Andrew Frazier

  • UX Experience Designer
  • Los Angeles, California, United States
  • Design

Previous positions

  • User Experience Researcher at Bank of America
  • UX Product Lead at Macy’s


Morehouse College, BS, Marketing

Public Profile



A User Experience executive with a demonstrated history of working in technology, retail, and the financial services industry. Strong design professional skilled in Marketing Innovation, Strategy, Advertising, User Experience & Sales. MY VALUE I’m a creative, big-picture thinker obsessed with crafting the details. I’m personable and an energetic collaborator, motivated to inspire. I’m ambitious, delivery-focused, diplomatic and adaptable to the task. I have a deep sense of empathy, which fuels my passion to craft honest, inclusive meaningful experiences for people. I’m strong at communicating design intent–verbally and visually. I embrace experimentation and Im not afraid to be wrong. EXECUTIVE SUMMARY A hands-on Marketing Leader possessing business acumen, analytical thinking, technical skills, teamwork, creative flair, and an observational spirit. Strategic – Planning, administration, facilitation, creativity, problem analysis, decision making Business – Monitoring, product knowledge, multi-tasking, analytical, quantitative, organizational, detail-oriented, time management Creativity and Innovation – Creative, Business savvy, originality, intuition Leadership and Personal – Motivating others, communication, objectivity, integrity, dependability, initiative, flexibility, sensitivity, impact, tenacity, autonomy, collaboration LEADERSHIP HIGHLIGHTS Co-led the business process optimization, requirements, data acquisition and change management to deploy the big data enabled personalized automated campaign tool that supported the generation of $100M in advertising promo sales in 2017. Facilitated Innovation workshops with trade partners that generated new purchase experience concepts for retail sales floors. Conceived, designed and executed an internal crowd sourcing platform and piloted a first idea generation challenge across Wrigley North America including design of web based application, metrics and rewards, internal PR and marketing campaign.


  • User Experience Designer

    Georgia Production Partnership (GPP)

    January 2016 – Present(3 years 9 months)Greater Los Angeles Area

  • User Experience Researcher

    Bank of America

    May 2015 – July 2016(1 year 2 months)Greater Atlanta Area

    Led user-centered design research, usability testing, and communicating ideas to the design team to ensure frictionless experiences, compliance, and accessibility for end-users across applications and web interfaces used to solve critical customer challenges.

  • UX Product Lead


    May 2013 – December 2014(1 year 7 months)Greater New York City Area

    Lead the development, implementation, and evaluation of projects, programs, and/or business initiatives Provided requirements analysis, performance measurement, and quality assurance for an in-house advertising program consisting of print and media collateral pieces for advertising campaigns and digital engineering.

  • Executive Assistant to General Manager

    BMW of North America, LLC

    August 2012 – May 2013(9 months)Greater Atlanta Area


  • Morehouse College

    BS, Marketing

    2009 – 2013

  • Institute of Project Management

    Project Management Professional (PMP)


  • English

  • French

    Limited working proficiency

Skills & Expertise

  • Event Planning
  • Advertising
  • Training
  • Leadership
  • Sales
  • Strategic Planning
  • Time Management
  • Business Innovation
  • Business Transformation
  • Project Management
  • Event Management
  • Team Leadership
  • Public Relations
  • Microsoft Excel
  • Public Speaking
  • Strategy
  • Microsoft Office
  • Facebook
  • Community Outreach
  • Fundraising
  • Digital Marketing
  • Customer Service
  • PowerPoint
  • Innovation Management
  • Research
  • Marketing
  • Retail
  • Management
  • Teamwork
  • Inventory Management
  • Marketing Strategy
  • Team Building
  • Marketing Communications
  • Social Media
  • Microsoft Word
  • Product Innovation
  • Brand Development
  • Adobe Photoshop
  • Social Media Marketing
  • Social Networking


  • Google Adwords

    Google, License
  • Project Management Professional

    Project Management Institute, License

    July 2012

Honors & Awards

  • Marketing Sales Achievement


    April 2014

Volunteer Experience & Causes

  • Fundraising Volunteer

    Habitat for Humanity International

    January 2013 – Present(6 years 9 months)Poverty Alleviation

  • Student Mentor

    Morehouse College National Alumni Association

    August 2013 – Present(6 years 2 months)Education