Jessica H.
- Graphic Designer/Art Director
- Los Angeles, California, United States
- Consumer Goods
Previous positions
- Consultant- Art Director/Designer-MarCom at UCLA Anderson School of Management
- Full Time Consultant- Art Director-Lash Category at American International Industries
Education
University at Buffalo, BA, Psychology
Background
Summary
Experience
Senior Designer
Guthy|Renker
August 2016 – Present(3 years 2 months)El Segundo, CA
• Collaborate with Brand Managers, R&D, sourcing and stakeholders to create and design a unified customer experience across all channels (Direct Response, QVC, Paid Social Media, Web, Amazon and Retail). • Design CPG packaging, in-store graphics, unboxing experiences, websites, landing pages, emails, animated gifs and basic video editing. Brands: Meaningful Beauty, Crepe Erase, Perricone, it Cosmetics, Smileactives, Amla Glow, Marajo, Specific Beauty
Consultant- Art Director/Designer-MarCom
UCLA Anderson School of Management
September 2015 – March 2016(6 months)Westwood, CA
• Created marketing materials, collateral and event branding for print and digital banners for email, social media and web • Developed relationships with print vendors • Conceptualization of new ideas and design for events and future marketing materials for their MBA programs • Branded and designed all graphic elements for events including invitations, OOH, and other print collateral.
Full Time Consultant- Art Director-Lash Category
American International Industries
January 2014 – September 2015(1 year 8 months)Greater Los Angeles Area
• Led a collaborative team of designers, production artists, photographers and copywriters while working closely with Brand Managers and Product Development Specialists for the conceptual development of global brands, products and the execution of creative deliverables • Created and communicated brand and design concepts, coordinated photoshoots, pulled swipes and created mood boards for photoshoots, implemented marketing and social media strategies and developed design solutions • Hands on with all aspects of design including print, packaging, web and social media • Created the brand identity for the Ardell Brow line extension • Grew the lash category while keeping and strengthening the Brands’ Identity. Brands: ARDELL, ANDREA, SALON PERFECT, DUO, Lash belong
Full Time Consultant- Branding and Design-Special Projects/Nails/Skincare
American International Industries
2005 – January 2014Greater Los Angeles Area
• Designed POP, POS, primary and secondary packaging, catalogs, brochures, logos, sel sheets, cat sheets, posters, banners, displays and any other colateral needed, in a deadline-driven environment • Worked with stock photography, photo retouching and photo manipulation • Presented concepts for new products, new brands and line extension • Prepped files for print and attended press checks • Assisted in concepting and pulling swipes for photoshoots Brands: CHINA GLAZE, EzFLOW, SuperNail, IBD, GENA, CLEAN + EASY, GIGI, FRUTIQUE, WOODY’S, SURGI-CARE, RAW for Hot Topic, CORRECTIONIST
Consultant-Art Director/Marketing-New Products
Golden Temple Sunshine Spa
January 2005 – January 2006(1 year)Beverlywood, CA
• Worked 1 on 1 with VP of Marketing/Product Development on concepts for new products • Created visual boards and packaging concepts for clients. • Created marketing materials for existing brands and elevate brand presence. Brands: AEGEAN SKINCARE, ALLUVIA, REJUVENIER, SIMPLY BABY, ZEN SPA, DE LA TERRE Private Label: COST PLUS WORLD MARKET, SEPHORA, SALLY’S BEAUTY, LONGS DRUG STORE, SAM’S CLUB, TRADER JOE’S and COSTCO
Education
University at Buffalo
BA, Psychology
Fashion Institute of Technology
Graphic Design/Photography
Penn State University
UCLA Extension
Skills & Expertise
- Advertising
- Beauty Photography
- Branding
- Layout
- Brochures
- Graphic Design
- Fashion
- Retouching
- Posters
- Creative Direction
- Photography
- Art Direction
- Graphics
- Logo Design
- Branding & Identity
- Beauty Industry
- Collateral
- Mac
- Marketing
- Packaging
- Photoshop
- Catalogs
- Beauty
- Adobe Creative Suite
- Image Manipulation
- Marketing Strategy
- Packaging Design
- Typography
- Social Media
- Brand Development
- User Experience
- Social Media Marketing
Certifications
Foundations of UX: Multidevice Design
Lynda.com, License E47FD6
November 2015
Photoshop CC for Web Design
Lynda.com, License E87205
June 2016 – June 2016
Content Marketing: Staying Relevant
Lynda.com, License 2FB75C
July 2016 – July 2016
Inbound Certified
, License
Courses
Independent Coursework
- Real Estate Training- Keller Williams
- UX Design, Brand Management, Digital Marketing
Volunteer Experience & Causes
Volunteer
Parents Education League of Los Angeles
February 2016 – December 2016(10 months)Children
Causes Jessica cares about:
- Animal Welfare
- Arts and Culture
- Children
- Civil Rights and Social Action
- Education
- Environment
- Health
- Human Rights