Ashlesha Kelkar

  • UX Designer – Consultant at CIT
  • Irvine, California, United States
  • Information Technology and Services

Previous positions

  • Lead UX Designer at Tata Consultancy Services – North America
  • Visual/UX designer at Tata Consultancy Services – North America


California State University, Fullerton, Graduate Certificate, User Experience and Customer-Centered Design



14 plus years of experience in the industry creating and managing the successful initiation, execution & delivery of web, graphic, multimedia and User Interface (UI) designing projects, custom e-learning process. • Experienced in various prototypes, UI / UX designs, creating design specification documents, Prototype creation, User research, Wire-frames creation, UI design guidelines, brand specification guidelines for desktop publication, mobile applications, whiteboard, blackboard LMS, IOS and android applications. • Experienced with visualizing content, designing layouts, infographics, buttons and icons as per customer requirements. • Managed large graphic teams and maintaining graphics library throughout organization and external project requirements. • Familiar with agile environment and waterfall development methodologies. • Experienced with SharePoint and CMS Systems. • Performed well with designing and applying methodologies for visual and multimedia presentations for internal and customer facing audiences. • Expanded insightful experience in project management activities including define project scope, planning, risk management, finalization of functional graphic specifications and quality management of the test cases for mobile and desktop application. • Communicated using collaboration tools such as WebEx, Go-to-Meeting. Experienced with LMS review, Jira testing process and quality review testing processes. • Experienced with user research survey, methodology, UX strategy and report creation • Experienced in interaction with team members such as UX Designers, Developers, User researchers, Product Managers, Scrum Masters, CMS architects, Content Specialist and SMEs. Specialties: * Business and Scope Analysis for e-learning strategies * UX Design, UI Design, Wire-framing and Prototyping * User Research * Style Guide Creation * Persona and Scenario development * Design Specification documents * Instructional Design


  • UX Designer – Consultant


    August 2019 – Present(2 months)Pasadena, CA

  • Lead UX Designer

    Tata Consultancy Services – North America

    October 2018 – June 2019(8 months)Irvine, CA

    Toyota Financial Services – Lead UX Designer

  • Visual/UX designer

    Tata Consultancy Services – North America

    December 2017 – September 2018(9 months)Bank of America, San Francisco Bay Area

    Bank of America

  • Freelance and Volunteer work – Visual Design

    Indepedent Consultant

    October 2015 – December 2017(2 years 2 months)Irvine, CA

    Toastmaster’s International – Instructional Designer – Oct 2016 to Dec 2016 Rancho Santa Margarita, CA Indecomm Global Services –Graphic Designer April 2017 to June 2017 Irvine Fine Art Center, Irvine, CA – Photo Studio Volunteer Canyon View Elementary School, Irvine, CA – Family Day Event 2016 -Poster and Banner Designing Marathi Culture and Tradition, Los Angeles, CA – Online Diwali Magazine 2015

  • Project Manager

    Indecomm Global Services

    June 2014 – September 2014(3 months)Pune Area, India

  • Independent Elearning Specialist, MFA Applied Art, Visual Design


    October 2013 – May 2014(7 months)Mumbai Area, India

  • Sr Graphic Consultant – Communication Design

    Tata Interactive Systems

    May 2012 – May 2013(1 year)Mumbai Area, India

  • Visual Design Manager

    Hurix Systems

    February 2011 – May 2012(1 year 3 months)Mumbai Area, India

    Recommendations (1)
  • Creative Lead

    Excelsoft Technologies PVT LTD

    October 2009 – February 2012(2 years 4 months)

    Recommendations (4)
  • Senior Visual Designer


    November 2002 – February 2009(6 years 3 months)Mumbai Area, India

    Recommendations (3)
  • Visual Designer

    Omega Interactive Technologies LTD

    June 1999 – June 2000(1 year)Mumbai Area, India

    Recommendations (2)
  • Assistant Photographer

    Anil Gandhi Clicks

    November 1996 – May 1999(2 years 6 months)Mumbai Area, India

    Worked as Assistant Photographer for Industrial photography, advertising photography for various advertising agencies – Mudra, Lintas, Everest, Ambience, RK Swamy BBDO.


  • California State University, Fullerton

    Graduate Certificate, User Experience and Customer-Centered Design

    2017 – 2017

  • Sir J J Institute of Applied Art Dr D N Road Mumbai 400 001 (Applied Art)

    Master of Fine Arts (MFA), Applied Art – Typography, Visual Art, Psychology, Marketing,

    2006 – 2008

    Presentation of thesis on “Devanagari Script and it’s application to Spiritual World”. Course Includes: Visual communication Cognitive psychology Consumer Behavior and Psychology Advertising Current medias and Technology Typography – It’s application to day to day life.

  • Sir J J Institute of Applied Art Dr D N Road Mumbai 400 001 (Applied Art)

    Bachelor of Fine Arts (BFA), Applied Art – Photography, Illustration, Visual Art, Advertising, Graphic and Animation

    1993 – 1998

    Colour Theory, 2-D design concepts, Visual Designing, Typography, Photography, Understanding layouts, Packaging design, Brand indentity, Campaign planning, Life drawings(Studio Experiments). Theory: History of Arts, Visual communication, Advertising art and ideas.

    Activities and Societies

    Photography Workshops and Proffessional working experience. Sketching

  • Indian Institute of Technology, Bombay

    Continuous learning and Application to Web Multimedia in Visual Communication

    2006 – 2006

    Continuous learning and Application to Web Multimedia in Visual Communication (IIT-Nov 2006)

  • Design Incubator

    Certificate course in User Centered Design, User Interface Designing

    2008 – 2008

    Course includes: -Usability Evaluation, User Interface Design Human Factors, Information architecture, Visual communication

    Activities and Societies

    User Interface Designing


  • English

    Full professional proficiency

  • Hindi

    Native or bilingual proficiency

  • Marathi

    Native or bilingual proficiency

Skills & Expertise

  • Business Analysis
  • Prototyping
  • Graphic Design
  • Team Management
  • Traditional Painting
  • HTML 5
  • Captivate
  • E-Learning
  • Vendor Management
  • Flash
  • WordPress Design
  • Illustrator
  • Mobile Applications
  • Sketch App
  • Content Development
  • Photography
  • Multimedia
  • Wire Framing
  • Storyboarding
  • Visio
  • Axure RP
  • After Effects
  • Camtasia
  • InDesign
  • User Interface
  • Interaction Design
  • Instructional Design
  • Flash Animation
  • Photoshop
  • Mobile Learning
  • inVision
  • Articulate Storyline
  • Visual Design
  • Adobe XD
  • Typography
  • Visual Communication
  • Microsoft PowerPoint
  • User Interface Design
  • User Experience


  • User Experience and Customer Centered Design

    California State University, Fullerton, License

    September 2017

Volunteer Experience & Causes

  • Visual Designer

    Marathi Culture and Festivals Los Angeles, CA

    November 2015Arts and Culture

    Visual Designing for online magazine…..

  • Visual Designer

    Canyon View Elementary School, Irvine, CA

    May 2016Children

    Banner and event hording designing for Family Day event…

  • Photo Studio Assistant

    Irvine Fine Art Center, Irvine CA

    July 2016 – Present(3 years 3 months)Arts and Culture

Causes Ashlesha cares about:

  • Arts and Culture
  • Education