Haley Torres

3rd

Previous positions

  • Graphic Designer / Web Designer / Marketing Coordinator at Straight Down
  • Graphic Designer / Web Designer / Social Media Marketer / Email Marketer at eBURGEON, Inc

Education

California Polytechnic State University-San Luis Obispo, Bachelor’s Degree, Graphic Communication

 

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Background

Summary

I love all things creative. I aim to create art every day, whether it’s through design, hand-lettering or videography. I have spent most of my life in San Luis Obispo, CA, but recently relocated to Carlsbad, CA. I graduated from Cal Poly, San Luis Obispo majoring in Graphic Communication and concentrating in Design Reproduction Technology (how to take a conceptual design and turn it into a finished product). I have gained a well-rounded understanding of various print processes as well as hands-on experience completing print and digital media projects from start to finish. Yes, I’ve worked on a printing press! My work experience has prepared me to take on any type of task whether its creating animations for social, laying out a 700+ product catalog, or making edits to the HTML/CSS of a website. I push myself to learn new skills any chance I get.

Experience

  • Graphic Designer

    Pacific Plus

    October 2017 – Present(2 years)Carlsbad, California

    Assigned multiple client accounts that I managed and collaborated with for various design and marketing tasks. For each account I was responsible for one or more of the following: – Graphic design for print, packaging, social media, advertisements and more – Branding: Logo design, create brand guidelines – Web design: build wireframes, manage Shopify, WordPress and Hubspot web sites, knowledge of HTML/CSS – Pre-press: prepare files for offset printing, including prepping files with die lines and foil – Video: edit videos for web & social media, build animations for social media – Project management: collaborate with client, execute/delegate tasks, deliver assets Notable clients include: Kopari Beauty, San Diego Hat Company, Jack in the Box, Rubio’s, and Petco.

  • Graphic Designer / Web Designer / Marketing Coordinator

    Straight Down

    May 2017 – September 2017(4 months)

    – Designed for print and web – Managed Bigcommerce website – Designed, created, and scheduled weekly email newsletters – Designed social media assets – Photographed product, & retouched images – Photographed lifestyle shoots and events

  • Graphic Designer / Web Designer / Social Media Marketer / Email Marketer

    eBURGEON, Inc

    April 2016 – April 2017(1 year)Paso Robles, California

    Assigned multiple client accounts that I managed and collaborated with for various marketing tasks. For each account I was responsible for one or more of the following: – Social Media Marketing – Research & strategy, content creation, campaign scheduling – Email Marketing – Designed, created, reviewed, and scheduled monthly email newsletters – Website Design and Maintenance – Developed web strategy, created wireframes, concept to creation, responsive & mobile-friendly design – Branding & Design – Logo design, print design, label design, digital design – Photography & Videography – Product & commercial photography and videography

  • Production Designer & Customer Service Rep

    TumbleRoot

    May 2014 – August 2015(1 year 3 months)San Luis Obispo, California Area

    – Created new product designs – Photographed and edited apparel for social media – Designed social media content for Facebook, Instagram, Pinterest, and Twitter Corresponded via email with customers – Processed and shipped orders

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Education

Skills & Expertise

  • Branding
  • Graphic Design
  • eCommerce
  • CSS
  • Cascading Style Sheets (CSS)
  • Adobe After Effects
  • Pre-press
  • Illustrator
  • Illustration
  • Photography
  • Client Relations
  • Adobe Illustrator
  • Logo Design
  • Photo Retouching
  • Microsoft Excel
  • Public Speaking
  • Web Development
  • Microsoft Office
  • Code Experience
  • After Effects
  • Mac
  • Customer Service
  • PowerPoint
  • Adobe Acrobat
  • InDesign
  • Packaging
  • Page Layout
  • Hand-lettering
  • Photoshop
  • Teamwork
  • Image Editing
  • Adobe Creative Suite
  • Adobe Premiere Pro
  • Digital Media
  • WordPress
  • Typography
  • HTML
  • Wireframing
  • Social Media
  • Microsoft Word
  • Web Design
  • Shopify
  • Adobe Photoshop
  • Vector Illustration
  • Social Media Marketing
  • Social Networking
  • Mailchimp
  • Email Marketing

Courses

California Polytechnic State University-San Luis Obispo

  • Flexographic Printing(GRC316)
  • Digital Content Management and Variable Data Publishing(GRC338)
  • Web Design and Production(GRC339)
  • Human Resource Management Issues for Print and Digital Media(GRC422)
  • Strategic Trends and Profitability Issues in Print and Digital Media(GRC411)
  • Magazine Design(GRC440)
  • Managing Quality in Graphic Communication(GRC320)
  • Color Management and Quality Analysis(GRC331)
  • Digital Printing and Emerging Technology(GRC402)
  • Digital Typography(GRC218)
  • Digital Photography(GRC202)
  • Substrates, Inks, and Toners(GRC211)
  • Binding, Finishing, Distribution Processes(GRC324)
  • Digital File Prep and Workflow(GRC203)
  • Sheetfed Printing Technology(GRC328)
  • Consumer Packaging(GRC337)
  • Web Offset and Gravure Printing(GRC329)
  • Marketing and Sales Management for Print and Digital Media(GRC361)
  • Estimating for Print and Digital Media(GRC403)

Volunteer Experience & Causes

  • Graphic Designer, Volunteer

    Pints for Pups

    June 2014 – August 2015(1 year 2 months)Animal Welfare

    Pints for Pups is a nonprofit organization based in San Luis Obispo, California. They host events benefitting local animal shelters. I have volunteered to help at events. I was primary graphic designer for this nonprofit. I was tasked with designing posters, flyers, social media content, and I re-designed their website using WordPress. The Pints for Pups website can be viewed here: www.pintsforpups.com Instagram: pintsforpups