Andres Fabian

  • Creative is no longer Digital – is simply creative.
  • Irvine, California, United States
  • Online Media

Previous positions

  • User Experience Designer at INNOCEAN USA
  • Digital Creative Director at News Corp Australia

Education

Luma institute, Certificate, Human Centered Computer Design

Public Profile

Background

Summary

I love my job; some may say that I’m obsessed, I’d like to think that I’m a “passionate” ideas man with a keen eye for detail and a slight obsession for creating incredible marketing experiences. Fact is I love creating advertising. I love consuming advertising. Moreover, I love helping others get obsessed with advertising. I’m a Dominican guy who has been living in Australia since 2003 (Andres) and is now living here, in Irvine, Ca – full of energy and excitement about solving the next challenge. After working for some of the world’s top multimedia companies, advertising agencies, and design studios. My goal continues to be to create lean, fresh, innovative digital ideas, and products that can not only capture the consumer’s imagination but also deliver results. SPECIALTIES: • Creative direction • Creative development & strategy • Integrated Mobile/Social/Web/Video campaign thinking • Traditional TVC/Print/Radio ideas integrating with digital campaigns • TVC/Video/Film scripting and screenwriting • TV/Film production & film directing • Interactive video • Copywriting • UX for web, mobile & tablet • Oversee creative projects, copywriting art direction & design • Agency management & team leadership Industries include: automotive, telecommunication, entertainment, publishing, tech, financial services, alcoholic beverages, travel/tourism, healthcare Clients included: Hyundai Motor America, Samsung, Heineken, Canon, Brahma, Amstel, News Corp, Qantas.

Experience

  • Lead Interaction Designer

    Kelley Blue Book

    May 2018 – Present(1 year 5 months)Greater Los Angeles Area

  • User Experience Designer

    INNOCEAN USA

    July 2016 – July 2018(2 years)Huntington Beach, California

    ** Winner of 2018 – American Advertising Awards – Best of Show. The maker of all things Digital – Worked as one of the lead UX Designers on Top Tier projects for Hyundai Motor America including: – UX/ia for 2018 Hyundai Kona – – UX/ia for BlueLink® – Ux/Ia for Hyundaiusa.com – Cx/Ux/Ia NFL – 2017 Put Your Profile on the Line – Cx/Ux/Ia NFL – Super Bowl 2017 Operation Better** – Hyundai IONIQ Launch – Hyundai 2018 Sonata Launch – Hyundai 2018 Elantra GT Launch – Hyundai 2019 Santa Fe Launch – Hyundai 2019 Veloster Launch – Hyundai 2019 Kona + Kona EV Launch

    Recommendations (1)
  • Digital Creative Director

    News Corp Australia

    May 2014 – June 2016(2 years 1 month)Sydney, Australia

    PreMedia is News Corp’s own Internal Advertising Agency. Providing a full range of Creative Services to both Direct clients as well as Media Agencies alike. Working as part of the management team within the Creative Services Department. My role here is to be Head of Digital, and lead for all major Campaigns, Activations and Pitches. Responsible for creating pitch responses and cross-platform advertising concepts, partnered closely with the wider creative team, strategists, sales and other stakeholders ensuring all concepts and design work is in-line with the client brief and commercial business capabilities. The work spans across a variety of News Corp Australia brands including news.com.au and metro masthead titles (Herald Sun, The Daily Telegraph, Courier Mail). Collaborating closely with sales and stakeholders to create the best advertising solutions for the business across a range of innovative multi-screen ad units. What i love about my job is that is a full on hands-on design and art direction role that keeps me busy working across a range of national clients as well as cross-platform trade marketing projects for News Corp Australia. Considered amongst my peers as the local digital expert with a curious mind. The team here at PreMedia all share a desire to collaborate, innovate and win. Concept Development Creative Direction Creative Management UX/UI Design Cascading Styling Sheets (Css) Wireframing HTML5 CSS User Experience Design Visual Design User Interface Design Javascript Flash WordPress 3D Design Design Software: Photoshop CC Illustrator CC Edge Animate CC InDesign CC After Effects – TrapCode Particular Maxon Cinema 4D Prototyping tools: Adobe Experience Design CC Sketch Axure Invision

    Recommendations (2)
  • Snr Digital Art Director / UI Designer

    Southern Cross Austereo

    2010 – May 2014Sydney, Australia

    Charged with developing all types of Creative, and Digitally Integrated Media Responses throughout the entire Southern Cross Austereo Radio Network and its multiple Television and Digital Media partners. Charged with overall UI/UX Design for various Digital Products, Promotional Creative Campaigns, Network Advertising Clients Campaigns, Internal Marketing & Collateral Design, Mobile Apps for both IPhone and Android. PHP, OOYALA, LiveFyre, CMS, HTML5, CSS, Balsamiq

    Recommendations (1)
  • Freelance Snr Graphic Designer

    Starlight Children’s Foundation Australia

    January 2011 – March 2011(2 months)Sydney Area, Australia

    Working as part of the in-house Marketing department. My job consisted in the ideation and execution of the look and feel of their various fundraising events. Such as, the Five Chefs Dinner Gala, Starlight Day 2011, Starlight Adventure Challenge, starlight movie night and more. During my time there i also was charged with managing and mentoring junior designers and finished artists.

  • Art Director / Graphic Designer

    Banjo Advertising

    2009 – 2010Sydney, Australia

    As an Art Director I my job consisted in the ideation of several concepts for their multiple clients. Such as: 1300flowers, Surf Life Saving, Zodiac Pool Pumps, and as a personal highlight, I’ve helped the team in winning their largest account to date, AMP. As a Graphic Designer/Finished Artist I was charged with the concept development and the production of various point of purchase projects for Miranda Kerr’s skincare range KORA as well as in the creation of engaging POS for Zodiac Pool pumps.

  • Graphic Designer / Art Director

    Leo Burnett Group

    2008 – 2009Sydney, Australia

    As an Art Director I had the chance to work on various blue chip accounts such as Samsung Mobiles, Samsung electronics and Samsung White Goods as well as Tourism Tasmania *Winner of the 2009 ADMA awards for best integrated campaign. As a Promotional Marketing Graphic Designer my job consisted in developing the concept and execution for Point of Purchase and Promotional elements for various international brands such as: Colgate, Procter & Gamble, Heineken, Amstel Beer, Samsung electronics, Samsung white goods and Palmolive.

  • Pharmaceutical Creative / Graphic Designer / Finished Artist

    AFFINITY, Australia

    2006 – 2008Sydney, Australia

    Employed as the sole designer / finished artist at this boutique healthcare specialised agency was a real challenge. I worked closely with the Creative Director and Managing Partners bringing to life the various concepts and executions for their different clients. Main clients included: Boehringer-Ingleheim, Metacam, Bisolvon, and more.

Education

  • Luma institute

    Certificate, Human Centered Computer Design

    2018 – 2019

    Completed a comprehensive seminar and applied techniques in human centred design

    Activities and Societies

    Human Computer Interaction Design

  • Academy Xi

    User Experience Designer, Human Computer Interaction

    2016 – 2016

    3 month Immersive course on user experience. Implementing different types of research and analysis. Including persona development, user journeys, information architecture and content strategy. Including UI design principles, prototype development and agile concepts.

  • Shillington college

    Web Course, Web Development, HTML5, CSS3, MySql

    2012 – 2012

  • Shillington College

    Master Degree in Graphic Design, Graphic Design

    2011 – 2011

    Branding, Packaging Design, Finished Art, Typography, Colour Theory

  • Shillington College

    Diploma in Graphic Design, Graphic Design, Branding, Multimedia, Illustration

    2008 – 2008

    Graphic Design

  • Computer Graphics College – CCG

    Cert IV in Information Technology, Web Design, Graphic Design

    2006 – 2007

    web development, UI/UX, Html5, css3, Jquery, JAvascript, Flash, WordPress, PHP, cms, OOYALA

    Activities and Societies

    Modules: Copyright for New Media Recieving Design Briefs from Clients Project Planning for Multimedia Image creation for Web Pages Web Page construction using HTML and WYSIWYG Authoring Tools 2D Vector Graphics and Animation for Internet Delivery Advanced Concepts for HTML Authoring Working with Sound for the Internet Design Concepts for the Web Human Computer Interaction principles

  • Award school 2006

    Concept Development, Commercial and Advertising Art

    2006 – 2006

Languages

  • Spanish

    Native or bilingual proficiency

  • English

    Native or bilingual proficiency

Skills & Expertise

  • Advertising
  • Campaigns
  • Digital Strategy
  • Layout
  • Graphic Design
  • Banners
  • Pre-press
  • Outdoor Advertising
  • Website Development
  • Flash
  • Direct Mail
  • Creative Strategy
  • Illustrator
  • Integrated Marketing
  • Illustration
  • Posters
  • Creative Direction
  • Concept Design
  • Photography
  • Art Direction
  • Graphics
  • Visual Identity
  • Logo Design
  • Motion Graphics
  • Creative Services
  • Multimedia
  • Branding & Identity
  • Digital Marketing
  • Mac
  • Corporate Identity
  • Corporate Branding
  • InDesign
  • Interaction Design
  • Interactive Advertising
  • Photoshop
  • Interactive Marketing
  • Concept Development
  • Adobe Creative Suite
  • Image Manipulation
  • Digital Media
  • Direct Marketing
  • Experience Design
  • Typography
  • Visual Communication
  • Creative Problem Solving
  • User Interface Design
  • Web Design
  • Brand Development
  • User Experience
  • Copywriting

Certifications

  • cert iv in graphic design

    Shillington College (Australia), License
  • Flinto for Mac for UX Design

    LinkedIn, License

    January 2018

  • Agile at Work: Reporting with Agile Charts and Boards

    LinkedIn, License

    February 2018

  • InVision for UX Design

    LinkedIn, License

    May 2018

  • Axure RP for UX Design

    LinkedIn, License

    May 2018

  • UX Design: 1 Overview

    LinkedIn, License

    June 2018

Courses

Independent Coursework

  • UX Course GA
  • UX/UI Immersive

Honors & Awards

  • Best Integrated Campaign

    ADMA AWARDS

    October 2009

    Tasmania – Bigger than Australia

  • Winner – 2015 NewsFoundry Hackathon

    News Corp Australia

    March 2015

    LookCloser – is a Widget Developed for the 2915 Newsfoundry Hackathon As a Visual Designer. My vision helped shape the user experience of this functionality – which launched an immersive experience utilising the entire catalogue of News Corp photography assets and it also served the user innovative contextual advertising modules that would generate new revenue channels for the company.

  • Gold– Online interactive website or microsite

    American Advertising Association

    March 2017

    Hyundai Motor Company – NFL – Put your profile on the line”

  • 2017 CLIO Winner – Single Platform Campaign – UxD Social Media

    Clio Awards

    March 2017

    The Clio Awards is the esteemed international awards competition for the creative business. Founded in 1959 to celebrate high achievement in advertising, the Clios annually and throughout the year recognize the work, the agencies and the talent that push boundaries and establish new precedent.

  • Gold Medal – 2017 Shorty Awards

    Best of Social Media Awards 2017

    May 2017

    “The shorty Awards honor the best of social media by recognising the influencers, brands and organisations on Facebook, Twitter, YouTube, Tumblr, Instagram, Snapchat and more. The Shortys remains the most prominent award show of its kind. “

  • 2017 Clios Advertising Awards – Bronze

    Clios

    May 2017

    Entrant Company INNOCEAN USA Medium Social Media Category Single Platform Campaign Entry Type Product/Service

  • Best of Show – Operation Better

    2018 American Advertising Association – OC

    March 2018

    Operation Better was a combined effort that saw a 360º Video Broadcast of SuperBowl 51 to a group of U.S Army Troopers stationed in Poland. The experience included a live 360º Video telecast between the Families of those stationed live from Houston, TX – to the Army Base in Poland. From a CX point of view, I was charged with mapping out the Experience not only for the soldiers stationed in Poland, but for the families here in Houston. The Design of a teddy bear 360º Camera was vital for the younger members of the family to be able to interact with a device as they would with their loved ones. A standalone website was developed so users can experience the entire campaign – from the teaser videos featuring NFL Legends, to the Live reveal in 360

  • 2019 Cannes Lion – Hyundai and AntMan

    Cannes Media Lions

    June 2019

    Shortlisted for a Cannes Media Lion. Responsive site sweepstakes page design on Hyundaiusa.com

Organizations

  • Australian Graphic Design Association

    member

    December 2003 – Present

Volunteer Experience & Causes

  • Graphic Designer

    Starlight Children’s Foundation Australia

    2010Children

  • UX/UI Designer

    RSPCA Australia

    2015Animal Welfare

Causes Andres cares about:

  • Animal Welfare
  • Arts and Culture
  • Children
  • Economic Empowerment
  • Education
  • Health
  • Human Rights
  • Disaster and Humanitarian Relief
  • Politics
  • Poverty Alleviation
  • Science and Technology
  • Social Services