Dean Gertie

  • Senior Graphic Designer at Amazing Grass
  • Costa Mesa, California, United States
  • Graphic Design

Previous positions

  • Graphic Designer at Amazing Grass
  • Graphic Designer – Freelance at Gala Corporation

Education

California State University, Fullerton, BFA, Graphic Design

Background

Summary

I am an experienced creative and innovative graphic designer that specializes in brand identity, packaging, creative art direction, integrated marketing campaigns, digital media, and other various mediums of design. Specialties: Brand Identity, Marketing Collateral, Packaging, Advertisements, Web Banners

Experience

  • Senior Graphic Designer

    Amazing Grass

    April 2019 – Present(6 months)Newport Beach

    Designs bad-ass shit. Lead and deliver disruptive design across all sales and marketing creative needs and consumer touch points. Contribute and play active roll in marketing/promotional planning & execution, .com strategy, paid social & content creation, marketing and event needs, and sales support.

  • Art Director

    A Street Partners

    January 2018 – Present(1 year 9 months)Orange County, California Area

    Executes the look and feel of all internal and customer facing projects both digitally and through print.

  • Graphic Designer – Freelance

    Ruby’s Diner, Inc.

    June 2016 – Present(3 years 4 months)Newport Beach, California

    Responsible for the design direction on Ruby’s Diner digital marketing initiatives, including social, display advertising, and marketing campaigns for email, online advertising, direct mail, and store signage.

  • Graphic Designer

    Amazing Grass

    May 2016 – April 2019(2 years 11 months)Newport Beach, California

    Responsible for executing the brand strategy across all platforms of the company with an emphasis on product packaging and in store-marketing. Additional responsibilities include the design and art direction on marketing collateral, merchandising vehicles, digital and social campaigns, and more.

  • Graphic Designer – Freelance

    Gala Corporation

    November 2010 – August 2016(5 years 9 months)Costa Mesa California

    Responsible for the design and art direction on collateral materials for various clients. Work to meet deadlines and other requests in a timely manner. Other duties included file perserving, creating invoices, and emailing.

  • Graphics and Multimedia Specialist

    NeoGenomics Laboratories

    June 2011 – April 2016(4 years 10 months)Irvine CA

    Responsible for executing the strategic branding effort of the organization at all levels as well as the design and management of all sub-brand campaigns for different aspects of the company. Designs and manages various projects on different forms of media ranging from print collateral, direct mail, integrated advertisement campaigns, email campaigns, branding strategies, internal and external forms, and packaging. Additional specialties include fluency in Adobe Creative Suite (Photoshop, Indesign, Illustrator, Bridge, Flash) as well as video production and Microsoft office.

    Recommendations (1)

Education

  • California State University, Fullerton

    BFA, Graphic Design

    2006 – 2011

    Activities and Societies

    Pi Kappa Phi Fraternity, Associated Students Inc. Arts Interclub Council, Graphic Design Club

Projects

  • Corporate Website Redesign/Launch

    August 2011

    Designed, implemented and managed new company website (www.neogenomics.com). Involved multiple departments and hosted customer focus groups to guarantee success of website. Focus was on design and content access/delievery. 300%+ gain in web traffic, 200%+ increase in completed forms, 40%+ increase in keyword lead capture.

    Team Members (5):
    • Dean Gertie,
    • Kyle Dunn,
    • Dean Gertie,
    • Matt Moran,
    • Lori Ross

Skills & Expertise

  • Advertising
  • Layout
  • Graphic Design
  • Brand Management
  • Direct Mail
  • Creative Direction
  • Graphics
  • Logo Design
  • Microsoft Office
  • Corporate Identity
  • Corporate Branding
  • Marketing
  • InDesign
  • Packaging
  • Collateral Materials Development
  • Online Advertising
  • Photoshop
  • Concept Development
  • Adobe Creative Suite
  • Typography
  • Social Media Marketing
  • Email Marketing

Honors & Awards

  • Creative Communications Award for Integrated Online & Print Campaign

    Diagnostic Marketing Association

    April 2015

    The DxMA Creative Communications Award for Integrated Online & Print Campaign honors the best of the best in diagnostics marketing in Integrated Online & Print Campaigns defining our team as marketing leaders for advancements in our “How can we help HER too- HER2 Breast Equivocal” campaign.

  • Creative Communications Award for Print Campaign

    Diagnostic Marketing Association

    April 2015

    The DxMA Creative Communications Award for Print Campaign honors the best of the best in diagnostics marketing in print campaigns defining our team as marketing leaders for advancements in our “Missing piece to the MPN Puzzle – CALR” print advertisement, white paper, and sales collateral campaign.

  • Creative Communications Award for Corporate Communication

    Diagnostic Marketing Association

    April 2015

    The DxMA Creative Communications Award for Corporate Communication honors the best of the best in diagnostics marketing in corporate communication defining our team as marketing leaders for advancements in our “NeoPULSE Newsletter” communication.

  • Creative Communications Award for Animated Graphics

    Diagnostic Marketing Association

    April 2014

    The DxMA Creative Communications Award for Animated Graphics honors the best of the best in diagnostics marketing in animation defining our team as marketing leaders for advancements in our “Make your Precision Medicine services grow” animated web campaign.

  • Creative Communications Award for Product Packaging

    Diagnostic Marketing Association

    April 2013

    The DxMA Creative Communications Award for Product Packaging honors the best of the best in diagnostics marketing in packaging materials defining our team as marketing leaders for advancements in our specimen kits packaging design.

  • Creative Communication Award for Print Campaign

    Diagnostic Marketing Association

    April 2013

    The DxMA Creative Communications Award for Print Campaigns honors the best of the best in diagnostics marketing in print advertising defining our team as marketing leaders for our advancement in our Dr. Fun print advertisement campaign.

  • Creative Communication Award for Email Campaign

    Diagnostic Marketing Association

    April 2013

    The DxMA Creative Communications Award for Email Campaign honors the best of the best in diagnostics marketing in email marketing defining our team as marketing leaders for advancements in email campaigns with our 2012 Year in review email.

  • Creative Communication Award for Exhibit Kiosk

    Diagnostic Marketing Association

    April 2013

    The DxMA Creative Communications Award for Exhibit Kiosk honors the best of the best in diagnostics marketing in trade-show materials defining our team as marketing leaders for advancements in our Florida based exhibit booth.

  • Core Value Award for Quality

    NeoGenomics Laboratories

    July 2012

    This Award is presented to the NeoGenomics Team member each quarter who represents the Core Value of Quality. NeoGenomics Laboratories defines quality as Our Clients and their Patients place great trust in us. We earn that trust with every test, every interaction, and every result. We succeed with disciplined management and continuous improvement of our processes, and by meeting internal and external Customers’ requirements on time every time.

  • Creative Communications Award

    Diagnostic Marketing Association

    April 2012

    The DxMA Creative Communications Award honors the best of the best in diagnostics advertising, marketing, and promotional programming on a global scale, defining our team as marketing leaders for advancements in promotional material.