Hillary Chin

3rd

Previous positions

  • Associate Designer at ZipRecruiter
  • Graphic Designer and Communications Coordinator at New York University

Education

New York University, Bachelor’s Degree, Integrated Digital Media

 

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Background

Summary

Graphic designer and visual storyteller specializing in branding, illustration, digital + print, and direct response marketing. Influenced by a love for typography and photography. Fueled by a need to create meaningful + aesthetically pleasing experiences for brands, consumers, and users. My design process is best described as research-intensive, human-centered, iterative, and experimental. I find inspiration in all forms of design and creative mediums. Fontspotting and dogspotting are my favorite sports.

Experience

  • Designer

    ZipRecruiter

    July 2019 – Present(3 months)Greater Los Angeles Area

    • Lead designer on direct mail, one of ZipRecruiter’s largest marketing channels, with over 5 million pieces sent a month • Distill insights from monthly tests results, work closely with the marketing analytics team to analyze performance data • Conceptualize, design, and present strategic creative that applies those learnings to deliver outperforming results that meet our business needs, continually improves and beats our control pieces in driving registrations, and elevates our brand • Manage the direct mail process from inception to completion – from asking the right questions in the initial briefing, rapid ideation and brainstorming, pitching a myriad of diverse and smart ideas, developing and refining creative based on feedback, facilitating communication and art direction with our agency/production partners, to executing production of print-ready final packages • Design digital and print assets for various channels including internal events branding, one-sheets for business development, external and internal pitch decks, paid digital ads, and TV campaigns, that are visually consistent and true to the ZipRecruiter brand • Collaborate with creative and art directors, copywriters, business stakeholders, project managers

  • Associate Designer

    ZipRecruiter

    July 2017 – July 2019(2 years)Santa Monica, California

    Designer on the marketing team, working on both marcom and advertising projects • Designed a variety of digital and print marketing assets to support sales enablement/business development and promote our platform • Developed and evolved the company’s brand and visual identity through icon design, illustration, typography, animation, and landing page redesigns • Created graphic marketing collateral including digital ads, data visualizations/infographics, booklets, one-sheets, illustrations, pitch decks • Designed creative for internal comms, our corporate social responsibility program, and office branding • Conceptualized and led design for monthly targeted direct mail pieces to drive employer acquisition and increase registrations. Use data learnings to guide design direction • Led social media design, content creation, and strategy efforts • Designed motion graphics for digital advertising, social channels, and TV commercials • Led brand illustration team as part of our fall 2018 visual identity update • Ideated, pitched, and developed direct response digital and print campaigns to meet KPIs and success metrics

  • Graphic Designer and Communications Coordinator

    New York University

    April 2016 – May 2017(1 year 1 month)Greater New York City Area

    • Creation and art direction of advertising collateral for Residential Life and Housing Services and Inter-Residence Hall Council programming, including large-scale events with 3000+ people in attendance and staff recruitment campaigns • Implemented and formulated marketing initiatives • Successfully increased event attendance for marquee events • Managed of digital presence through content creation for social media • Redesigned website • Work includes printed posters for events and campaigns, postcards, and merchandise • Clients include The Metropolitan Museum of Art and Bed Bath & Beyond

  • Graphic Designer

    New York University

    April 2015 – May 2017(2 years 1 month)Greater New York City Area

    • Designed marketing materials for a variety of events, programs, and campaigns for the NYU Student Resource Center (now known as NYU Center for Student Life) • Conceptualized large-scale themed branding for NYU’s Welcome Week, a renowned university tradition that reaches 9000 students, and create promotional graphics across a range of mediums to advertise marquee events • Designed branding elements for the NYU Student Resource Center such as square cards, icons, and brand application templates • Developed comprehensive marketing strategy and brand style guidelines • Work includes print and digital flyers, brand book, large format signage, and environmental graphics Some accomplishments of our largest project, NYU Welcome Week (2016): • Increased student outreach and event attendance by expanding and diversifying marketing platforms with cohesive branding • Increased number of applicants for Welcome Week Leader Recruitment by 35% since last year, with a record-breaking number of 600 applications

    Recommendations (1)
  • Freelance Graphic Designer

    GT One Stop Realty Corp.

    August 2011 – September 2015(4 years 1 month)Greater New York City Area

    • Designed flyers and formal documents to promote listings and facilitate business development • Developed company’s branding system, including a logo, business cards, stationery, pattern, and website

  • Teaching Assistant

    NYU Tandon School of Engineering

    June 2014 – May 2015(11 months)Brooklyn, NY

    • Led an introductory laboratory class of first year students in the General Engineering course • Graded laboratory reports • Organized, categorized, and labeled laboratory materials

  • Marketing/Events Intern

    Catalyst Inc.

    July 2014 – August 2014(1 month)Greater New York City Area

    • Created and updated campaigns in Salesforce to effectively keep track of Catalyst’s 30,000+ of contacts and 200+ events, enabling the data to be used in future research and event planning, and allowing for more detailed member engagement assessment • Transferred data of event attendees into Salesforce using Microsoft Excel, Microsoft Access and Dataloader • Cleaned the Salesforce database to ensure all information is organized and accurate • Worked closely with the Events department within the Marketing & Strategy department to learn how they run

Education

  • New York University

    Bachelor’s Degree, Integrated Digital Media

    2013 – 2017

    Activities and Societies

    Inter-Residence Hall Council, Digital Arts Club, Welcome Week Leader, Orientation Leader, Performing Arts Club

  • Forest Hills High School

    Advanced Regents Diploma with Honors

    2010 – 2013

    Activities and Societies

    National Honor Society, English Honor Society, National History Honor Society, Red Cross Club, Key Club, Concert Choir, Chinese Club

Languages

  • Cantonese

    Limited working proficiency

  • English

    Native or bilingual proficiency

Skills & Expertise

  • Event Planning
  • Advertising
  • Graphic Design
  • JavaScript
  • Data Management
  • CSS
  • Premiere
  • Illustrator
  • Direct Response Marketing
  • Illustration
  • Bookbinding
  • Sketch App
  • Photography
  • Art Direction
  • Databases
  • Maya
  • Branding & Identity
  • Python
  • Motion Design
  • Web Development
  • Microsoft Office
  • After Effects
  • Mac
  • Marketing
  • InDesign
  • InVision
  • Keynote
  • Photoshop
  • Adobe Creative Suite
  • Digital Media
  • Direct Mail Campaigns
  • C++
  • Typography
  • HTML
  • Social Media
  • Print Design
  • Web Design
  • Java
  • Social Media Marketing
  • Windows

Courses

New York University

  • Contemporary Techniques in Digital Photography(DM-UY 2183)
  • Visual Foundation Studio(DM-UY 1123)
  • Interactive Narrative(MD-UY 2314)
  • Intro to Engineering and Design(EG-UY 1003)
  • Typography(ART-UE 401)
  • Computer Science and Engineering(CS-UY 1122)
  • User Experience (UX) Design(DM-UY 2213)
  • Intro to Media Studies(MCC-UE 1)
  • Senior Project(DM-UY 4003)
  • Still and Moving Images(DM-UY 2263)
  • Topics in Design (Digital Media)(ART-UE 1430)
  • Creative Coding (p5.js)(DM-UY 1133)
  • Motion Graphics(DM-UY 2173)
  • Intro to Web Development(DM-UY 2193)
  • 3D Modeling(DM-UY 2133)
  • Intro to Programming with Java(CS-UY 1213)
  • Ideation & Prototyping(DM-UY 1143)
  • Layout and Composition(ART-UE 402)
  • Object Oriented Programming (C++)(CS-UY 1124)
  • Intro to Programming & Problem Solving (Python)(CS-UY 1114)
  • Audio Foundation Studio(DM-UY 1113)

Honors & Awards

  • Dean’s List

    New York University

    2013

  • National Residence Hall Honorary Of The Month Award

    National Residence Hall Honorary

    April 2016

  • Massimo Vignelli Design Award

    New York University

    May 2017

Volunteer Experience & Causes

  • Volunteer

    Queens Library

    August 2011 – December 2012(1 year 4 months)Education

    • Tutored elementary and middle school children in all subjects • Hosted events for youth • Ensured accessibility to branch resources by organizing books and media

  • Club Advisory Board Member

    American Red Cross

    August 2011 – June 2013(1 year 10 months)Disaster and Humanitarian Relief

    • Disseminated important updates to club members and assisted in organizing meetings and events • Designed and maintained club website • Created posters and flyers to successfully promote the club and increase membership levels • Served as liaison between the Greater NY Red Cross Chapter and Red Cross Club members • Participated in philanthropic activities such as volunteering in soup kitchens and organizing fundraisers

  • Orientation Leader

    New York University

    April 2014 – September 2015(1 year 5 months)Education

    • Created community engagement and informative activities and events for incoming students • Managed social media initiatives to reach out to, advise, and excite incoming students about NYU • Lead and interacted directly with new students during Orientation Week • Answered questions and communicated important information to students • Serving as a role model and mentor beyond Orientation • Engaged in team building activities to foster a cohesive group of leaders

  • Welcome Week Leader, Media Team

    New York University

    August 2015 – September 2015(1 month)Education

    • Interacted directly with new students • Event photography and social media content creation

  • President, Lafayette Hall Council

    New York University

    September 2015 – May 2016(8 months)Education

    • Recognition of other Hall Council members, residence hall leaders, programs, professional staff members, etc. • Communicate with the rest of the E-Board, GA members, and the greater IRHC • Facilitate weekly meetings

  • Director of Communications, Brooklyn Hall Council

    New York University

    September 2014 – May 2015(8 months)Education

    • Maintained social media platforms (Facebook, Twitter, Tumblr, YouTube, Instagram) and creating social media content for the hall community • Provided publicity for all Hall Council events through social media and graphic materials • Published and created Hall Council newsletter and other promotional materials (flyers, banners, videos, etc.) • Designed branding that is consistent with NYU’s visual identity in the form of a logo, social media collateral, merchandise design, member identification cards, and other marketing items • Served as point-of-contact for residents and Hall Council members • Planned and organized events and outings for the residence halls’ improvement and enrichment of residential experience

Causes Hillary cares about:

  • Arts and Culture
  • Civil Rights and Social Action
  • Economic Empowerment
  • Health
  • Human Rights
  • Disaster and Humanitarian Relief
  • Politics
  • Science and Technology