Carol C.

  • Design, Strategy & Art Direction
  • Garden Grove, California, United States
  • Graphic Design

Previous positions

  • Graphic Design + Digital Media Administrator at Laguna College of Art and Design
  • Graphic Designer at California State University, Chancellor’s Office

Education

Laguna College of Art and Design, Bachelor of Fine Arts (BFA), Graphic Design

Background

Summary

Across print and digital media, I bring a thoughtful process that is deliberate and with an experienced eye to my projects. I believe good design begins with good client relations. My clients come along throughout the entire process. Together we collaborate to create well designed piece that meets the clients objectives. Hi! I’m Carol, a creative based in Southern California who specializes in many fields including: branding and identities, art direction, print design, web design, digital design and photography. I strive to create beautiful and forward-looking designs that entice it’s user and communicates its message. There are no small projects, I love to dive in and work out the complexities of the design and focus on the details.

Experience

  • Graphic Designer

    City of Los Angeles

    September 2019 – Present(1 month)Los Angeles, CA

    Graphic designer for the LA City Clerk, Elections Division, tasked with creating branded print, web and digital materials which informs Angelenos on 2020 voting procedures, voter registration, outreach events and City Clerk services. Tasked with capturing, color correcting and retouching photographs of outreach events and City Clerk divisions services for social media and publications. Assisting with the creation of a social media marketing plan. Work collaboratively with the design team to update City Clerk brand standards.

  • Freelance Designer/Photographer

    Self-Employed

    June 2004 – Present(15 years 4 months)Orange County, California Area

    Freelance designer specializing in branding, creating strategic promotional materials, publications, web design and UX/UI design. Contacted to capture, process, retouch, color correct, and sharpen photographs for publications, events, traditional and environmental portraits. Clients include National Portfolio Day Association (NPDA), Art Stars, Blood Bound Books, Ujogo, Golden Bake, and Dermacia LLC, Alpunto Advertising, MP Biomedicals and others. Photography has been published in the LA Times, OC Register, Juxtapoz Art & Culture Magazine, beautifulbizarre.net, VoyageLA.com, VoyageSD.com and others.

  • Graphic Design + Digital Media Administrator

    Laguna College of Art and Design

    November 2015 – August 2019(3 years 9 months)Laguna Beach, CA

    Principal designer responsible for creating marketing materials to recruit students and promote a higher education art college. Managed brand standards and messaging of all printed materials. Oversaw multiple projects from inception to completion. Duties included: client relations, design, production, bid requests, press checks and quality assurance of final deliverables. Lead photographer responsible for documenting classes, events and college culture. Subsequently using those images to produce daily social media posts to promote college awareness and pride.

    Recommendations (3)
  • Graphic Designer

    California State University, Chancellor’s Office

    September 2010 – November 2015(5 years 2 months)Long Beach, CA

    Senior designer responsible for creating printed and digital collateral within established standards while maintaining brand creativity. Collaborated with web programmers/developers to ensure web layouts and functionality matches client expectations. Assisted the art director with managing and scheduling freelancers, as well as mentoring student assistants. Worked with project managers to develop project timeline and maintain client relationships.

    Recommendations (2)
  • Graphic Designer/Art Director

    The Bicycle Casino

    June 2006 – September 2010(4 years 3 months)Bell Gardens, CA

    Designer/Art Director for a Southern California casino. Established brand standards and implement guidelines to ensure consistency throughout all internal and external materials. Responsible for concept and design of casino promotion collateral, including ads, posters, signage, web graphics, banners, digital and printed billboards. Creative direction for photography, photoshoots, and post-production image manipulation.

  • Web Designer/Graphic Designer

    Full Tilt

    October 2005 – June 2006(8 months)Greater Los Angeles Area

    Web designer tasked with designing websites for professional poker players, digital marketing materials including web ads, e-blasts and display graphics. Designer responsible for creating stationary for Tiltware and Full Tilt Poker; DVD packaging and event posters. Provided photography retouching for images used in marketing materials.

Education

  • Laguna College of Art and Design

    Bachelor of Fine Arts (BFA), Graphic Design

  • Santa Ana College

    AA Liberal Arts, Graphic Design

Languages

  • English

    Native or bilingual proficiency

  • Spanish

    Native or bilingual proficiency

Skills & Expertise

  • Advertising
  • Portrait Photography
  • Wedding Photography
  • Branding
  • Brochures
  • Graphic Design
  • Banners
  • Video Editing
  • Illustrator
  • Posters
  • Creative Direction
  • Photography
  • Art Direction
  • Graphics
  • Digital Photography
  • Adobe Illustrator
  • Stationery
  • Logo Design
  • Collateral
  • Mac
  • Invitations
  • Corporate Identity
  • InDesign
  • Photoshop
  • Newsletters
  • Image Editing
  • Concept Development
  • Dreamweaver
  • Adobe Creative Suite
  • Image Manipulation
  • QuarkXPress
  • Typography
  • Visual Communication
  • Social Media
  • Web Design

Organizations

  • AIGA

    March 2013 – Present

Volunteer Experience & Causes

  • Chapter Organizing Chair

    California State University Employee Union

    January 2015 – November 2015(10 months)Civil Rights and Social Action

    Apprised employees of union related information.

  • Designer/Photographer

    Painter’s Room

    January 2019 – Present(9 months)Arts and Culture

    Designer/Photographer for a nonprofit art gallery.

  • Graphic Designer

    Basement Projects

    November 2016 – January 2017(2 months)Arts and Culture

    Graphic Designer for a nonprofit art gallery.

Causes Carol cares about:

  • Animal Welfare
  • Arts and Culture
  • Civil Rights and Social Action
  • Human Rights