Fernando Tellez

  • Sr User Experience Designer at Driveway Corporation
  • Irvine, California, United States
  • Information Technology and Services

Previous positions

  • Sr UX Designer at Driveway
  • UX Designer at Sigma Infosolutions


California State University, Fullerton, User Experience and Customer-Centered Design Certification, UX and UCD

Public Profile



Creative and innovative User Experience Designer, passionate about technology and the moments of engagement between people and products, as well as the ideas, emotions, and memories these moments create. • Strong User-Centered-Design, Visual and Interactive Design, Information Architecture, Usability and Technology standards with a deep commitment to create and maintain the most efficient way of communication between content creators, products and users. • Specialties: User Experience, Visual and Interactive Design, with experience in enterprise websites, applications, microsites, social media, content management systems, and Corporate branding.


  • Sr UX Designer


    August 2017 – May 2019(1 year 9 months)Aliso Viejo, CA

    • Work closely with customers and stakeholders to design new features from the ground up. • Advocate evidence-based design through the Lean approach of hypothesize, build, test, learn. • Collaborate with product management, R&D and IT to define and implement innovative solutions for the product direction, visuals and user experience. • Execute all visual design stages from concept to final hand-off to engineering. • Conceptualize original ideas that bring simplicity and user friendliness to complex design roadblocks. • Create wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas. • Pitch and present designs to stakeholders for sign-off. Driveway is a software patented artificial intelligence (AI) technology focused on mobility and helping ordinary drivers become safer drivers. Our team is on a mission to make roads safer by making software that makes safe drivers is our superpower. We’re data scientists, insurance experts, designers, and coders; all working on a cure for the car accident epidemic.

  • UX Designer

    Sigma Infosolutions

    July 2015 – April 2017(1 year 9 months)Irvine, CA

    • Worked closely with a multi-disciplinary team to create intuitive websites and streamlined interfaces for mobile applications that redefined the lending marketplace while focusing on a good user experience. • Present UI/UX Design ideas that improve the overall user experience, engagement and acquisition. • Maintained a strong knowledge of concepts, design patterns and performance optimizations. • Designed navigation, user flows, screens and controls. Create interactive prototypes and conduct usability testing to identify design patterns and produce style guides. Sigma provides a range of execution-oriented services to companies in a variety of industries by delivering expert customizations tailored to each client’s business needs. We create custom solutions in the areas of Application Development & Maintenance, eCommerce Portal Development, Business Intelligence & Reporting, ERP, CRM and Mobile Engineering.

  • Creative Director / Web Design Solutions


    March 2010 – June 2015(5 years 3 months)Los Angeles, CA.

    • Designed and developed innovative solutions for a wide variety of web and mobile design projects; from layout concept, user interface and graphic design to front-end development.

  • Web Designer


    April 2013 – November 2014(1 year 7 months)Orange County, California Area

    • Created sketches, wireframes, low/high-fidelity mockups, prototypes, and final designs. • Designed adaptive, responsive, and mobile websites for Yamaha Music Interactive. • Innovated existing Yamaha Music Interactive website and their applications with new layouts, graphics, and content. • Produced design specifications and style guides including layouts, color palettes, typography, buttons, icons, and other user interface elements. Yamaha Music Interactive is Yamaha’s primary provider of direct-to-customer music services providing “Everything you need to make music on your instrument”. These services include the www.YamahaMusicSoft.com e-commerce site, along with multiple mobile apps for markets around the globe.

  • Interactive Designer

    Freedom Communications Inc.

    June 2011 – September 2012(1 year 3 months)Santa Ana, CA

    • Applied a strong understanding of Interaction Design knowledge including Visual Design, Front-end Development, Usability and technology standards to create and maintain the most efficient way of communication between content creators, products and users. • Designed and developed the structure of the company’s ipad application. Created interactive content for the company’s ipad Application using HTML 5, CSS3, Javascript/jQuery, and Xcode. • Organized and run user testing sessions to ensure customer, business and technical requirements were met. • Led and mentored junior designers to help them perform and grow.

    Recommendations (2)
  • Sr Web Designer

    Live Universe, Inc

    January 2007 – February 2010(3 years 1 month)El Segundo, CA

    • Worked closely with LiveUniverse CEO Brad Greenspan, founder of MySpace. • Designed popular websites across three core verticals: video, social networking and music. • Worked on web identity and user experience and supervised production staff. • Designed websites/pages according to pre-established client specs and managed quality control, updates and oversaw projects for consistent overall look and feel. • Oversaw Design process for each project: from concept, Design, HTML/CSS, beta testing, and scheduling to final launch.

  • Web Graphic Designer

    San Diego Museum of Man

    January 2004 – January 2007(3 years)

    • Developed and designed marketing and fundraising materials. • Responsible for creating a unified look of graphics for all museum exhibitions. • Responsible for developing concepts, banners and layouts for website.

    Recommendations (1)
  • Personnel Specialist

    United States Navy

    May 1996 – February 2003(6 years 9 months)Yokosuka, Japan


  • California State University, Fullerton

    User Experience and Customer-Centered Design Certification, UX and UCD

    2017 – 2019

    – UX and UX Research. – Analysis and Planning for User-Centered Design. – User-Centered Design for Web and Mobile Interfaces. – Prototyping User-Centered Design Solutions. – Concepts and Practices in Usability Testing. -Selling Customer Experience and User-Centered Design to Management.

  • The Art Institute of California – Los Angeles

    Bachelor of Science – BS, Multimedia and Web Design

    2002 – 2005

    Graduated with Highest Honors and frequently listed on the AI President’s Honor Roll.

    Activities and Societies

    Photography and Design Club.

  • Glendale Community College


  • Spanish

  • French

  • Italian

  • American Sign Language

Skills & Expertise

  • Advertising
  • Layout
  • Graphic Design
  • JavaScript
  • CSS
  • Cascading Style Sheets (CSS)
  • Premiere
  • Flash
  • Illustrator
  • Illustration
  • Information Architecture
  • Mobile Design
  • Sketch
  • Creative Direction
  • Wireframing/Prototyping
  • Photography
  • Art Direction
  • Adobe Illustrator
  • Logo Design
  • User Research
  • Multimedia
  • Microsoft Office
  • After Effects
  • jQuery
  • PowerPoint
  • HTML + CSS
  • User-centered Design
  • InDesign
  • Interaction Design
  • InVision
  • User Experience Design (UED)
  • Photoshop
  • PHP
  • Dreamweaver
  • HTML5
  • Adobe Creative Suite
  • MySQL
  • WordPress
  • Typography
  • Social Media
  • Microsoft Word
  • Adobe Muse
  • User Interface Design
  • Web Design
  • Xcode
  • Video


  • Socal UX Group

    January 2012 – Present

Volunteer Experience & Causes

  • Team to End Aids Participant

    AIDS Project Los Angeles

    October 2012 – Present(7 years)

    Along a fantastic group of people from all sorts of backgrounds I will be training and fundraising this year (for the 4th time) for the LA Marathon in order to run 26.2 miles through Los Angeles on March 2017! I’ll be training at least three days per week because I want to do something that’s not only physically and mentally challenging for me, but also beneficial to APLA’s clients.

Causes Fernando cares about:

  • Arts and Culture
  • Education
  • Health
  • Human Rights
  • Science and Technology
  • Social Services