Alexandra Peña

  • Graphic Designer at KC HiLiTES Inc
  • Los Angeles, California, United States
  • Design

Previous positions

  • Graphic Designer at Glendale Arts
  • Beyond the Bell After School Program Supervisor at Los Angeles Unified School District

Education

California State University-Los Angeles, Bachelor of Arts (B.A.), Design and Visual Communications, General

Public Profile

Background

Summary

designbyalexpena.com designbyalexpena@gmail.com Graphic Designer specialty in brand identity, web design, and packaging. Currently, I am an in houseGraphic Designer at KC Hilites Inc. an off-road lighting company that caters to outdoor adventurers and thrill-seekers. Designing for KC Hilites and for various freelance projects I use programs like Photoshop, Illustrator, InDesign, After Effects, Figma, Sketch, Zeppelin and Invision Studio. As an ambitious person, I enjoy the challenge to learn new programs and finding ways to make the design processes faster and efficient as well as keeping up with current web design trends. Currently, I am expanding my knowledge in UX by learning how to do user research, create personas, user journeys, and web page prototypes.

Experience

  • Graphic Web Designer

    KC HILITES,Inc.

    November 2017 – Present(1 year 11 months)Greater Los Angeles Area

    • Strategize with marketing management to execute companies rebrand efforts • Assist with creating and implementing new design themes across all web and printed material • Successfully executing marketing collateral from concept to completion • Duties include photo editing, video editing, functional web design, product packing, apparel design, and social media assets

  • Graphic Designer

    Glendale Arts

    July 2016 – August 2017(1 year 1 month)Greater Los Angeles Area

    • Designed collateral for community events, organizations and programs • Collaborated with program directors and stakeholders to generate design ideas • Consistently met deadline requirements while managing multiple projects • Other duties included marketing planning and social media management

  • Beyond the Bell After School Program Supervisor

    Los Angeles Unified School District

    August 2012 – February 2016(3 years 6 months)Greater Los Angeles Area

    • Lead and coordinated student programs • Maintained a professional relationship with school personnel and parents of students • Oversaw groups of 10-25 students • Planned enriched activities for after school program

  • Teacher Assistant

    Los Angeles Unified School District

    January 2015 – September 2015(8 months)Greater Los Angeles Area

    • Assisted teachers and school personnel with student articulation paperwork • Upskill students by tutoring and monitoring their progress

Education

  • California State University-Los Angeles

    Bachelor of Arts (B.A.), Design and Visual Communications, General

    2015 – 2016

    Activities and Societies

    Golden Key Club

  • East Los Angeles College

    Associate’s degree, Art/Art Studies, General

    2009 – 2014

  • Cantwell-Sacred Heart Of Mary

    High School Deploma

    2005 – 2009

    Activities and Societies

    President of the Spanish Club, Honor Roll Student, Soccer Athlete

Languages

  • English

  • Spanish

Skills & Expertise

  • Branding
  • Brochures
  • Graphic Design
  • Concept Art
  • Video Editing
  • Adobe InDesign
  • Illustration
  • print
  • Tutoring
  • Collaborative Problem Solving
  • User Experience (UX)
  • Mockups
  • Creative Skills
  • Art Direction
  • Print Collateral
  • Adobe Illustrator
  • Communication Design
  • Logo Design
  • Motion Graphics
  • Photo Retouching
  • English
  • Collateral
  • UX Research
  • After Effects
  • Digital Marketing
  • Research
  • Digital Printing
  • Page Layout
  • Teaching
  • inVision
  • Concept Development
  • Art Education
  • Adobe Creative Suite
  • Brand Identity
  • Marketing Strategy
  • Visual Design
  • Typography
  • User Flows
  • Visual Communication
  • Wireframing
  • Print Design
  • User Interface Design
  • Creative Design
  • Web Design
  • Creative Concept Design
  • Adobe Photoshop
  • Social Media Marketing
  • Figma (Software)

Organizations

  • Golden Key Club

    January 2016 – Present

Volunteer Experience & Causes

Causes Alexandra cares about:

  • Animal Welfare
  • Arts and Culture
  • Children
  • Civil Rights and Social Action
  • Disaster and Humanitarian Relief
  • Education
  • Human Rights
  • Poverty Alleviation