David Seang

Graphic Designer at Primitive Apparel
  • Los Angeles, California, United States
  • Design

Previous positions

  • Graphic Designer/ Teamwear Apparel Designer at 2XU
  • Graphic Designer at The Outdoor Recreation Group

Education

California State University-Northridge, Bachelor of Arts (B.A.), Graphic Design

Background

Summary

Creative mind who finds inspiration amongst the chaos. Food, the outdoors, and designing are my passion. Based in Los Angeles, I am a designer with 5+ years in the industry, specializing in digital, print, editorial, and packaging design. Very detail oriented and an exceptional project manager. I have designed and driven many large marketing campaigns for activations such as: Primitive x Rick and Morty, Dragon Ball Z, and Kikkoman, and also the 2019 Primitive Euro Tour. Other notable brands and clients I’ve worked with include: Columbia, Outdoor Products, Tilly’s, Zumiez, Thrasher, Transworld, Gold’s Gym, Hendrick Motorsports, Lifetime Fitness, Equinox Gym

Experience

  • Graphic Designer

    Primitive Apparel

    July 2018 – Present(1 year 3 months)Greater Los Angeles Area

    • Design a variety of assets with major licenses such as Dragon Ball Z, Rick and Morty, Kikkoman, etc., all while adhering to branding guidelines. • Design and self manage work flow for multiple departments including, Marketing, Apparel, E-Comm, and Sales. • Design all marketing and advertisement collateral for global market which include, but not limited to, In store banners and signage, POP displays, Magazine Ads (Thrasher and more), Web banners, Social media graphics, and flyers. • Create digital assets for clients such as Zumiez, Tilly’s and many skate shops/distributors. • Manage, prepare and design seasonal look book/catalogs from inception to print. • Conceptualize and create packaging dielines and artwork along with physical mock ups. • Work directly with COO/CEO to prepare presentation decks and overviews for Executive meetings. • Create and provide digital assets to E-Commerce.

  • Graphic Designer/ Teamwear Apparel Designer

    2XU

    July 2017 – June 2018(11 months)Santa Monica, CA

    Clients: Gold’s Gym, Life Time Fitness, Life Fitness, Equinox, Oxi Clean, Jelly Belly etc. • Extensive knowledge with garment construction and sublimation process with strong understanding of pantone colors/ sublimation printing colors • Deep understanding and experience with screen-printing and heat transferring applications on garments, hats, and accessories • Interpret briefs from sales team to create innovative and original design concepts • Design for a comprehensive range of custom and semi-custom apparel including and not limited to: running, casual, triathlon, swim, and active apparel • Prepare final production artwork for international factories and local embellishment places for production and also approved strike-offs, color swatches, and print samples • Convert client provided designs/ideas into pre-existing in-house templates and ensure files are production ready • Communicate with clients to discuss designs when necessary, and ensure a high standard of graphic design is maintained for all clients in a timely manner. • Communicate with production manager and directly with international factories to ensure the highest quality output and deadlines are met. • Maintain client filing processes and implement improved processes if necessary. • Assist with quality control process, and shipping.

  • Graphic Designer

    The Outdoor Recreation Group

    May 2016 – July 2017(1 year 2 months)Los Angeles, California

    • Brands: Columbia Sportswear, Outdoor Products, Bass Pro Shops, DELL & HP • Clients: Target, Walmart, REI, Dick’s Sporting Goods, BIG 5, KOHL’S & ROSS • Diligently updating and working on existing packaging for various stores such as REI, Dick’s Sporting Goods, Target, Walmart, Kohl’s, and Big 5 • Creating new packaging for brands such as Columbia and Outdoor Products while meeting strict guidelines and adhering to company’s existing identity • Precisely creating new dielines for packaging and also store displays for products, with programs such as RULES and Adobe Illustrator • Work very methodically to meet tight deadlines day in and day out while handling various tasks such as, updating and creating print ready artwork, creating packaging mockups for clients, uploading artwork to print vendors overseas and also rebranding current company look and feel • Create Packaging Specification Forms & Bill of Materials to Obtain Costs • Packaging Placement Instructions for Factory Use • Creating Packaging Mock-up Samples for Buyer Review / Presentations • Create Graphic Solutions for Catalogs, Advertising, Packaging, POP, Sales Presentations & Marketing Collateral • Translate Business & Marketing Objectives into Messages that are Clear, Compelling, Visually Exciting & Easy to Understand • Manipulate, edit, color correct and retouch product photography

  • Lead Graphic Designer

    Uptime Energy Drink

    August 2015 – May 2016(9 months)Los Angeles, CA

    • Held sole responsibility in all things design, such as packaging, social media assets, marketing and advertising collateral, and promotional designs. • Diligently created a full gas station window ad for advertising purposes and also van wrap for company use, all while adhearing to company guidelines. • Worked under pressure on a day to day basis in order to meet tight deadlines while performing tasks that include, updating packaging artwork, creating POP displays, creating product mock-ups and also ppt presentations. • Maintained and created content for Instagram account with 350k+ followers

  • Graphic Designer

    CSUN Student Marketing and Communications

    June 2013 – August 2015(2 years 2 months)

    • Meticulously updated/rebranded important publications such as freshman admission brochures centered towards up to 5,000 incoming freshmen • Utilized Adobe Illustrator to skillfully create signage for events such as Explore CSUN which hosted around 7,000 people including incoming freshmen and family members • Executed the task of creating promotional items with new identity all while following precise guidelines

  • Graphic Designer

    Universal Sports

    July 2012 – December 2012(5 months)

    • Worked with Adobe Illustrator and Photoshop to create background skins for the Network’s Youtube, Twitter, and Facebook accounts • Designed custom shareables and graphics for the company’s Facebook page which has received over than 300,000 “likes” • Collaborated with the marketing department to develop graphics for social media outlets • Produced digital visuals for Universal Sports Network’s live video feed on a daily basis

  • Sales Associate

    Vans

    June 2009 – August 2009(2 months)

Education

  • California State University-Northridge

    Bachelor of Arts (B.A.), Graphic Design

    2010 – 2014

    Activities and Societies

    Member of Sigma Phi Epsilon

Publications

  • 2014 CSUN Graduation Banner

    Authors (1):
    • David Seang

Skills & Expertise

  • Animation
  • Graphic Design
  • Illustrator
  • apparel design
  • Photography
  • Graphics
  • Adobe Illustrator
  • Logo Design
  • InDesign
  • Editing
  • Photoshop
  • Adobe Creative Suite
  • Social Media
  • Adobe Photoshop

Organizations

  • Sigma Phi Epsilon

    Social Chair and Recruitment

    September 2010 – June 2014

Volunteer Experience & Causes

  • Asisstant

    Blood Centers of the Pacific

    January 2010 – May 2010(4 months)Education

Causes David cares about:

  • Arts and Culture
  • Environment
  • Health
  • Science and Technology