Christina Hall

  • Art Director / Graphic Designer / Marketing & Communications
  • San Diego, California, United States
  • Information Technology and Services

Previous positions

  • Front End Designer & Developer at Montana State University-Bozeman
  • Graphic Designer & Web Designer/Developer at San Diego Humane Society and SPCA

Education

San Diego State University, Bachelor’s degree, Art/Graphic Design

Background

Summary

Strategic thinker, with 20+ years in brand and product marketing. Proven success partnering with internal stakeholders and external vendors to develop, design and execute creative campaigns across multiple platforms. Customer-centric mindset, experienced team builder and enthusiastic cultivator of positive work culture. Marketing specialties include Campaign Management, Written Communications, Graphic Design, Photography, Digital Marketing (email, social media, content, search engine, website content), Print Marketing, Advertising, Market Segmentation, and Analytics.

Experience

  • Marketing Communications Lead

    U.S. Geological Survey (USGS)

    November 2017 – Present(1 year 11 months)Greater San Diego Area

    Within USGS I work for Cloud Hosting Solutions (CHS) program – we provide cloud-based solutions via Amazon Web Services (AWS) to researchers across all mission areas of USGS. At CHS I lead a team of 4 cloud specialists, I am responsible for tasking, directing, education and motivation of this highly technical team of subject matter experts. I am responsible for current site content, building the new website (design, implement, organize and write content). I write, edit, and produce weekly and monthly email (internal & external), attend and contribute to strategic meetings (PMO, IT Liaisons, Customer User Group), and act as liaison with all departments and the management team on communication issues and opportunities. I provide support as needed in developing presentations, memos, letters, and other materials for leadership and public consumption. Responsible for proactively developing plans and strategies aimed at positioning CHS to key audiences through all communication channels, both traditional and emerging media.

  • Graphic Designer/Owner

    Christina Hall Creative

    January 2000 – Present(19 years 9 months)Greater San Diego Area

    Design for print and the web. I work with a wide variety of clients from industries including the arts, technology, retail, non-profit, sports and educational institutions. Projects include design for brochures, stationery systems, print ads, catalog & book covers, posters, package design, website design and development, banner ads, email campaigns, powerpoint templates, logo design, and photography. (Business formerly known as Aris Design)

    Recommendations (2)
  • Front End Designer & Developer

    Montana State University-Bozeman

    June 2014 – November 2017(3 years 5 months)Bozeman, Montana

    Design and development of sites within the MSU domain (www.montana.edu), tailoring content to comply with usability protocols, and adapting for best user experience (UX). Content creation (writing, graphic design, illustration), design & code email, design for digital signage that is utilized across the MSU campus, print design, social media design and optimization, training faculty, staff and students how to use and design for OUCampus Content Management System (CMS) as well as other MSU web related software. Support of MontanaPBS, administration of the website (www.montanapbs.org), content and layout updates within PBS Bento (CMS) and integrations with PBS Curate and Media Manager programs.

  • Graphic Designer & Web Designer/Developer

    San Diego Humane Society and SPCA

    May 2011 – May 2014(3 years)San Diego

    As lead graphic designer and web developer on the marketing team worked collaboratively to create strategy and develop campaigns for events, promotions and brand awareness. I designed and implemented a wide variety of projects, producing multiple platform campaigns from concept to creation working closely with teammates, management, development colleagues and outsourced designers and photographers. Projects included: Posters, brochures, flyers, greeting cards, event invitations, print ads, icon creation, signage/way-finding, folder design, event program design for annual Fur Ball, in-store display for adoption center inside of Petco, management of the website (www.sdhumane.org), design and implementation of a new website annually for the Walk for Animals event, design for the Walk for Animals mobile app, web banner ads, email campaigns (A/B testing, analytics), ecards (online greeting cards), photography (headshots, Walk for Animals, Fur Ball, Telethon events), design for social media channels and product design (tote bags, T-shirts, lapel pins).

    Recommendations (1)

Education

  • San Diego State University

    Bachelor’s degree, Art/Graphic Design

    2003 – 2005

    Graduated Summa Cum Laude, Emphasis in Graphic Design, with Distinction in Art

    Activities and Societies

    AIGA Student Group at SDSU

  • San Diego City College

    Web Development

    2002 – 2003

    Web Master Certification: Website Creation, Information Architecture & Web Servers

  • Santa Monica College

    Associate of Arts – AA, Art

    2000 – 2002

    Graduated with Honors

  • San Diego State University

    2007

    Classes taken in Project Management, working toward certification Classes taken in Marketing & Media, working toward certification

Skills & Expertise

  • Portrait Photography
  • Layout
  • Google Analytics
  • SEO
  • Brochures
  • Graphic Design
  • Drupal
  • SCRUM
  • CSS
  • Content Management
  • Offset Printing
  • Website Development
  • Illustrator
  • Information Architecture
  • Creative Direction
  • Online Marketing
  • Poster Design
  • Photography
  • Art Direction
  • Graphics
  • Digital Photography
  • Logo Design
  • Branding & Identity
  • Color Theory
  • Digital Marketing
  • Corporate Identity
  • Photo retouching
  • Marketing
  • Adobe Acrobat
  • InDesign
  • Packaging
  • Digital Printing
  • Convio
  • Photoshop
  • Newsletters
  • Catalogs
  • PHP
  • Image Manipulation
  • Marketing Strategy
  • CMS
  • WordPress
  • ITIL Certified
  • Typography
  • Social Media
  • Web Design
  • ITIL
  • Joomla
  • Agile Methodologies
  • Social Media Marketing
  • Email Marketing

Certifications

  • ITIL® Foundation Certificate in IT Service Management

    PeopleCert, License GR750346318CH

    November 2017

Organizations

  • American Institute of Graphic Arts

    Present

Volunteer Experience & Causes

  • Volunteer

    Heart of the Valley Animal Shelter

    March 2015 – July 2018(3 years 4 months)Animal Welfare

  • Program Advisory Committee Member – Graphic Design

    Art Institute of California – San Diego

    May 2011 – May 2013(2 years)Education

    Industry experts, artists and creative directors get together, share ideas, feedback and outlooks on the industry and advise on the Graphic Design program to help prepare future designers.

  • Graphic Design

    Lions Tigers & Bears

    December 2010 – May 2011(5 months)Animal Welfare

    I created marketing materials & signage for Lions Tigers & Bears. They are an amazing non-profit that is dedicated to providing a safe haven for unwanted and abused exotic animals and to educating the public about the abuses of the exotic-animal trade. Their goal is to provide a safe haven for rescued animals and to educate the public about the growing population of abandoned and unwanted exotic animals and where they come from.

  • Docent (Walk Leader/Photographer)

    The Children’s Nature Institute

    Children

    As a Walk Leader and Photographer my role was to assist in teaching young children about environmental stewardship, native plants, and animals. The Children’s Nature Institute (a not-for-profit organization based in Los Angeles) is at the forefront of the movement to get children outside to learn and explore, and care about the environment.

Causes Christina cares about:

  • Arts and Culture
  • Environment
  • Children
  • Animal Welfare
  • Education
  • Science and Technology