Jaclyn Hsiung

3rd

Previous positions

  • Graphic Designer at Hype Media Group
  • Web Designer & Social Media Manager at Modern Floristry

Education

Springboard, UX Design, UX Design

 

17

Background

Summary

I’m a self-motivated multi-disciplinary designer with a passion in designing creative and effective solutions across brand identity, print, digital marketing, and product design. Currently, I am a lead designerat Hype Media Group where we work with mostly automobile brands to design and create wide range of content creation including digital, print and video. When I’m not designing for work, I am always doing something to stay active, looking up healthy recipes, and embracing my love for traveling (almost reaching 30 countries under 30!). If you’d like to learn more about me or just to say hi, feel free to reach out at jaclyn.hsiung@gmail.com

Experience

  • Designer

    Hype Media Group

    December 2017 – Present(1 year 10 months)Long Beach, California

    Lead Product Designer work closely with CTO to deliver solutions based on product goals, needs, and feedbacks from stakeholders Senior Designer on producing creative print and digital deliverables across various medium Conceptualize, elevate, maintain and is accountable for quality of work and timelines of delivery across multiple creative projects Assist account manager on growing clients/accounts and managing client expectation Host monthly creative breakfast morning to exchange creative ideas and promote awareness in our design decisions

  • Graphic Designer

    Hype Media Group

    June 2016 – November 2017(1 year 5 months)Long Beach, California

    Provided creative direction and resources during the assessment process for proposals Aligned work with strategic branding and manage competing demands in order to meet desired deadlines Manipulated photographs, image editing and color corrections Ensured projects are delivered in a timely manner as requested and discussed

  • Web Designer & Social Media Manager

    Modern Floristry

    March 2014 – June 2016(2 years 3 months)Greater Los Angeles Area

    Designed and maintained company’s website to attract and bring in new prospects Managed company’s social media to stay connected with current clients Worked closely with office manager to strategically expand our current client portfolio

  • Graphic Designer

    San Antonio Winery

    July 2014 – March 2016(1 year 8 months)Greater Los Angeles Area

    Collaborated closely with in-house creative marketing team on generating and executing marketing campaigns for existing products and new products (pamphlets, flyers, postcards, email blasts, landing pages, social media content, etc.) Worked closely with developers to ensure websites are built per designed and running smoothly for multiple brands Responsible for updating, organizing, preparing files for digital graphics and assets for all brands Led an in-house custom wine label team from designing custom wine labels to producing wine labels Designed and published family culinary recipe book that was printed for 10,000 copies and sold in-store from Paso Robles, Los Angeles, to Ontario region

Education

  • Springboard

    UX Design, UX Design

    2019 – 2019

    Online program focuses on User Experience (UX) through hands-on design projects that demonstrate understanding of design thinking and principles of User-Centered Design. Conduct and analyze market research using various research methodologies. Recruit and lead one-on-one interviews to process user research. Create affinity maps, empathy maps, personas and problem statements based on user and market research.

  • UCLA Extension

    Design and Visual Communications, General

    2016 – 2016

    Branding: Icons, Logos, and Identity Systems Develop brand identity systems using symbols, icons and logos to define and reinforce brand’s personality, tone, and voice. Create system that is meaningful and engaging with brand’s targeted audience.

  • University of Southern California

    Bachelor’s degree, Business Administration and Management, General

    2010 – 2013

  • University of Southern California

    Bachelor of Fine Arts – BFA, Design and Visual Communications, General

    2010 – 2012

Skills & Expertise

  • Prototype Framework
  • Product Design
  • Prototyping
  • Graphic Design
  • Account Management
  • Brand Marketing
  • Adobe InDesign
  • Market Research
  • Sketch App
  • User Experience (UX)
  • Art Direction
  • Wine
  • Adobe Illustrator
  • Visual Identity
  • Logo Design
  • In-store Marketing
  • Flyers
  • Branding & Identity
  • Design Thinking
  • UX Research
  • Digital Marketing
  • Marketing
  • New Product Roll Out
  • User Experience Design (UED)
  • Usability Testing
  • Image Editing
  • inVision
  • Content Strategy
  • Visual Identity Systems
  • Adobe Creative Suite
  • Marketing Strategy
  • Packaging Design
  • Wireframing
  • Social Media
  • Print Design
  • User Interface Design
  • Web Design
  • Adobe Photoshop
  • Figma (Software)
  • Email Marketing