Alexandra Fitzgerald

  • Creative Graphic Designer
  • Encinitas, California, United States
  • Graphic Design

Previous positions

  • Graphic Designer at HD Supply Facilities Maintenance
  • Graphic Designer at Get1Free Magazine

Education

875-hour Interactive Multimedia Certificate Program, San Diego , Certificate, Interactive Multimedia Design

Public Profile

Background

Summary

Portfolio website: alexandra-fitzgerald.com

Experience

  • Graphic Designer

    The Neighborhood Connection

    September 2016 – Present(3 years 1 month)San Diego

  • Graphic Designer

    Get1Free

    June 2016 – Present(3 years 4 months)San Diego

    • Work closely with a creative team to design and produce two deadline based, monthly, multi-zone magazine publications. • Provided training and implementation of standard procedures using the InDesign software which increased productivity. • Design and production of ads, post cards, posters, and magazine layouts. • Manipulate and retouch digital photography, including photo composites, color correction and design treatment to support projects.

    Recommendations (3)
  • Graphic Designer

    HD Supply Facilities Maintenance

    November 2009 – June 2016(6 years 7 months)Greater San Diego Area

    • Design and manage print production of marketing projects and sales support materials such as product guides, flyers, tabloids, brochures, ads, postcards, catalogs, logos and large format trade show graphics. • Oversee multiple projects and numerous support files while keeping track of critical deadlines to ensure timely delivery of all projects. • Design digital ads, social media graphics and other digital campaigns. • Conceptualize, supervise and coordinate photo shoots. • Update marketing web materials including web banners, landing pages and email blasts. • Provided training and guidance to temporary employees.

  • Graphic Designer

    Get1Free Magazine

    January 2008 – December 2008(11 months)

    Conceptualized the design and layout of advertisements for the magazine.

Education

  • 875-hour Interactive Multimedia Certificate Program, San Diego

    Certificate, Interactive Multimedia Design

    2008 – 2009

  • Dnepropetrovsk Civil Engineering Institute, Ukraine

    Master of Science in Civil Engineering with Emphasis in Architecture

Projects

  • 2014’s Winning Brand Board & Design Proposal

    May 2014

    To help re-establish a consistent, unified brand identity for HD Supply, myself and three other designers collaborated to design four unique brand boards to be presented to our Marketing executives at the end of the project. The brand boards allowed us to convey HD Supply’s values, attributes and personality as we re-envisioned them on one, easily-digested panel, but more importantly for our department, the brand boards created an at-a-glance reference piece that we continue to use today to build cohesive design. The winning design, envisioned by myself, incorporated more imagery of associates and customers which in turn, helps to humanize the brand. The new color palette, typography, and design elements also work together to modernize the brand and convey motion or forward progress. The new design was rolled out in March 2015 and it has extended to all of HD Supply’s print pieces, trade show graphics and website.

    Team Members (4):
    • Alexandra Fitzgerald,
    • Andrew Nush,
    • Nichole Rines,
    • Steven Rael

Skills & Expertise

  • Advertising
  • Branding
  • Layout
  • Brochures
  • Graphic Design
  • B.media
  • CSS
  • Publications
  • Banners
  • Pre-press
  • Print Production
  • Direct Mail
  • Illustrator
  • Press Checks
  • Illustration
  • Workamajig
  • Posters
  • Large Format
  • Photography
  • Art Direction
  • Graphics
  • Digital Photography
  • Logo Design
  • Flyers
  • Microsoft Excel
  • Magazines
  • Branding & Identity
  • Microsoft Office
  • Corporate Identity
  • Corporate Branding
  • Marketing
  • Adobe Acrobat
  • InDesign
  • Digital Printing
  • Photoshop
  • Catalogs
  • Concept Development
  • Adobe Creative Suite
  • Image Manipulation
  • Packaging Design
  • QuarkXPress
  • Typography
  • HTML
  • Social Media
  • Microsoft Word
  • Microsoft PowerPoint
  • Brand Development
  • Vector Illustration
  • Social Media Marketing
  • Email Marketing

Honors & Awards

  • HD Supply Facilities Maintenance SPIRIT Award

    HD Supply Facilities Maintenance

    January 2016

    In recognition of outstanding performance through executing HD Supply SPIRIT-Service, Performance, Integrity, Respect, Innovation and Teamwork.

Volunteer Experience & Causes

Causes Alexandra cares about:

  • Environment
  • Health
  • Science and Technology