Ella Shafir

  • Visual Designer, Graphic Designer, Illustrator
  • San Diego, California, United States
  • Graphic Design

Previous positions

  • Visual Designer at HP
  • Senior Graphic Designer, Illustrator (Web/Print) at Valley View Casino & Hotel


Salt Lake Community College, , Graphic Design, Illustration



Talented, experienced visual, graphic designer and illustrator creating compelling visual designs (VX) to elevate brand messaging and drive action. Adept at all aspects of design, from developing concepts to user experience, user interface, prototyping, testing, and monitoring results. Strong collaborator with art directors, project managers, developers, and senior leaders. Tech-savvy, excellent project manager, and influential communicator. Core Competencies • Creative Solutions • Product Marketing Design • Brand Consistency • Art Direction • Responsive Design • Mobile-First Responsive App Principles • Vendor Management • Typography • Animation • Illustration • Multi-Platform Design • Marketing Technologies


  • Visual Designer


    August 2010 – January 2019(8 years 5 months)11310 Cloudcrest Dr, San Diego, CA 92127

    Elevated visual aspects of product experience, partnering with cross-disciplinary team of interactive design (IX) and user experience (UX) designers through agile software development methods. Applied creativity, industry design standards, and best practices to define and implement design criteria, design guidelines, and design specs, while staying within HP design guidelines. Concepted and developed visual design prototype mockups, style guides, iconography, storyboards, illustrations, animations, customer experience journey maps, responsive design, and infographics. Trained newvisual designers. • Led VX design on responsive software design projects including: 123.hp.com, HP Smart app, HP Easy Start Installer, Out of Box Experience (OOBE) printer setup, among others. • Launched global HP illustration style guide to unify look and feel of HP mobile app, web, and print presence while reducing production revision time by 50%. • Trained global visual design team on technical illustration and animation to accelerate the learning curve and release of HP Tango and Tango X printers.

    Recommendations (2)
  • Senior Graphic Designer, Illustrator (Web/Print)

    Valley View Casino & Hotel

    October 2007 – November 2009(2 years 1 month)Greater San Diego Area

    Led all aspects of design, from creative concepts to final production, for traditional and digital marketing campaigns, including corporate website, flash animations, banners, evites, e-newsletters, and billboards to drive awareness and activation. Created marketing collateral, including signs, logos, magazine and newspaper ads, direct mail, event promotions, and brand identity. Consistently recognized for fresh and innovative ideas and designs. • Lowered costs of generated by outsourced web designers by learning new web skills (HTML, CSS) and redesigning company website, exceeding expectations. • Conceptualized and produced a Valley View Casino San Diego Reader’s Art, Music and Vine Festival campaign, which brought new partners to collaborate with Valley View Casino. Campaign included: logo design, large format posters, t-shirts, table tents, billboards, lanyards, custom cups, and magazine ads. • Conceptualized and produced Valley View Casino concerts campaign, which included artists such as Sting, Gipsy Kings, and Julio Iglesias, generating 35% increase of yearly casino revenue. Designed logo, posters, programs, magazine advertisements, and gift collateral.

  • Animator • Graphic Designer • Project Lead (contract)

    Binary Labs Inc

    June 2005 – August 2007(2 years 2 months)Greater San Diego Area

    Created and developed animations and background and character illustrations for several educational software titles, including: “I Can Play Piano,” Barbie Princesses, Lion King, Jungle Book, and Wizard of Oz, and LeapFrog interactive Sed de Saber. “I Can Play Piano” product was nominated Best 2006 Toy Award. • Streamlined aspects of production cycle, while collaborating with freelance artists, programing development team, and instructional designers, reducing production time by 15%. • Created a reusable company-wide image library, reducing production time and saving on external resources and expenses. • Self-taught animation skills to reduce cost of outsourced freelance designers.

  • Senior Multimedia and Print Graphic Designer & Illustrator

    Compass Learning (now Edgenuity Inc.)

    December 1999 – June 2005(5 years 6 months)Greater San Diego Area

    • Developed flash animations, e-learning modules (Math, Science, English), e-books for K-12 instructional materials. • Designed book covers, page layouts, and illustrations for educational teacher guides, CDs and packaging. • Managed book-publishing design and production. • Worked closely with software development department, writers, instructional designers, project managers, to develop flash-animated e-learning activities and teaching publications. • Brainstormed ideas and visually conceptualized marketing branding materials. • Provided art direction, training and leadership to a team of four contract designers. • Created reusable electronic image and animation library enabling timely deadlines while saving resources and expenses. • Responsible for the continued update of daily backup system and image library.


  • Salt Lake Community College

    Graphic Design, Illustration

    Award of Excellence in Computer Arts and Illustration

  • UC San Diego Extension

    Graduate courses, Web Design and Flash Animation


  • English

    Full professional proficiency

  • Russian

    Native or bilingual proficiency

Skills & Expertise

  • Advertising
  • Layout
  • Graphic Design
  • Pre-press
  • Flash
  • Illustrator
  • Illustration
  • Information Architecture
  • Creative Direction
  • Project Management
  • Art Direction
  • Graphics
  • Wireframes
  • Adobe Illustrator
  • Logo Design
  • Branding & Identity
  • Design Thinking
  • Design Strategy
  • Corporate Branding
  • User-centered Design
  • Service Design
  • InDesign
  • Interaction Design
  • Website Creation
  • Flash Animation
  • Graphic user interface (GUI) screen layout and composition
  • Photoshop
  • Adobe Creative Suite
  • Print Design and Layout
  • Experience Design
  • Web Interface Design
  • Typography
  • User Interface Design
  • Web Design
  • User Experience
  • Creative Thinking

Volunteer Experience & Causes

Causes Ella cares about:

  • Animal Welfare
  • Arts and Culture
  • Education
  • Health
  • Human Rights