April Mascardo

  • Graphic Designer with a Marketing Mind
  • Los Angeles, California, United States
  • Graphic Design

Previous positions

  • Sales Operations Coordinator at Tropitone Furniture Company
  • Marketing Coordinator and Graphic Designer at Tropitone Furniture Company

Education

California State University-Long Beach, Bachelor’s Degree, Art with emphasis in Visual Communications; Minor in Music

Public Profile

Background

Summary

Graphic Designer | 10+ years work experience https://www.behance.net/aprilaprildesign Graphic Designer for print and digital media with an interest in Online Marketing and Social Media Marketing. Specialization in creating content for Instagram and Instagram Stories. With over 7 years of inhouse design experience and as a freelance graphic designer, I have conceptualized and executed designs for print and web for a wide range of industries. Exceptionally detail oriented and capable of project managing multiple projects to aggressive deadlines. An “all-around”​ creative, with not only a passion for the visual, but also for music, dance, and performance. Seeks out inspiration through new experiences and travel. Always seeking to learn and sharpen my business and marketing skills, especially through podcasts and audiobooks. Some of current favorites on my playlist: – “The One Thing” by Gary Keller and Jay Papasan – The One Thing Podcast – Lead to Win Podcast by Michael Hyatt – “Dare to Lead” by Brene Brown – How I Built This with Guy Raz – Smart Passive Income Podcast with Patt Flynn – The Chalene Show Podcast – Build Your Tribe Podcast with Chalene Johnson – Social Media Marketing Podcast with Michael Stelzner – Biggerpockets Podcast – “Lean Startup” by Eric Ries Graphic Designer, Freelance Graphic Designer, Production Artist, Marketing, Instagram, Instagram Stories, Layouts, Templates, Event Branding, Brochures, Emails, Event Signage, Business Cards, Logos, Print Ads, Responsive Web Design, Corporate Design, Customer Service, Social Media Marketing, Social Media, Instagram, Digital Marketing, Digital Design

Experience

  • Marketing Coordinator and Graphic Designer

    Verono LLC

    October 2018 – Present(1 year)Greater Los Angeles Area

    – Function as a marketing coordinator, event coordinator, and graphic designer for a real estate development company producing single family homes and multi-family homes. – Coordinating events such as open houses, ground breaking events, investor parties, etc. – Coordinate and collaborate with PR agency to implement marketing strategies and campaigns, creating content for social media accounts, and provide assets – Applying Verono Homes branding style guide in all marketing collateral (printed and digital). – Designed logo, branding and style guide for Outline at NoHo – Design and layout marketing collateral (brochures, flyers, on-site signage, etc.) – Creating content, designing, and building layouts for email campaigns in Mailchimp – Create and manage content, design and build websites and webpages for verono.com and its properties

  • Freelance Graphic Designer

    Freelance Graphic Designer

    August 2014 – Present(5 years 2 months)Los Angeles / Orange County

    Projects for various clients include: social media account management and content creation, creating content for Instagram Stories, event branding for concerts, designing and creating templates for dental marketing collateral, business cards and marketing collateral for an IT company, and producing subsequent print ads for women’s sports equipment campaign.

  • Sales Operations Coordinator

    Tropitone Furniture Company

    June 2018 – September 2018(3 months)Orange County, California Area

    – Coordinate logistics, style and stage products for the Tropitone exhibitor booths for national trade shows such as HD Expo (Hospitality Design), World Conference of Club Management and Club Business Expo (Club Managers Association of America), and Apartmentalize (National Apartment Association). – Coordinate logistics, style and stage products for the Tropitone Showroom at Merchandise Mart in Chicago. – Direct, style, and coordinate photoshoots of product in studio and on location. – Manage the production of the Tropitone Product Catalogs. – Produce sales aids and distribute to sales reps

  • Marketing Coordinator and Graphic Designer

    Tropitone Furniture Company

    March 2017 – June 2018(1 year 3 months)Orange County, California Area

    – Contributed in marketing efforts for the Tropitone Furniture brand. – Designed and produced artwork for marketing collateral, sales samples, ads and websites. – Art direct and assisted in photoshoots of product in studio and on location. – Retouch and clipped photos from photoshoots and produced them to appropriate formats for use in the retail catalogs, print, ads and website. – Create webpages for product for the Tropitone websites in stage and live environments. – Manage and maintained digital asset library of Tropitone products. – Helped fulfill image requests and sample requests orders for sales representatives and public. – Created content for Tropitone’s Instagram account.

  • Marketing Coordinator and Graphic Designer

    Brown Jordan

    March 2017 – June 2018(1 year 3 months)Orange County, California Area

    – Contributed in marketing efforts for the Brown Jordan brands. – Designed and produced artwork for marketing collateral, sales samples, ads and websites. – Art direct and assisted in photoshoots of product in studio and on location. – Retouch and clipped photos from photoshoots and produced them to appropriate formats for use in the retail catalogs, print, ads and website. – Create webpages for product for the Brown Jordan websites in stage and live environments. – Manage and maintained digital asset library of Brown Jordan products. – Helped fulfill image requests and sample requests orders for sales representatives and public.

  • Social Media Specialist

    Postmodern Jukebox

    October 2016 – May 2017(7 months)Greater Los Angeles Area

    – Create content, curate content, and schedule posts for Postmodern Jukebox social media accounts (Instagram, Facebook, and Twitter) – Specializing in creating and curating content in Instagram Stories to promote weekly music video releases.

  • Social Media Specialist, Instagram

    EnGenius Technologies

    August 2016 – October 2016(2 months)Costa Mesa, California

    Create content and curate the EnGenius Instagram account.

  • Graphic Designer

    EnGenius Technologies

    May 2016 – October 2016(5 months)Costa Mesa, California

    – Designing printed marketing collateral such as: brochures, data sheets, and vinyl banners. – Designing digital banner ads for website and coordinating social media platforms. – Retouching and enhancing product photography.

  • Senior Graphic Designer

    Liferay, Inc.

    May 2010 – August 2014(4 years 3 months)Diamond Bar, California

    As part of the in-house design team, I conceptualized and designed print and digital materials for Liferay’s marketing and internal needs for all offices in North America, Europe, Asia, and South America. Worked heavily on event branding for annual tech conferences, and applying branding to items such as: – Responsive event websites – Ads for print, web and social media – Email campaigns – On-site signage – Stage design – Presentation slide templates – Giveaways/promo items – Programs, brochures, and badges – Prepping shot lists for photographers

  • Junior Graphic Designer

    Red Hat Society

    January 2008 – April 2010(2 years 3 months)Fullerton, California

    Under the direction of the art director, I conceptualized and designed printed marketing collateral, corporate identity, event branding for conferences, signage, promotional items, email blasts and websites. Produced photoshoots.

  • Graphic Artist

    49er Shops Inc (CSULB Bookstore)

    July 2006 – December 2007(1 year 5 months)Long Beach, California

    As part of an in-house design team, I designed posters, banners, flyers, postcards, brochures, multi-page layouts, print ads and web pages for the campus bookstore and dining services at Cal State Long Beach. Photographed products and retouched photos for advertisements.

Education

  • California State University-Long Beach

    Bachelor’s Degree, Art with emphasis in Visual Communications; Minor in Music

    2001 – 2007

    Activities and Societies

    Pilipino American Coalition

  • Skillcrush

    Skillcrush 100: UX & Web Design

    2016

    Learned the basic principles of designing for the web, including how to create user personas, typography and visual hierarchy. Included: – wireframes – sitemaps – UI/UX

  • Skillcrush

    Skillcrush 101: HTML & CSS

    2016

    Learned how to structure, design and launch a website in class. Included: – HTML – CSS – FTP – Domains – Hosting

Languages

  • Tagalog

    Limited working proficiency

  • Spanish

    Limited working proficiency

Skills & Expertise

  • Graphic Design
  • Illustrator
  • Dance
  • Illustration
  • Singing
  • Graphics
  • Adobe Illustrator
  • Logo Design
  • Piano Playing
  • Spanish
  • InDesign
  • Art
  • Photoshop
  • Adobe Creative Suite
  • Tagalog
  • Organization Skills
  • Web Design
  • Adobe Photoshop

Certifications

  • Freelancing Fundamentals

    lynda.com, License 5F23F9

    July 2015

  • Insights on Graphic Design

    lynda.com, License 6AF9CF

    July 2015

  • Before and After: Graphic Design Techniques

    lynda.com, License D478B9

    July 2015

  • Running a Design Business: Freelancing

    lynda.com, License 55434A

    July 2015

  • Setting Up Your Small Business as a Legal Entity

    lynda.com, License 558A7E

    July 2015

Courses

Independent Coursework

  • Marketing Impact Academy

Organizations

  • Kayaman Ng Lahi Philippine Folk Arts

    Dancer / Performer

    June 2018 – Present

    ​​​​​​​​​​​​Kayamanan Ng Lahi Philippine Folk Arts is a critically acclaimed non-profit organization based in Los Angeles, California. Kayamanan is committed to presenting, promoting and preserving the richness and diversity of Philippine culture through dance and music, to educate, entertain and enrich.