Jessica H.

  • Graphic Designer/Art Director
  • Los Angeles, California, United States
  • Consumer Goods

Previous positions

  • Consultant- Art Director/Designer-MarCom at UCLA Anderson School of Management
  • Full Time Consultant- Art Director-Lash Category at American International Industries

Education

University at Buffalo, BA, Psychology

Public Profile

Background

Summary

Over 15 years of experience in branding and designing consumer and professional products for retail, e-tail, QVC, Amazon and DR. Create impactful and compelling marketing plans that bring a brand to life. Multi-tiered level of experience which also encompasses marketing, photography, photo production, retouching and photo manipulation, some animation and video editing. Lead teams to conceptualize and design brands. Speciality area: Health and Beauty, Luxury and Consumer Goods, Brand • Branding and Identity • Package Design • Web Design • Merchandising/Display Creation/POS Optimization (Placement/Messaging) • Marketing and Sales Collateral Creation: Sell Sheets, Deal sheets, Catalogs and Presentations • Advertising • Social Media • Marketing • Retouching/Color Correction • Beauty Photography • New Product Development • UX/UI • Consumer Experience Categories: Skincare, Cosmetics, Professional & Mass Hair Care/Color, Anti-Aging, Suncare, Bodycare, Professional Nail Care, Men’s Grooming and Lashes. Professional, Retail, Direct Response, E-commerce

Experience

  • Senior Designer

    Guthy|Renker

    August 2016 – Present(3 years 2 months)El Segundo, CA

    • Collaborate with Brand Managers, R&D, sourcing and stakeholders to create and design a unified customer experience across all channels (Direct Response, QVC, Paid Social Media, Web, Amazon and Retail). • Design CPG packaging, in-store graphics, unboxing experiences, websites, landing pages, emails, animated gifs and basic video editing. Brands: Meaningful Beauty, Crepe Erase, Perricone, it Cosmetics, Smileactives, Amla Glow, Marajo, Specific Beauty

  • Consultant- Art Director/Designer-MarCom

    UCLA Anderson School of Management

    September 2015 – March 2016(6 months)Westwood, CA

    • Created marketing materials, collateral and event branding for print and digital banners for email, social media and web • Developed relationships with print vendors • Conceptualization of new ideas and design for events and future marketing materials for their MBA programs • Branded and designed all graphic elements for events including invitations, OOH, and other print collateral.

  • Full Time Consultant- Art Director-Lash Category

    American International Industries

    January 2014 – September 2015(1 year 8 months)Greater Los Angeles Area

    • Led a collaborative team of designers, production artists, photographers and copywriters while working closely with Brand Managers and Product Development Specialists for the conceptual development of global brands, products and the execution of creative deliverables • Created and communicated brand and design concepts, coordinated photoshoots, pulled swipes and created mood boards for photoshoots, implemented marketing and social media strategies and developed design solutions • Hands on with all aspects of design including print, packaging, web and social media • Created the brand identity for the Ardell Brow line extension • Grew the lash category while keeping and strengthening the Brands’ Identity. Brands: ARDELL, ANDREA, SALON PERFECT, DUO, Lash belong

  • Full Time Consultant- Branding and Design-Special Projects/Nails/Skincare

    American International Industries

    2005 – January 2014Greater Los Angeles Area

    • Designed POP, POS, primary and secondary packaging, catalogs, brochures, logos, sel sheets, cat sheets, posters, banners, displays and any other colateral needed, in a deadline-driven environment • Worked with stock photography, photo retouching and photo manipulation • Presented concepts for new products, new brands and line extension • Prepped files for print and attended press checks • Assisted in concepting and pulling swipes for photoshoots Brands: CHINA GLAZE, EzFLOW, SuperNail, IBD, GENA, CLEAN + EASY, GIGI, FRUTIQUE, WOODY’S, SURGI-CARE, RAW for Hot Topic, CORRECTIONIST

  • Consultant-Art Director/Marketing-New Products

    Golden Temple Sunshine Spa

    January 2005 – January 2006(1 year)Beverlywood, CA

    • Worked 1 on 1 with VP of Marketing/Product Development on concepts for new products • Created visual boards and packaging concepts for clients. • Created marketing materials for existing brands and elevate brand presence. Brands: AEGEAN SKINCARE, ALLUVIA, REJUVENIER, SIMPLY BABY, ZEN SPA, DE LA TERRE Private Label: COST PLUS WORLD MARKET, SEPHORA, SALLY’S BEAUTY, LONGS DRUG STORE, SAM’S CLUB, TRADER JOE’S and COSTCO

Education

  • University at Buffalo

    BA, Psychology

  • Fashion Institute of Technology

    Graphic Design/Photography

  • Penn State University

  • UCLA Extension

Skills & Expertise

  • Advertising
  • Beauty Photography
  • Branding
  • Layout
  • Brochures
  • Graphic Design
  • Fashion
  • Retouching
  • Posters
  • Creative Direction
  • Photography
  • Art Direction
  • Graphics
  • Logo Design
  • Branding & Identity
  • Beauty Industry
  • Collateral
  • Mac
  • Marketing
  • Packaging
  • Photoshop
  • Catalogs
  • Beauty
  • Adobe Creative Suite
  • Image Manipulation
  • Marketing Strategy
  • Packaging Design
  • Typography
  • Social Media
  • Brand Development
  • User Experience
  • Social Media Marketing

Certifications

  • Foundations of UX: Multidevice Design

    Lynda.com, License E47FD6

    November 2015

  • Photoshop CC for Web Design

    Lynda.com, License E87205

    June 2016 – June 2016

  • Content Marketing: Staying Relevant

    Lynda.com, License 2FB75C

    July 2016 – July 2016

  • Inbound Certified

    , License

Courses

Independent Coursework

  • Real Estate Training- Keller Williams
  • UX Design, Brand Management, Digital Marketing

Volunteer Experience & Causes

  • Volunteer

    Parents Education League of Los Angeles

    February 2016 – December 2016(10 months)Children

Causes Jessica cares about:

  • Animal Welfare
  • Arts and Culture
  • Children
  • Civil Rights and Social Action
  • Education
  • Environment
  • Health
  • Human Rights