Aaron Barnes

  • UX Designer at City National Bank
  • Los Angeles, California, United States
  • Design

Previous positions

  • UI/UX Designer (Freelance) at KERN – an Omnicom Agency
  • UI/UX Designer at Deluxe Corporation


Art Center College of Design, B.F.A., Film



I’m an advocate of users and a highly skilled visual storyteller. I bring a wealth of outside-the-box creativity, a passion to produce the best work, and exemplary product management skills to solve users’ problems and create products for businesses that people need. My process includes: User Research Comparative Analysis Competitive Analysis Persona Development User Scenarios User Flows Sitemaps Navigation Schemas Surveys & Interviews Product Strategy & Development Branding Visual Design UI Design Wireframes Mockups Prototyping Usability Testing You can learn more about me and my process at www.graymatterux.co


  • UX Designer (Contractor)

    City National Bank

    July 2018 – Present(1 year 3 months)Los Angeles

    Business and Technology Services

  • UI/UX Designer (Freelance)

    KERN – an Omnicom Agency

    April 2018 – June 2018(2 months)Los Angeles

    Leading the redesign of a responsive web experience for a confidential direct broadcast service provider.

  • UI/UX Designer

    Deluxe Corporation

    October 2016 – January 2018(1 year 3 months)Los Angeles

    Implemented a user-centric design process and lead the redesign of a responsive web experience for the company’s direct-to-consumer check businesses to enhance usability and drive revenue. • Identified and delivered key UX design deliverables such as user research, competitive and comparative analysis, personas, scenarios, wireframes, hi-fidelity mockups, Axure prototype, and user testing to make informed design decisions. • Worked in close collaboration with site optimization, marketing, SEO, and development teams to present my work and gain valuable feedback to find solutions to design challenges. • Created value for the business by establishing a far more agile and cost-effective process for iteration and user testing prior to development. • Current analytics for the redesigned Checks.com website indicate a net increase in conversion of 3.33%, a 23 second decrease in the average time taken to complete a transaction, and decreases in abandonment rates for the shopping cart and method of payment of -1.97% and -9.46% respectively.

    Recommendations (2)
  • Visual Designer / Photographer


    May 2016 – July 2016(2 months)Los Angeles

    Art directed, photographed, and redesigned the catalog page layouts to take a more progressive direction for the brand that continued to highlight the great products they offer yet captured some of the real-world stories connected with their enjoyment.

  • UI/UX Designer

    FORM Lifting / Rhubarb Studios

    November 2015 – May 2016(6 months)Los Angeles

    Applied lean startup, agile development, and design thinking methodologies as part of a small, core team that created a smart device that combines wireless-enabled hardware with application software the provides real-time metrics to help athletes lift weights safely and effectively. • Redesigned the initial application prototype based on user research and testing to create a lean MVP to maximize usability, engagement, and delight. • Created a thoughtful and engaging user interface to make metrics and data simple and meaningful to our users. • Led the content design for a successful Kickstarter campaign resulting in nearly 500 pledges and exceeded our fundraising goal of 100K.

  • User Experience Design Immersive

    General Assembly

    June 2015 – September 2015(3 months)Santa Monica

    Developed a solid foundation and affection for the user-centered design process through 400+ hours of lecture and project workshops. • Solved basic usability challenges through affinity diagraming and utilized comparative analysis to streamline the entire checkout process for LACMA’s online store. • Strengthened Venmo’s brand through content strategy and development by conceiving and designing a new charitable giving feature. • Validated users’ needs through research and survey, redesigned the client’s MVP, and through content strategy, development, and visual design created a delightful brand for Barly, a mobile application which helps craft beer drinkers to drink better beer.

  • Cinematographer


    June 1997 – June 2015(18 years)Los Angeles

    Furnished professional cinematography services for commercials, films, and television for clients such as Ford, Volvo, Lexus, Atlantic Broadband, Jump Mobile, Comcast, Teleflora, POM Wonderful, Disneyland Resorts, Puma, Sony Pictures, AMC, Fox Television, and SpikeTV. AWARDS: Cannes International Advertising Festival, Sundance Film Festival, Slamdance Film Festival, Jackson Hole Film Festival, U.S. Comedy Arts Festival.


  • Art Center College of Design

    B.F.A., Film

  • General Assembly

    User Experience Design Immersive

  • University of California, Berkeley

    B.A., History

Skills & Expertise

  • Affinity Diagramming
  • Sketching
  • Graphic Design
  • Comparative Analysis
  • Persona Creation
  • OmniGraffle
  • Mobile Applications
  • Balsamiq
  • Content Development
  • Competitive Analysis
  • Wireframes
  • Adobe Illustrator
  • User Research
  • E-commerce
  • User Experience Design
  • Microsoft Office
  • Axure RP
  • Research
  • User-centered Design
  • Interaction Design
  • InVision
  • Sketch 3
  • Usability Testing
  • Usability
  • Content Strategy
  • Persona
  • Adobe Creative Suite
  • Visual Design
  • Gliffy
  • Adobe Muse
  • User Interface Design
  • Web Design
  • iWork
  • User Experience
  • Adobe Photoshop
  • User Surveys

Volunteer Experience & Causes

  • Volunteer

    Big Sunday


Causes Aaron cares about:

  • Arts and Culture
  • Children
  • Civil Rights and Social Action
  • Education
  • Environment
  • Human Rights
  • Disaster and Humanitarian Relief
  • Science and Technology