Eve Chen

  • Product Designer at Forever 21
  • Los Angeles, California, United States
  • Design

Previous positions

  • UX Designer at BrickLink Corporation
  • UX Designer at Freelance Designers


University of California, Los Angeles, Certification, Digital Marketing



UX/Product Designer with 6+ years of experience on mobile APP and responsive websites. Interested in UX, Dev, AI, Tech, hiking, and chocolates.


  • Product Designer

    Forever 21

    October 2018 – Present(1 year)Los Angeles

    ・Work on the entire lifecycle of the product: competitors analysis, user research, user flows, prototyping, high fidelity comps, frontend CSS/HTML and collaborate with product managers and Engineers on implementation ・Create cross-platform flows that take into account the experience on all devices: mobiles, tablets, desktops, and iOS/Android ・Identify opportunities for improvement in products and process and take initiative to provide solutions that drive business results ・Conduct user research, including survey and testing tools, and applying research insights to the design

  • UX Designer

    BrickLink Corporation

    May 2017 – June 2018(1 year 1 month)Orange County, California Area

    ・Identify system problems and constraints on the fragile e-commerce website established since the year 2000 ・Gather and analyze usage information (heatmap, google analytics, LEGO fan community) to illustrate ideas ・Present feature improvements using sitemaps, process userflows, wireframes to the team and stakeholders ・Prototype and optimize design using UX software, adapt feedback from users to ensure the best shopping experience

  • UX Designer

    Freelance Designers

    May 2016 – June 2017(1 year 1 month)Greater Los Angeles Area

    ・Planning out project timelines and features to ensure delivering outcomes to fit clients’ and their customers’ needs ・Guide clients figure out the best design and marketing solution in digital platforms (responsive website and mobile application

    Recommendations (1)
  • UX Designer


    February 2013 – June 2016(3 years 4 months)Taipei City, Taiwan

    ・Communicate conceptual ideas, develop user-centered design processes for the design team ・Work with product managers, engineers, and clients to ensure design vision comes to life ・Make it easy for clients to personalize the experience they give their customers on the digital product

  • Design Lead


    2015 – 2016

    ・Lead the creative direction and marketing design for different clients in multiple products’ early stage ・Guide and mentor designers to develop best practices for consistent design patterns

  • UI Designer


    2013 – 2015

    Creating UI patterns to ensure each product delivers the company brand image

  • Architecture and Interior Designer

    JC Architecture

    2012 – 2013Taipei City, Taiwan

    ・Combine great and creative minds within different constraints in various industries’ projects ・Think and research experimenting methodologies for new possibilities in the design field


  • University of California, Los Angeles

    Certification, Digital Marketing

    2016 – 2017

  • National Taiwan University of Science and Technology

    Bachelor of Architecture (B.Arch.), Architecture

    2008 – 2012

  • National Taiwan University of Science and Technology

    Interior Design

    2010 – 2011


  • Mandarin

    Native or bilingual proficiency

  • English

    Full professional proficiency


  • The Best New App awarded on Apple Store: Qsire

    July 2015 – April 2016

    A mobile application that customers can customize in designing their own 3D-printing phone cases. The APP involves the e-commerce flow, design template, phone cases editor, payment flow…etc.

    Team Members (1):
    • Eve Chen
  • BrickLink Mobile Project

    October 2017 – February 2018

    This project demonstrates how one of the important features, Wanted List, from BrickLink desktop transformed into BrickLink mobile UI. It involves the study and research of users Adult Fan of LEGO, the methods of saving and managing LEGO items, and checkout those items from the wanted list.

    Team Members (1):
    • Eve Chen
  • User Research and Re-design for bluetooth device: UE ROLL

    January 2017 – March 2017

    The course focused on User Research methods and how to develop and discover the users’ needs when designing a digital product. This project involves the personas, product thinking process, and mockup for the product.

    Team Members (1):
    • Eve Chen

Skills & Expertise

  • Product Design
  • Framer
  • Google Analytics
  • Prototyping
  • Graphic Design
  • JavaScript
  • CSS
  • Proto pie
  • Mobile Applications
  • Information Architecture
  • Mobile Design
  • Sketch App
  • Mockups
  • Wireframes
  • Adobe Illustrator
  • Public Speaking
  • Design Thinking
  • UX Research
  • User Experience Design
  • Microsoft Office
  • Visualization
  • Overflow
  • User-centered Design
  • User Interface
  • Interaction Design
  • Photoshop
  • Usability
  • inVision
  • Persona
  • Concept Development
  • HTML5
  • iOS Design
  • Visual Design
  • User Flows
  • Flinto
  • HTML
  • Responsive Web Design
  • User Interface Design
  • Web Design
  • User Experience
  • Adobe Photoshop
  • User testing
  • iOS


  • UX Certification

    Nielsen Norman Group, License

    February 2019


University of California, Los Angeles

  • User Experience I: Survey
  • Writing for Marketing and Advertising
  • Integrated Marketing Communications

Independent Coursework

  • Human Computer Interaction
  • UX Design for Mobile Developers
  • Product Design

Honors & Awards

  • Best New Apps on App Store

    Top Featured App // Qsire


  • East Asia Urban Architecture Joint Studio Group Project

    2nd Place in Group Projects within Three Countries


  • HTC Mobile App Design

    Honorable Mention


Volunteer Experience & Causes

  • Senior Accompany

    Sydney Cooper Senior Smiles™

    July 2012Social Services

    – Bringing smiles to seniors one visit at a time. – Holding daily games event for seniors.

  • Recording Audio Books Volunteer

    Taiwan Foundation for the Blind

    September 2015 – June 2016(9 months)Social Services

    Volunteers read and record chapters of books at their home, and makes the audio file available on the foundation’s website.