Brian Salzman

  • Senior User Experience Designer at Journal Technologies
  • Tustin, California, United States
  • Internet

Previous positions

  • Senior User Experience Designer at IBM Corporation
  • User Experience Designer at IBM Corporation


Occidental College, Advanced Bachelor of Arts, English; Studio Art Minor

Public Profile



Expertise designing enterprise applications for industry-leading corporations. Senior UX Designer and collaborative problem solver specializing in user research, interaction design and usability testing. Adept at communicating complex concepts and design rationale to cross-functional and non-technical audiences. Expert team leader who effectively imparts current technology, methodologies, and trends to colleagues. Utilize key tools, including Sketch and InVision. Core competencies include: • Design Thinking • Goal prioritization • User interviews • Contextual inquiry • Competitive analysis • Usability inspections • Card sorting • Empathy mapping • As-is/to-be scenarios • Personas • Wireframes • Storyboards • Functional specifications • Usability testing • Low to high-fidelity prototypes


  • Senior User Experience Designer

    Journal Technologies

    May 2018 – Present(1 year 5 months)Greater Los Angeles Area

    Led redesign of corporate website. • Reviewed all product documentation, extracted key points and rewrote for the web. • Surveyed internal and external stakeholders, gaining valuable product knowledge. Followed up with focus groups and individual interviews. • Identified competitors and reviewed their sites in detail. Compared competitor’s products, identifying differences in terminology, feature gaps and opportunities to differentiate our products. • Created wireframes of key pages and created a clickable prototype. Wrote script for video introducing the company, its products and services.

  • Founder, Organizer

    Orange County User Experience

    2011 – PresentOrange County, California Area

    OCUX is the largest and most active networking group for UX professionals in Orange County.

  • Senior User Experience Designer

    IBM Corporation

    March 2012 – August 2016(4 years 5 months)Costa Mesa, CA

    Led design of analytic applications for energy and utility companies, including Asset Health and Risk, Predictive Maintenance, and Situational Awareness. Led design of Enterprise Marketing Management (EMM) applications, including Marketing Performance Optimization, Real-time Personalization, and the Unica platform. Led design of Xtify integration, allowing users to create and deliver simple and rich notifications to iOS and Android devices. • Initiated and led workgroup of senior designers to reimagine enterprise applications from a Mobile First perspective. Resulted in a new library of cross-platform designs. • Spearheaded user research and usability testing initiatives. Created testing materials and conducted usability tests. • Assessed pain points, set priorities, sized work effort, and set milestones as part of Agile teams. • Mentored 2 UX interns in all aspects of research, design, and usability testing of enterprise applications.

    Recommendations (2)
  • User Experience Designer

    IBM Corporation

    April 2008 – March 2012(3 years 11 months)Costa Mesa, CA

    Led design of web and desktop applications for installing, configuring, deploying, and administering IBM FileNet ECM and related products. Ensured compliance with internal standards for look and feel, accessibility, and globalization. • Collaborated with cross-functional teams in improving FileNet installation time 30%. Helped plan and deliver 29 multi-day tests involving 47 local and remote participants. Won “Hero” award for initiative, persistence, teamwork, and creativity. • Spearheaded user research and usability testing initiatives. Created testing materials and conducted lab-based and remote usability tests. • Assess pain points, set priorities, sized work effort, and set milestones as Agile team member.

    Recommendations (1)
  • Senior Interaction Designer


    October 2007 – April 2008(6 months)Irvine

    Collaborated with clients in designing consumer and enterprise applications. • Conducted extensive usability test for top-tier GPS client. Findings were utilized in successful launch of product. • Redesigned Argus Safety, an industry-leading drug safety and pharmacovigilance system. Drug companies use Argus Safety to comply with federal and international rules for managing and reporting adverse events associated with their respective drugs.

    Recommendations (1)
  • Senior Interaction Designer

    First American Financial Corporation

    November 2005 – September 2007(1 year 10 months)

    Led design of real estate and marketing applications. • Led design of RealQuest Investor web application, allowing investors to easily find listings and foreclosures using advanced criteria, including map-based input. Included registration, subscription, and CC purchase. • Led redesign of Vector Automated Valuation Model platform. Streamlined single and batch report creation processes, allowing for easier retrieval of finished reports. Designed Process Manager, incorporating graphical process modeler. • Led design of REiSource web application, allowing title companies to extend their brand via themed, presentation-ready property profiles. • Led design of ListSource web application, allowing users to create highly targeted homeowner and direct marketing lead lists. • As department mentor, coordinated UX workload and led push for greater usability and consistency across software portfolio.

    Recommendations (1)
  • Interaction Designer / Information Architect

    The Daily Journal Corporation

    January 1997 – November 2005(8 years 10 months)

    Designed web-based case management system for courts and subscriber site for legal professionals. • Designed platform for creating and managing business objects, allowing system-wide configuration. • Designed template-based collaboration space for exposing structured and unstructured data in business context. Templates were easily configured and infinitely extensible. • Designed eFiling application, allowing outside parties to easily file documents to system. Designed customizable task list that supported multi-step and ad-hoc tasks. Designed administrative tools for managing users, groups, roles, and permissions. • Collaborated with department managers in defining requirements and ensuring consistency between web and print publications. Designed all key UIs, including popular cross-selling component.


  • Occidental College

    Advanced Bachelor of Arts, English; Studio Art Minor

  • IBM Design Camp

    Award winning instruction in Design Thinking

    2015 – 2015

  • IBM Design Camp

    Award winning instruction in Design Thinking

    2016 – 2016

Skills & Expertise

  • Cross-functional Team Leadership
  • Information Architecture
  • Human Computer Interaction
  • Heuristic Evaluation
  • Wireframes
  • User Research
  • Wire Framing
  • User Scenarios
  • Storyboarding
  • User Experience Design
  • Visio
  • Task Analysis
  • User-centered Design
  • User Interface
  • Interaction Design
  • Usability Testing
  • Photoshop
  • Usability
  • Persona
  • Card Sorting
  • Experience Design
  • Usability Engineering
  • Wireframing
  • User Interface Design
  • Contextual Inquiry
  • User Experience
  • Information Design
  • Site Maps


  • Orange County User Experience Meetup


    2011 – Present

  • Southern California affiliate of the IBM Academy of Technology


    2001 – 2016