Carey Reisz

  • Freelance Senior Graphic Designer
  • Los Angeles, California, United States
  • Graphic Design

Previous positions

  • Visual Designer at PRODEGE, LLC
  • Sr. Graphic Designer at Thrive Market

Education

University of Illinois at Chicago, B.F.A, Graphic Design

Background

Summary

careyreisz.com || My work experience has ranged from small design agencies, large mobile companies to well-known brands. Across all of my design experiences, I’ve learned that the most successful creative work comes from taking the time to understand what the end user’s experience will be, and what will ultimately motivate them to click or connect to the brand/product. As a designer I love matching the right typeface to a job, delving into color combinations, or finding just the right photo to best communicate the end message. Since 2011 I have been specializing in User Acquisition and B2C marketing. I learned the ropes at the wildly successful Just Fab, moved that knowledge to the launch and subsequent success of Fabletics. I am now looking to keep my learnings and experience fresh as the landscape changes from Flash to HTML 5, to traditional display banners to social media marketing, and from Dreamweaver to Sketch and beyond.

Experience

  • Freelance Senior Graphic Designer

    Freelance Senior Graphic Designer

    March 2018 – Present(1 year 7 months)San Pedro, CA

  • Visual Designer

    PRODEGE, LLC

    April 2016 – February 2018(1 year 10 months)El Segundo, CA

    • Concept, design and production of User Acquisition display banners, landing pages, email and other B2C elements for US and foreign markets. • Display design for social media outlets – Facebook, Instagram, Pinterest, Twitter. • Marketing design for on site promotions, banners, emails, social media profiles. • Responsive web design for Swagbucks and Mypoints.com

    Recommendations (1)
  • Sr. Graphic Designer

    Thrive Market

    June 2015 – March 2016(9 months)Culver City, CA

    • Concept, design and production of display banners, direct business e-mail and other direct business advertorials. • Display design for social media outlets – Facebook, Instagram, Pinterest. • Email Design – hero graphics, product and promotional slices and related Social Media posts. • General graphic support and production – web slices, image selection, image resizing, etc.

  • Senior Graphic Designer

    Fabletics

    September 2014 – June 2015(9 months)El Segundo, CA

    • Lead Acquisition designer for Fabletics and FL2 for US, Canada and Australian markets. • Concept, design and production of acquisition landing pages, display banners, e-mail, partner email, and takeover graphics for Facebook, Yahoo, Pandora, AOL and affiliate / European markets. • Task scheduling and delegation, design mentoring of junior team member. • Copywriting – offer wording, seasonal and topical headers.

  • Senior Graphic Designer

    Just Fabulous

    July 2011 – September 2014(3 years 2 months)El Segundo, CA

    • Concept, design and production of acquisition display banners, landing pages, e-mails for Justfab.com, Fabletics.com and Fabkids.com • Takeover graphics and in-stream ads for Facebook, Yahoo, Pandora and AOL. • Brand site newsletter e-mails; featured website slides, facebook post-creative feeds, and related site banners. • Photo shoot direction and research. • Print pieces; postcards for consumer and gift bag enclosures.

    Recommendations (1)
  • Freelance Graphic Design

    UBM Canon

    October 2010 – September 2011(11 months)

    Design and production for email, landing pages, flash banners, and collateral print pieces.

    Recommendations (1)
  • Freelance Graphic Design

    Intelligent Beauty

    May 2011 – July 2011(2 months)El Segundo, CA

    Contract position for Intelligent Beauty at JustFab.com, leading to a full time position at JustFab.com.

  • Freelance Graphic Design

    Freelance Graphic Design

    June 2007 – July 2011(4 years 1 month)

    • UBM / Canon Communications • Verve8Media • Most Agency • Leadpoint LLC • Senders Communication Group • traffexengineers.com • patnoyes.com • setterholmenameling.com • Blinglet, Inc. • Tango Mar Vista

    Recommendations (1)
  • Sr. Graphic Designer

    Infospace

    June 2004 – July 2007(3 years 1 month)

    • Directed, designed, and produced original graphics for mobile phone products including multimedia messaging, ringtone and greeting animations and themed skins. • Created handset-ready mobile content for well-known licenses and brands following explicit brand guidelines. Clients included Disney, NFL, Classic Media, Archie Comics. • Lead display banner design for Cingular, Fuse TV, Virgin Mobile and Moviso.com. • Created an automated production tool with the in-house tech team to create a variety of animated graphics from a set number of sizes, cutting animated graphic production time in half & increasing the original graphic catalog and overall profitability. • Scheduling and delegation of artwork creation to meet evolving deadlines.

    Recommendations (2)
  • Graphic Designer

    Envision Group

    2002 – 2004

    • Designed and produced interactive advertising and e-mail campaigns, web templates, composite images and creative presentations for agency clients Neutrogena and Isuzu.

    Recommendations (2)
  • Graphic Designer

    Answerthink

    2000 – 2002

    • Designed and produced interactive advertising and e-mail campaigns, web templates, composite images and creative presentations for agency client Isuzu.

    Recommendations (1)
  • Graphic Designer

    Buddy Guys Legends

    November 1994 – October 1999(4 years 11 months)

    • Established in-house creative services department for all aspects of production, layout and design of musician/club’s bi-monthly newsletter and client advertising, increasing profit and reducing production time. • Designed, built and maintained web site to promote Buddy Guy and his venue. Site redesign increased web traffic and significantly increased in paraphernalia sales. • Design of all business collateral; letterhead, business cards, menus, signage, T-shirts, embroidery artwork, etcetera • Design and production of club’s weekly display ads for local newspapers, The Chicago Reader, NewCity.

    Recommendations (1)

Education

  • University of Illinois at Chicago

    B.F.A, Graphic Design

    1991 – 1995

  • University of Cincinnati

    Bachelor of Fine Arts (B.F.A.), Fine/Studio Arts, General

Languages

  • English

Projects

  • Fabletics LP

    April 2015

    New landing page – as always the challenge is to organize old information into new, current layouts and use space well and communicate product/brand assets intuitively.

    Team Members (1):
    • Carey Reisz

Skills & Expertise

  • Advertising
  • Branding
  • Layout
  • Brochures
  • Graphic Design
  • Banners
  • Website Development
  • Flash
  • Direct Mail
  • Creative Strategy
  • Illustrator
  • Creative Direction
  • Concept Design
  • Photography
  • Art Direction
  • Graphics
  • Logo Design
  • Branding & Identity
  • Facebook
  • Invitations
  • Corporate Identity
  • Corporate Branding
  • InDesign
  • Interaction Design
  • Photoshop
  • Image Editing
  • Concept Development
  • Icon Design
  • Dreamweaver
  • Adobe Creative Suite
  • Image Manipulation
  • Typography
  • Visual Communication
  • Social Media
  • Responsive Web Design
  • User Interface Design
  • Web Design
  • Brand Development
  • User Experience
  • Social Media Marketing
  • Copywriting
  • Email Marketing

Volunteer Experience & Causes

Causes Carey cares about:

  • Animal Welfare
  • Arts and Culture