Antonio D.

  • UX Designer Accelerating Growth Amazon Web Services (AWS)
  • San Diego, California, United States
  • Design

Previous positions

  • Lead UX/UI Growth Designer at LogMeIn
  • Senior UX/UI Designer at OfficeMax

Education

The Illinois Institute of Art-Schaumburg, Bachelor of Fine Arts, Web Design & Interactive Media

Public Profile

Background

Summary

I am a passionate design leader with over 10 years of experience improving complex interaction flows, optimizing user experience strategies, streamlining design processes, and accelerating growth across a broad range of ecommerce, marketing, and software as a service industries. I have the proven ability to combine creative leadership, integrity, dedication, and empathy to create impactful customer experiences that solves user challenges, user needs, and business objectives at its core. View My Portfolio www.antonio-deleon.com Collaborated With Amazon Web Services (AWS), Citrix, LogMeIn, Express Fashion, Sony, Denon, Progressive Insurance, Samsung, OfficeMax, Home Shopping Network, New York & Company, Office Depot, Lutron, Allscripts, Panasonic and more. Joyful For Spending time with my family, deep dish pizza, and having fun with my two kitties. Fun Stuff I love to produce electronic dance music, enjoy adventurous meals, and to practice fitness training. Hear My Music www.tonylion.com

Experience

  • Senior UX Designer

    Amazon Web Services (AWS)

    January 2019 – Present(9 months)Greater San Diego Area

    Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 165 fully featured services from data centers globally. Millions of customers —including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. • Built strong relationships with team members and delivered user-centered design solutions for a brand-new product which contained large and complex features for Amazon Web Services Marketing platform. • Created the vision by understanding customers and their needs, articulated design decisions and conceptual ideas, built user personas, interaction flows, wireframes, visual design concepts, and interactive prototypes. • Solved problems, defined technical constraints and limitations, discovered opportunities for improvements, and evaluated requirements into project stories by collaborating closely with Product Managers and Engineers. • Facilitated usability testing activities with customers to obtain quantitative and qualitative data to improve the user experience, interaction flows, visual design, and product features. • Inspired and influenced team members by collaborating closely with cross functional peers, key partners, and stakeholders by initializing discovery meetings, white-boarding sessions, and design thinking activities to gain insight into project goals and features.

  • Principal Designer

    AD Creative

    March 2006 – Present(13 years 7 months)Santa Barbara, CA | Chicago, IL

    AD Creative is a full-service digital agency that provides user experience strategies, interactive web design solutions, and seamless digital marketing experiences for small to large startups, agencies, and Fortune 500 Companies. • Implemented information architecture formulas, led user experience phases, and directed the creative vision for an extensive range of business and consumer websites. • Met with multiple clients and new prospects every week, led project discovery sessions, presented project proposals, and pitched creative strategies which attracted new business opportunities. • Managed the entire creative planning, implementation process, and provided professional guidance to project team members. • Storyboarded competitive research and analysis, customer journey flows, interaction flows, and created wireframes, interactive prototypes, and visual designs for usability testing sessions. • Designed omni-channel experiences that solved user challenges, user needs, and reached client’s goals in a fast paced team environment. • Attracted and retained creative talent, allocated tasks to team members, and provided inspiration to ensure that the project scope met client’s needs and expectations.

    Recommendations (2)
  • Lead UX/UI Growth Designer

    LogMeIn

    July 2015 – December 2018(3 years 5 months)Santa Barbara, CA

    LogMeIn, Inc. and Citrix Systems, Inc. have entered into a merger agreement for LogMeIn to combine with Citrix’s GoTo business. LogMeIn, Inc. simplifies how people connect with each other and the world around them to drive meaningful interactions, deepen relationships, and create better outcomes for individuals and businesses. With millions of users worldwide, our cloud-based solutions make it possible for people and companies to connect and engage with their workplace, colleagues, customers and products anywhere, anytime.  • Worked closely with Product Managers and Engineers across different business units and experimented rapidly on growth strategies, A/B testing, design thinking, and conducted various usability testing activities to gain quantitative and qualitative data for improvements. • Transformed complex interaction flows, enhanced user experiences, and increased online conversion for multiple B2B and B2C product ecommerce websites such as, GoToMeeting, GoToWebinar, LogMeIn Pro, LogMeIn Central, GoToMyPC, and LastPass. • Produced revenue growth every quarter by improving the user experience across home pages, feature pages, plans and pricing, free trial sign-up flows, purchase flows, welcome pages (on-boarding experiences), and ecommerce billing portal. • Led user experience strategies, design thinking activities, and user-centered design solutions with Stakeholders, Executives within Marketing, Data Analytics, Product, Engineering, Design, and Customer Care. • Provided creative leadership, art direction, and guidance to Engineering, Design, and Product Management teams by facilitating design critiques, providing constructive feedback, and sharing resources openly. • Improved team productivity, efficiency, and saved time by working closely with Engineering Leads to build design patterns, components, and style guides that worked across multiple websites, languages, and devices.

    Recommendations (1)
  • Senior UX/UI Designer

    OfficeMax

    February 2014 – June 2015(1 year 4 months)Naperville, IL

    Formed by the merger of Office Depot and OfficeMax, Office Depot, Inc. is a leading global provider of products, services, and solutions for every workplace – whether your workplace is an office, home, school, or car. Office Depot, Inc. is a resource and a catalyst to help customers work better. We are a single source for everything customers need to be more productive, including the latest technology, core office supplies, print and document services, business services, facilities products, furniture, and school essentials. • Implemented various user experience techniques and enhanced ecommerce interaction flows which increased sales growth and the online purchasing process. • Generated engaging ecommerce experiences for websites, emails, display advertisements, social media, and landing pages that aligned with seasonal campaign strategies. • Created user personas, led customer journey mapping exercises, and drove user experience enhancements which helped increase online conversion in a rapid paced agile environment. • Improved SEO traffic by designing responsive user interface components, pattern libraries, and style guides that were used across all ecommerce websites globally. • Enhanced team collaboration and productivity by working with multiple cross-functional teams and introduced new user-centered design principles. • Designed and presented concepts, wireframes, interactive prototypes, interaction flows, and usability testing learnings to Product Managers, Stakeholders, and Executives.

    Recommendations (1)
  • Interactive Art Director

    Baseline21

    October 2012 – February 2014(1 year 4 months)Arlington Heights, IL

    Baseline21 is a digital marketing agency based in Arlington Heights, IL. We do everything from web design and content strategy to social media and white hat SEO. Structured to be agile, we’re able to take on single projects or an entire campaign and handle either with ease. We plan carefully, execute flawlessly, and produce dazzlingly. • Led the design vision, user experience strategies, and identified opportunities to improve customer experiences that aligned with client’s goals. • Spearheaded discovery sessions and assisted in insight gathering, defining project requirements, and prioritized project development from initiation to closure. • Exceeded client’s expectations and business goals by launching multiple web design experiences which amplified and improved brand awareness. • Built strong relationships with multiple clients and captured new business opportunities by pitching proposals and design concepts. • Managed, mentored, and trained UX Designers, Web Designers, and Web Developers by developing new processes, integrated best practices, and provided creative leadership. • Solved user challenges and needs by justifying design decisions based on usability testing results, web analytics data, and customer feedback.

    Recommendations (1)
  • Senior Interactive Designer

    Inte Q

    June 2011 – September 2012(1 year 3 months)Itasca, IL

    Teleformix has merged with Inte Q and is a leading developer of customized loyalty and affinity solutions. We work with companies of all sizes to build fully-branded programs that incorporate tangible benefits, services and rewards. Our focus is on enhancing brand loyalty through engagement and providing a positive customer experience throughout their life cycle. We use multiple communication and marketing channels to influence customer behavior and enhance the customer-brand affinity relationship. • Designed custom loyalty program websites, emails, display advertisements, and landing pages for brands such as Express Fashion, Home Shopping Network, Progressive Insurance, and more. • Presented user experience strategies, competitive research and analysis, interaction flows, and usability testing results to Executives, Stakeholders, and team members. • Led cross-functional brainstorms, whiteboard sessions, and concept design discussions for new loyalty benefits, features, and merchandise for websites, emails, and landing pages. • Translated strategy briefs, business objectives, and incorporated custom loyalty benefits that were driven by user needs, usability testing findings, and A/B testing results. • Led design reviews, provided design specifications, and created interaction flows from project discovery to launch by working closely with multiple teams within the organization. • Supported UX Designers, Software Engineers, and Project Managers by eliminating errors, setting design guidelines, and provided quality assurance to ensure seamless user experiences.

    Recommendations (2)
  • Senior Visual Designer

    Aprimo

    June 2010 – June 2011(1 year)Chicago, IL

    Revenew® has merged with Aprimo and is the leading through-channel marketing automation (TCMA) platform that brings control, transparency and a holistic view to channel marketing. Revenew is best known for bringing automation to the distributed marketing channel, enabling enterprise brands to market to, through and for their channel partners at scale with unmatched levels of control and visibility. The company’s SaaS platform combines content, campaign, funds and lead management with advanced analytics and dashboards to monitor channel marketing performance. • Created business-to-business and business-to-customer marketing campaigns for brands such as Sony, Motorola, Lutron, Samsung, Denon, and more. • Ensured consistent brand identity systems were used across landing pages, emails, and direct mail marketing campaigns. • Provided strong organization skills, attention to details, and presented all campaign elements effectively to key Stakeholders and Executives. • Communicated with Executive branch by outlining details and negotiated visual design experiences, which met campaign strategies. • Managed multiple campaigns, understood business requirements, and effectively explained how design solutions aligned with strategies under strict budgets and tight deadlines. • Supported cross-functional teams by establishing new design processes, creative direction, design guidelines, and addressed strategic objectives, which met business requirements.

    Recommendations (2)
  • Visual Designer

    GTHaus

    February 2009 – May 2010(1 year 3 months)Bensenville, IL

    GTHaus is a global distributor of Meisterschaft, Floßmann, and Arden in North America (USA, Canada), South America, Asia, Australia, Middle Eastern countries and some European countries. At GTHaus we set out with one simple goal: To create the world’s most advanced performance exhaust systems available for premium automobiles. • Upheld a high level of proficiency, design enhancements, and artistry for multiple ecommerce websites by leading the creative vision that aligned with business goals. • Designed display advertisements, interactive videos, and animated photo galleries for websites and landing pages. • Directed photo shoots for trade show events, new products, and photographs used across websites experiences. • Applied photo retouching, manipulation, and color correction for digital elements used for marketing collateral, websites, and presentations to vendors. • Designed product packaging, sell sheets, and product catalogs that incorporated beautiful grid systems, typography, and hierarchy of information. • Created a wide range of digital and print campaigns, style guides, motion graphics, and maintained files across servers for team members to easily access.

    Recommendations (1)

Education

  • The Illinois Institute of Art-Schaumburg

    Bachelor of Fine Arts, Web Design & Interactive Media

Languages

  • English

Skills & Expertise

  • Advertising
  • Online Conversion
  • Product Design
  • Digital Strategy
  • A/B Testing
  • SEO
  • Leadership
  • Graphic Design
  • Cascading Style Sheets (CSS)
  • Design Systems
  • Adobe InDesign
  • Information Architecture
  • Sketch
  • Creative Direction
  • Project Management
  • Competitive Analysis
  • Art Direction
  • Adobe Illustrator
  • Logo Design
  • User Research
  • E-commerce
  • Branding & Identity
  • Design Thinking
  • Rapid Prototyping
  • Strategy
  • User Experience Design
  • Digital Marketing
  • Marketing
  • Management
  • Interaction Design
  • Usability Testing
  • Teamwork
  • Customer Experience
  • inVision
  • Adobe Creative Suite
  • Visual Design
  • WordPress
  • Experience Design
  • User-Centric Design
  • User Flows
  • User-Centered Design
  • HTML
  • Wireframing
  • Social Media
  • Responsive Web Design
  • User Interface Design
  • Web Design
  • Design Patterns
  • User Experience
  • Adobe Photoshop

Certifications

  • Sitecore® Web Experience Management

    Sitecore, License

    August 2017