Anna Tolner

  • Senior Graphic Designer at GetWellNetwork
  • San Diego, California, United States
  • Graphic Design

Previous positions

  • Graphic Designer at GetWellNetwork
  • Marketing Coordinator / Graphic Designer at Truist, Inc.

Education

Elon University, B.A., Journalism, Art

Public Profile

Background

Experience

  • Senior Graphic Designer

    GetWellNetwork

    March 2016 – Present(3 years 7 months)Bethesda, Maryland

    • Serves as right-hand to Creative Director in all marketing and branding initiatives • Provides on-going creative and design support across all corporate platforms including (but not limited to): print, web, email marketing, conferences/events, branded giveaways and apparel, social media, executive-level presentations, internal and client-facing materials • Develops, refines, and maintains the GetWellNetwork brand through clear and cohesive design across all corporate platforms; Ensures all brand standards are being met • Conceptualizes new approaches to drive client engagement and loyalty • Responsible for defining the visual theme for annual users conference (600+ attendees)—a conference that plays a crucial role in client engagement and retention. This includes: conference branding, website, mobile app, email promotions, booth design, location-wide signage, keynote presentations, branded giveaways, name badges, and other printed materials • Collaborates with product and UX design teams as needed to ensure brand and marketing assets align with product offerings, including public-facing platforms (such as app storefronts) • Serves as point of contact for outside print and web vendors; oversees full production process • Delegates and manages the work of freelance and intern designers ROLE MILESTONES: • Led full product suite rebrand, helping GetWellNetwork reach its brand maturity goals within the market • Served as creative lead on the 2017 and 2019 corporate website relaunch initiatives, contributing to the increase in organic website traffic • Rebranded client-facing emails within Pardot, contributing to the increase in click-through rates within six months • Conceptualized, branded, and executed the rewards aspect of 2018 users conference gamification in the form of “The Purple Pop-up Shop;” driving attendee engagement throughout the conference, and inquired by other companies on location

    Recommendations (3)
  • Graphic Designer

    GetWellNetwork

    September 2013 – March 2016(2 years 6 months)Bethesda, Maryland

  • Marketing Coordinator / Graphic Designer

    Truist, Inc.

    July 2012 – May 2013(10 months)Washington D.C. Metro Area

    • Designed and produced all sales collateral and company trade show materials, from concept inception to prepress preparation • Managed the written and visual content on company’s WordPress site • Designed assets for company’s website and intranet • Served as admin for company’s HubSpot account • Helped lead social media efforts (Facebook, LinkedIn, Twitter, Pinterest) • Wrote and copy edited press releases, blog posts, and email communications • Served as point of contact for hired PR firm and SEO company

    Recommendations (2)
  • Lead Graphic Designer / Marketing Coordinator

    Avery-Hess, Realtors

    January 2011 – April 2012(1 year 3 months)Tyson’s Corner, Virginia

    • Designed award-winning corporate and agent marketing materials • Rejuvenated the company’s corporate look with fresh design and new ideas • Navigated individual agent branding, including the creation of personal logos • Coordinated print production in preparing all materials for prepress • Served as point of contact for all outside print vendors • Contributed to other marketing efforts, including trade shows and social media

    Recommendations (1)
  • Freelance Photographer

    Delaware Coast Press

    September 2010 – January 2011(4 months)Bethany Beach area, Delaware

    • Shot and edited stories on community’s people, places, and events; wrote captions

  • Graphic Designer

    South Moon Under

    February 2010 – October 2010(8 months)Berlin, Maryland

    • Designed all company advertisements, event and promotional materials, in-store signage, quarterly catalogs, gift cards and other in-house company materials • Coordinated print production in preparing all materials for prepress • Served as point of contact for all outside print vendors • Helped maintain visuals and navigation of the Ecommerce website and company’s intranet • Conducted edits and touch-ups on product shots

  • Media Assistant

    Queensland Rugby League

    February 2009 – September 2009(7 months)Brisbane, Australia

    • Designed promotional materials for League events and corporate functions • Played key role in the development of the QRL promotional campaign featured throughout the Brisbane City Public Transportation System (TransLink) • Updated website, wrote articles, collected weekly game stats

  • Media Assistant

    Queensland Rugby Union

    November 2008 – December 2008(1 month)Brisbane, Australia

    • Helped compile preseason media for The Reds team • Shot and edited photos; wrote press releases

  • Photojournalist

    Capital-Gazette

    May 2007 – July 2007(2 months)Annapolis, Maryland

    • Served as one of the staff photographers, shooting and editing assignments; wrote captions

Education

  • Elon University

    B.A., Journalism, Art

    2004 – 2008

    Activities and Societies

    Photo Editor for The Pendulum newspaper, Lambda Pi Eta Communications Honors Society, Sigma Sigma Sigma sorority, Captain of Elon Women’s Rugby

Skills & Expertise

  • Advertising
  • Press Releases
  • Layout
  • Graphic Design
  • CSS
  • Brand Management
  • Illustrator
  • Project Management
  • HubSpot
  • Photography
  • Art Direction
  • Pardot
  • Infographics
  • Microsoft Office
  • PowerPoint
  • Adobe Acrobat
  • InDesign
  • Editing
  • Photoshop
  • Photojournalism
  • Copy Editing
  • Adobe Creative Suite
  • Unbounce
  • WordPress
  • Typography
  • Product Marketing
  • HTML
  • Social Media
  • Microsoft Word
  • Email Marketing