Cynthia Peñaloza

  • Graphic Designer
  • San Diego, California, United States
  • Graphic Design

Previous positions

  • Graphic Design Independent Contractor at Berkeley Repertory Theatre
  • Graphic Design Independent Contractor at Theatre Bay Area


San Diego State University-California State University, Bachelor of Arts in Applied Arts and Sciences, with an emphasis in Graphic Design



Experienced Graphic Designer with a demonstrated history of working in the performing arts industry. Skilled in Microsoft Excel, Customer Service, Microsoft Word, Typography, and Adobe Creative Suite. Strong arts and design professional with a Art with emphasis in Graphic Design focused in Graphic Design from San Diego State University-California State University.


  • Graphic Designer


    October 2017 – Present(2 years)Carlsbad, CA.

    In-house designer working in print and digital media to create engaging marketing materials for HME corporate and its subsidiaries.

  • Graphic Design Independent Contractor

    Berkeley Repertory Theatre

    July 2017 – July 2017Berkeley, CA.

  • Graphic Design Independent Contractor

    Theatre Bay Area

    January 2017 – June 2017(5 months)San Francisco, CA.

    Designed two brochures for Theatre Bay Area in order to promote membership packages to prospective students and professionals in the Bay Area. I also photographed their “Bold. Brave. Bright.” Benefit which was held in June 2017.

  • Graphic Design Fellow

    Berkeley Repertory Theatre

    July 2016 – June 2017(11 months)Berkeley, CA.

    Created all print and digital marketing materials as part of a two-person in-house design team for an $18 million Tony Award-winning regional theatre. Maintained high standards of excellence when designing collateral such as: print and web advertisements, magazines, postcards, banners, apparel, animated gifs, invitations, flyers, signage, and much more. Shot event photography for use in promotional materials for Berkeley Rep and its School of Theatre.

  • Graphic Designer

    The Sage Project at SDSU

    September 2015 – September 2016(1 year)San Diego, CA.

    Created multi-page reports, project proposals, print and digital marketing materials for city partners within the San Diego community. Shot event photography for use in social media campaigns and marketing the Sage Project program.

  • Operations Lead

    McCarthy & Holthus LLP

    June 2012 – July 2016(4 years 1 month)San Diego, CA.

    · Reviewed and filed legal documents with the U.S. District Courts · Created manuals and conducted training for new and existing employees · Acted as a liaison with the courts and Trustee’s regarding electronic filings · Resolved any filing issues or questions

  • Production Assistant

    Counterflow Marketing

    May 2015 – May 2016(1 year)San Diego, CA.

    Developed marketing content and print materials for various clients, such as: brochures, business cards, logos, table cards, and photography. Clients include: Deep Eddy Vodka, GM Hotel Consulting, Mirus Promotions, and 5point detail.

  • Graphic Design Intern

    i9media Digital Marketing Agency

    June 2015 – August 2015(2 months)San Diego, CA.

    Designed the 2016 Sup Connect Media Kit, newsletter graphics, and web content.

  • Night Manager

    McCarthy & Holthus LLP

    August 2009 – June 2012(2 years 10 months)San Diego, CA.

    · Screened, interviewed and hired candidates · Supervised 30 Legal Assistants · Conducted annual reviews · Produced reports on quality control and productivity

  • Night Supervisor

    McCarthy & Holthus LLP

    July 2009 – August 2009(1 month)San Diego, CA.


  • San Diego State University-California State University

    Bachelor of Arts in Applied Arts and Sciences, with an emphasis in Graphic Design

    2014 – 2016

    Activities and Societies

    PSFA Dean’s List, AIGA member San Diego


  • English

    Native or bilingual proficiency

  • Spanish

    Native or bilingual proficiency

Skills & Expertise

  • Graphic Design
  • Apple Keynote
  • Adobe InDesign
  • Illustrator
  • Poster Design
  • Photography
  • Graphics
  • Digital Photography
  • Adobe Illustrator
  • Logo Design
  • Microsoft Excel
  • Public Speaking
  • Branding & Identity
  • Microsoft Office
  • Digital Marketing
  • Mac
  • Adobe Lightroom
  • Customer Service
  • PowerPoint
  • Research
  • InDesign
  • Page Layout
  • Keynote
  • Photoshop
  • Lightroom
  • Adobe Creative Suite
  • Visual Design
  • Typography
  • Visual Communication
  • Lighting
  • Social Media
  • Microsoft Word
  • Business Cards
  • Adobe Photoshop
  • Windows

Honors & Awards

  • Dean’s List

    Fall 2015 + Spring 2015


  • AIGA San Diego


  • AIGA


Volunteer Experience & Causes

  • Mentor

    San Diego State University

    2017 – PresentArts and Culture

    Mentor to students in the Aztec Mentor Program at San Diego State University

  • Graphic Design Teacher Assistant

    Southwestern Community College District

    February 2019 – May 2019(3 months)Education