Elissa Gennello

  • Freelance Senior Graphic Designer and Art Director at 24 Seven, 4th Floor and Self Employed
  • Los Angeles, California, United States
  • Design

Previous positions

  • Graphic Design Dept. Lead at Hasbro
  • Digital Nomad/Designer/Illustrator/Artist at Elissa G.

Education

University of the Arts London, Certificate, Fashion illustration

Background

Summary

Experienced Senior Graphic Designer with a demonstrated history of working in the consumer goods industry. Skilled in Textiles, Licencing, Style Guides, Art Direction, Sketching, Fashion Design, andAdobe Photoshop. Strong arts and design professional with a Certificate focused in Fashion illustration from University of the Arts London to add on to Graphic Design College Degree.

Experience

  • Freelance Senior Graphic Designer and Art Director

    24 Seven, 4th Floor and Self Employed

    January 2019 – Present(9 months)Planet Earth

    *Brand Development including but not limited to front end web and logo design, original T-shirt artwork, press kit, business cards and other marketing collateral *Style Guides *Licencing *Textile Design *Book Illustration *Advertisement and flyer design *Art Direction, graphic design and production for photoshoots for catalogs and website, including staying within budget and hiring models, MUA, photographers and stylists *Photographer for catalogs and events *Created a range of products, from simple graphic prints on clean silhouettes to all over prints to apparel embellishments with sequins, appliqués, and embroidery. *Fabric and sample shopped to stay on target with current trends. *Spec’d garments and created techpacks. *Oversaw communications and prepared files for factory. *Created and produced marketing materials. *Assisted in design for Menswear geared towards the rock climbing and outdoor market. *Created fashion designs, CADS and techpacks. *Supervised fittings. *Art Installations in various cities across the USA *Packaging Design *Product Design

  • Senior Textile Designer and Graphic Design Manager

    Hasbro

    January 2017 – Present(2 years 9 months)Burbank, California

    Manage group of in-house and freelance graphic designers for Girl’s Toy Design and Development team on the fashion doll product side. Coordinate graphic design projects, including fabric art, chip and label art between Toy Designers and Graphic Design team. Attend meetings with licensees for immediate changes to product. Oversee fabric printing team and act as liaison between toy and fabric printing teams. Work with fabric engineer to ensure proper printing of fabric art in production. Attend brainstorms and deliberate on new concepts, sketch and present concepts to Senior Management. Global Trend Researcher: researching fashion, cultural and other trends to bring back and present to Design Team.

  • Graphic Design Dept. Lead

    Hasbro

    October 2014 – January 2017(2 years 3 months)Burbank

    Oversee group of in-house and freelance graphic designers for Girl’s Toy Design and Development team on the product side. Coordinate graphic design projects between Toy Designers and Graphic Design team. Attend meetings with licensees for immediate changes to product. Oversee fabric printing team and act as liaison between toy and fabric printing teams. Work with fabric engineer to ensure proper printing of fabric art in production. Attend brainstorms and deliberate on new concepts, sketch and present concepts to Senior Management. Global Trend Researcher: researching fashion, cultural and other trends to bring back and present to Design Team.

  • Digital Nomad/Designer/Illustrator/Artist

    Elissa G.

    2002 – January 2017Planet Earth

    *Brand Development including but not limited to front end web and logo design, original T-shirt artwork, press kit, business cards and other marketing collateral *Textile Design *Book Illustration *Advertisement and flyer design *Art Direction, graphic design and production for photoshoots for catalogs and website, including staying within budget and hiring models, MUA, photographers and stylists *Photographer for catalogs and events *Created a range of products, from simple graphic prints on clean silhouettes to all over prints to apparel embellishments with sequins, appliqués, and embroidery. *Fabric and sample shopped to stay on target with current trends. *Spec’d garments and created techpacks. *Oversaw communications and prepared files for factory. *Created and produced marketing materials. *Assisted in design for Menswear geared towards the rock climbing and outdoor market. *Created fashion designs, CADS and techpacks. *Supervised fittings. *Art Installations in various cities across the USA *Packaging Design *Product Design

  • Graphic Design Dept. Lead

    Mattel, Inc.

    2010 – 2014El Segundo

    An active participant in brainstorm sessions with the team on toy concepts for the upcoming season. I continued to support the design process by sketching concepts and participating in group development feedback sessions. Further, I supported the Team with market research for print and pattern design based on current trends and inspiration trips. This support included work on textile patterns for doll t-shirts and other doll soft good items. I contributed to the team through design chip art including books, magazines, and invitations. Lboard artwork created for Monster High. In support of Girls Design, I created intricate designs with the Team that were capable of being laser cut, in plexi, fabric or other materials. I followed the implementation process as a liaison between design and the laser cut groups to assure that the creative intent of the Team was brought to fruition.

  • Freelance Graphic Designer

    Smack Undies LLC

    2004 – 2010

    Graphic Designer/Design Assistant for Underwear company. Clients include Urban Outfitters and Topshop.

  • Everything

    VICE Magazine / VBS.TV / Virtue

    2001 – 2005

    Duties included: Store Manager, Event Coordinator, Stylist, Buyer, Graphic Design, In-Store Installations, Model

  • Graphic Designer

    WIlhelmina Models

    2002 – 2003

    *Graphic designer for all in-house needs including retouching models. *Catalog and brochure development and design. *Designed all promotional items.

Education

  • University of the Arts London

    Certificate, Fashion illustration

    2016

  • UCLA Extension

    Photography

    2016

  • UCLA Extension

    User experience

    2016

  • The Art Institute

    Associate of Science (A.S.), Graphic Design

Skills & Expertise

  • Product Design
  • Greeting Cards
  • Animation
  • Sketching
  • Brochures
  • Graphic Design
  • Print Production
  • calligraphy
  • Flash
  • Illustrator
  • Fashion
  • Illustration
  • Creative Direction
  • Art Direction
  • Graphics
  • Adobe Illustrator
  • Logo Design
  • Calligraphy
  • Sales Presentations
  • Magazines
  • Fashion Illustration
  • Art
  • Fashion Design
  • Surface Design
  • Adobe Indesign CC
  • Photoshop
  • Catalogs
  • Apparel
  • Concept Development
  • Adobe Creative Suite
  • Styling
  • Textiles
  • Brand Development
  • Pattern Development