative direction of the marketing team.

  • Environmental Graphic Designer

    RSM Design

    October 2007 – May 2009(1 year 7 months)

    Responsible for lending creative support to visioning, research, conceptual exploration, team critiques, project management, implementation/production, client presentations and personal interaction. Environmental design, Multiple print design, Production, Presentations, 3D modeling, Branding

  • Design Intern

    Bennett Peji Design

    June 2006 – August 2006(2 months)

    Summer intern involved with exploration and conceptualization of various design options. Responsible for implementing visual presentations, document layout, production and file preparation, and working with projects from preliminary to pre production level.


  • California Polytechnic State University-San Luis Obispo

    BA, Graphic Design

    2004 – 2007

    Activities and Societies

    AIGA student member

  • San Diego Portfolio Studio

  • San Diego Portfolio Studio

  • San Diego Portfolio Studio

  • San Diego Portfolio Studio


  • Spanish

    Native or bilingual proficiency

Skills & Expertise

  • Advertising
  • SEO
  • Information Architecture
  • Creative Direction
  • Art Direction
  • Graphics
  • Logo Design
  • Branding & Identity
  • Microsoft Office
  • Corporate Branding
  • Marketing
  • Packaging
  • Adobe Creative Suite
  • Social Media
  • Web Design
  • Brand Development
  • Social Media Marketing
  • Email Marketing