• Creative Director | Graphic Designer | Brand Marketing
  • Los Angeles, California, United States
  • Design

Previous positions

  • Freelance Graphic Designer at Hulu
  • Senior Web Creative Manager at Sage

Education

Cornish College of the Arts, BA in Graphic Design, Graphic Design

Background

Summary

Creative director with 12+ years of experience in design services. Expertise includes internal brand management, strategic marketing, and visual communications while overseeing user-interface, customer experience, and digital marketing projects. Possesses successful track record of leading diverse teams and improving operational workflows while promoting a positive culture within work environments. Portfolio: www.adam-escobar.format.com

Experience

  • Freelance Graphic Designer

    The Tangent Agency

    August 2019 – Present(2 months)Greater Los Angeles Area

    Creating pitch decks and conceptual artwork for potential and existing entertainment based clients. Utilizing existing key art to update old brands and energize new ideas for use in today’s market. Currently managing Green Dot’s retail marketing channels.

  • Freelance Graphic Designer

    Hulu

    February 2019 – February 2019Greater Los Angeles Area

    Designed internal training on-boarding decks for new “Hulugans.” Partnered with internal communications to ensure compliance, accuracy, and tone were on brand. Deliverables included; 250 slides over 3 decks with bespoke iconography and layouts.

  • Senior Web Creative Manager

    Sage

    August 2017 – November 2017(3 months)London, United Kingdom

    Managed a new online customer experience for cloud based B2B and B2C service products for global businesses. Led team of 5 creatives and operated as global leader for all online creative content development within the Sage web portals. Developed a play-book presentation on the digital functions of website; delivered presentation to 8 executive team members.

  • Senior Designer EMEA (Europe, Middle-East, Africa)

    Uber

    August 2014 – August 2017(3 years)London, United Kingdom

    Led as Brand Marketing Designer for Europe, Middle East and Africa regions to increase consumer engagement and overall signups. Supported visual communications for marketing, on-demand events, driver operations, policy, and market communications. Streamlined design processes and created on-brand designs to support the regions to increase global customer acquisition. Managed external creative agencies for Europe, Middle East and Africa; trained all new hires, design interns and freelancers.

    Recommendations (1)
  • Senior Visual Designer EMEIA (Europe Middle-East, India, Africa)

    Apple Retail

    July 2012 – June 2014(1 year 11 months)London, United Kingdom

    Led as Visual Designer of Europe, Middle East, and Africa for employee communications within the Apple Retail division. Developed training materials, style guides, and play-books for core product launches (iPhone, iPad, iMac.) Facilitating team communications on ideas, messages and information through the design process of a weekly in-house magazine. Educated store employees on customer communications and brand positioning to improve customer service strategy.

    Recommendations (3)
  • Lead Visual Designer

    Amazon.com

    January 2007 – May 2012(5 years 4 months)London, United Kingdom

    Led as Visual Designer within the Retail Customer Experience team at Amazon.com to improve online customer experience. Created advertising content on Amazon.com and art directed all creative content on Amazon’s former luxury shoe site, Javari. Performed graphic testing and conducted competitive analysis to implement website functions based on customer behavior.

    Recommendations (1)
  • Creative Designer

    Macy’s NW

    August 2006 – January 2007(5 months)

    I was responsible for the conceptual development and execution of assigned advertising projects through each step of production including: merchandising, art direction, advertising strategy, and photographic solutions. The main focus being all store wide One Day Sale promotions in the 5 northwestern states.

    Recommendations (1)
  • Graphic Designer

    Drugstore.com

    July 2006 – August 2006(1 month)

    Worked closely with the photo studio to optimize images for use on the retail site. Helped to ensure best practices with image quality through image manipulation and touch up work.

  • Intern

    Amazon.com

    September 2005 – April 2006(7 months)

    Retail design intern postion requires many elements. Foremost is assisting senior designers in various assignments. Creating Top Center Graphics for the gateway and retail pages. Implimenting the rules of the style guide to create a consistant look and feel for those projects. Being self motivated, detail oriented to meet deadlines is also key.

    Recommendations (2)

Education

  • Cornish College of the Arts

    BA in Graphic Design, Graphic Design

    2001 – 2006

Skills & Expertise

  • Branding
  • Layout
  • Graphic Design
  • Brand Management
  • Creative Developement
  • Creative Strategy
  • Illustrator
  • Retouching
  • Luxury Lifestyle
  • Creative Direction
  • Project Management
  • Photography
  • Art Direction
  • Graphics
  • Logo Design
  • E-commerce
  • Strategy
  • Digital Marketing
  • Mac
  • Marketing
  • InDesign
  • User Interface
  • Photoshop
  • Concept Development
  • Adobe Creative Cloud
  • Adobe Creative Suite
  • Design
  • Image Manipulation
  • Typography
  • Visual Communication
  • Strategic Marketing
  • Microsoft Word
  • Business Process Improvement
  • Creative Design
  • User Experience
  • Word
  • Brand Design