Christine Salcedo

  • Senior Designer
  • San Diego, California, United States
  • Marketing and Advertising

Previous positions

  • Independant Designer at Christine Salcedo
  • Senior Graphic Designer at Merge Healthcare, an IBM Company (formerly DR Systems)


San Diego City College, Associate of Arts (A.A.), Commercial Art / Graphic Communications



Extensive design experiences that elevate marketing initiatives from start to finish. Providing corporate creative solutions with strategy, design, and fulfillment. Specialties: Branding, Corporate Design, Typography, Packaging, Concept, Visual Design, and User Experience.


  • Senior Designer


    September 2016 – Present(3 years 1 month)Greater San Diego Area

    Driving new cohesive corporate initiatives to encompass new brand recognition. Bringing in new design culture and processes – engaging with stakeholders and multiple teams defining visual design for products in the medical device industry implementing the design for multi-channel marketing. • Established new corporate tagline; “YourTrustedPartner” this elevating brand recognition in the medical clinical device industry. • Accelerated new perspectives with product marketing collateral distribution from print into digital formats for cost-effectiveness. • Created and develop marketing assets in accordance with product launch for internal and external use. • Visual content creation, product messaging channels internally / externally, including social media, online and eCommerce. • Initiated product re-branding and packaging elevating established brand within segmented markets, embracing brand recognition with a cleaner updated design. • Created new brand visuals for UX/UI medical device applications.

    Recommendations (1)
  • Independant Designer

    Christine Salcedo

    1999 – 2019Greater San Diego Area

    Independent design consultant supporting various industries: Giftware, TechEd, US Govt IT, Financial, Healthcare Imaging, and Medical Devices.

  • Senior Graphic Designer

    Merge Healthcare, an IBM Company (formerly DR Systems)

    2006 – 2015Greater San Diego Area

    Centralized all creative design for multi-channel marketing and interfaces, guided projects and prioritize requirements for integrated marketing fulfillment. • Generated creative oversight and messaging for the company’s corporate identity including advertising, trade shows, and marketing collateral. • Successfully designed and managed the corporate website re-brand initiatives. • Designed and forecast multiple websites utilizing content management systems. • Established positive work-flow processes for multiple marketing projects. • Managed all creative design and branding assets on an internal system. • Coordinated multiple projects with cross-functional teams and vendors to envision, design consistently – fulfilling all project requirements and deadlines.

    Recommendations (4)
  • User Interface Design Manager

    TD Waterhouse

    2000 – 2005Greater San Diego Area

    Interface Manager leading the company’s Advisor’s design team of designers, collaborating and planning with business groups, developers and supported business segments for product trading platform fulfillment. • Gathered and prioritized business requirements for multiple project initiatives from stakeholders. • Managed corporate websites utilizing strategic planning, development, and design for effective implementation. • Enhanced branding visuals for financial client software applications. • Fostered UI design for product platform, resulting in improved user experience that provided clear and effective account information. • Established online application process that accelerated positive client satisfaction fulfilling financial compliance requirements. • Managed website content CMS supporting marketing communications initiatives.

    Recommendations (1)
  • Lead Graphic/User Interface Designer

    Jack White & Company

    1996 – 1999Greater San Diego Area

    Led brand design initiatives to elevate corporate marketing for multi-channel print, and online advertising. • Collaborated with development teams and business groups providing a variety of visuals supporting assets for application and online. • Providing online trend insights and project scope with UI wireframes. • Aligned design projects with marketing and business groups for marketing collateral. • Enhanced branding for financial client software applications.

  • Senior Designer

    Creative Learning Systems, Inc.

    1994 – 1996Greater San Diego Area

  • Lead Graphic Designer

    Figi Giftware, Inc.

    1990 – 1994Greater San Diego Area


  • San Diego City College

    Associate of Arts (A.A.), Commercial Art / Graphic Communications
  • San Diego Mesa College

    Associate of Arts (A.A.)

    Associate of Arts (A.A.) General Studies, and Business


  • English

    Full professional proficiency


  • BBSI – Business Management Solutions (Contractor)

    June 2015

    Corporate presentation re-design, enhancing cohesive visual branding towards L&D with corporate photography branding, icons to support learning and development branding project.

    Team Members (1):
    • Christine Salcedo
  • YMCA San Diego County (Contractor)

    September 2015 – December 2015

    Infographic visuals and icon design – translating key-point messaging, mission statement for San Diego County YMCA.

    Team Members (1):
    • Christine Salcedo

Skills & Expertise

  • Advertising
  • Layout
  • Brochures
  • Leadership
  • Graphic Design
  • Marketing Collateral
  • Banners
  • Illustrator
  • Strategic Planning
  • Creative Direction
  • Digital Imaging
  • Photography
  • Art Direction
  • Graphics
  • Adobe Illustrator
  • Logo Design
  • Branding & Identity
  • Collateral
  • Corporate Identity
  • Corporate Branding
  • Marketing
  • Adobe Acrobat
  • Management
  • InDesign
  • Interaction Design
  • Online Advertising
  • Photoshop
  • Project Leadership
  • Content Management Systems (CMS)
  • Adobe Creative Suite
  • CMS
  • Digital Media
  • WordPress
  • Marketing Communications
  • Typography
  • User Interface Design
  • Web Design
  • Ideation
  • User Experience
  • Adobe Photoshop
  • Web Content Management
  • Email Marketing

Honors & Awards

  • Logo Brand Design

    San Diego Homburg Award by Ad Club San Diego
  • Corporate Identity Design

    San Diego Homburg Award by Ad Club San Diego