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Jay S.

3rdPremium Subscriber

Previous positions

  • Senior Graphic Designer at Sybron Dental Specialties/Ormco
  • Graphic Designer at Graphic Design Solutions


Platt College, Graphic Arts Certificate, Graphic Design





Jay Smith Creative Director // Senior Graphic Designer // Advertising // Art Direction // Branding // Campaign Strategy // Educational and Training Materials // Event Marketing // Illustration // Interactive Art Installations // Photography and Photo Manipulation // Print Production // Long Format Publishing: Book, Catalog, Magazine and Trade Journal


  • Creative Director/Senior Graphic Designer


    June 2011 – Present(8 years 4 months)Orange County, California

    Enriched, advanced and promoted a variety of brands, products and campaigns across multiple industries. Developed advertising, branding and digital creative content that has expanded markets and increased sales value as much as 300%, broken records for growth and retention. Selected Client: IM Marketing: In collaboration with the VP of marketing, designed magazine and newspaper ad campaign to promote launch of Sutter Health’s new product line. SADDLEBACK CHURCH: Marketing strategy, social media, Graphic design, illustration, and print production. CHOC: Annual toy run poster design. SNF PRINTING: Corporate identity, and direct mail campaign. PLANTSMART: Corporate identity, graphic design, and advertising. DISNEY: Large format print expertise for The Lone Ranger and Monsters Inc., premier at CinemaCon. HABITUDES: Consulted on and developed packaging die-lines, art direction, and print production. Control Corrective: Conducted brand analysis and website UX update. Designed advertising for skincare company’s entry into high-end retail market. O.C. Ballet Theater and Dmitry Kulev Classical Ballet Academy: Rebranded theater and ballet academy, designed website and apparel. Increased membership 14% first quarter.

    Recommendations (6)
  • Senior Graphic Designer

    Sybron Dental Specialties/Ormco

    November 2005 – June 2011(5 years 7 months)Orange County, California

    Design lead for multiple medical device brands. Recognized project manager and interdepartmental collaboration champion for multiple high profile campaigns; developing advertising, branding, event collateral, packaging, product, point-of-sale displays, sales and promotional marketing materials.

    Recommendations (2)
  • Graphic Designer

    Graphic Design Solutions

    May 2000 – November 2005(5 years 6 months)Orange County, California

    Freelance Graphic Designer // Translated complex concepts into revenue-generating marketing resources. Delivered exemplary fulfillment of all milestones, deadlines and budgetary requirements client such as: SDS Ormco: Supported marketing department initiatives, designed ads, marketing collateral and promotional materials. Offered full time position at completion of contract. Kerr Corporation: Product Illustrations. J&R Motorsports: Designed direct mail pieces for Jaguar, Land Rover and Ford dealerships. Hampton Products: Created vector product illustrations for hardware packaging retail line. Pazdur Publishing: Managed print production of national golf magazine, processed incoming articles, ads, film and illustrations, edited layout, built mock-ups, press ready files, and managed asset libraries.

  • Graphic Designer/Marketing Specialist

    Lennox Hearth Products

    November 2000 – September 2002(1 year 10 months)Orange County, California Area

    Designed print collateral for entry into the retail market. Art directed photo shoots, developed and maintained asset libraries. Created presentations and support materials for trade show and sales meetings, developed graphics for the first holographic fireplace. Developed retail display, designed customer-facing brochures and sales collateral for multiple product lines.


  • Platt College

    Graphic Arts Certificate, Graphic Design

    1998 – 2000

Skills & Expertise

  • Advertising
  • Layout
  • Brochures
  • Graphic Design
  • Print Production
  • Publishing
  • Direct Mail
  • Illustrator
  • Illustration
  • Trade Shows
  • Posters
  • Creative Direction
  • Photography
  • Art Direction
  • Logo Design
  • Collateral
  • Microsoft Office
  • Corporate Identity
  • Marketing
  • Adobe Acrobat
  • InDesign
  • Packaging
  • Art
  • Page Layout
  • Adobe Creative Suite
  • Image Manipulation
  • Typography
  • Web Design
  • Brand Development
  • User Experience
  • Adobe Photoshop


  • Automating Web Graphics

    , License

    December 2013



  • Adobe Dreamweaver
  • Adobe Fireworks
  • XHTML5 and CSS

Sybron Dental Specialties/Ormco

  • Adobe Lightroom

Volunteer Experience & Causes

  • Saddleback Visual Arts Leadership Board Member

    Saddleback Church

    April 2015 – Present(4 years 6 months)Arts and Culture

    Developing classes, programs and campaigns to promote Saddleback Visual Arts Ministry objectives, augment church events, raise awareness of complex social issues and community outreach opportunities. Ideating, leading and conducting small groups, art classes, interactive art installation experiences, and marketing campaigns.

Causes Jay cares about:

  • Poverty Alleviation