Haley Torres
- Graphic Designer & Lettering Artist
- Carlsbad, California, United StatesGraphic Design
Previous positions
- Graphic Designer / Web Designer / Marketing Coordinator at Straight Down
- Graphic Designer / Web Designer / Social Media Marketer / Email Marketer at eBURGEON, Inc
Education
California Polytechnic State University-San Luis Obispo, Bachelor’s Degree, Graphic Communication
Background
Summary
Experience
Assigned multiple client accounts that I managed and collaborated with for various design and marketing tasks. For each account I was responsible for one or more of the following: – Graphic design for print, packaging, social media, advertisements and more – Branding: Logo design, create brand guidelines – Web design: build wireframes, manage Shopify, WordPress and Hubspot web sites, knowledge of HTML/CSS – Pre-press: prepare files for offset printing, including prepping files with die lines and foil – Video: edit videos for web & social media, build animations for social media – Project management: collaborate with client, execute/delegate tasks, deliver assets Notable clients include: Kopari Beauty, San Diego Hat Company, Jack in the Box, Rubio’s, and Petco.
Graphic Designer / Web Designer / Marketing Coordinator
Straight Down
May 2017 – September 2017(4 months)
– Designed for print and web – Managed Bigcommerce website – Designed, created, and scheduled weekly email newsletters – Designed social media assets – Photographed product, & retouched images – Photographed lifestyle shoots and events
Graphic Designer / Web Designer / Social Media Marketer / Email Marketer
eBURGEON, Inc
April 2016 – April 2017(1 year)Paso Robles, California
Assigned multiple client accounts that I managed and collaborated with for various marketing tasks. For each account I was responsible for one or more of the following: – Social Media Marketing – Research & strategy, content creation, campaign scheduling – Email Marketing – Designed, created, reviewed, and scheduled monthly email newsletters – Website Design and Maintenance – Developed web strategy, created wireframes, concept to creation, responsive & mobile-friendly design – Branding & Design – Logo design, print design, label design, digital design – Photography & Videography – Product & commercial photography and videography
Production Designer & Customer Service Rep
TumbleRoot
May 2014 – August 2015(1 year 3 months)San Luis Obispo, California Area
– Created new product designs – Photographed and edited apparel for social media – Designed social media content for Facebook, Instagram, Pinterest, and Twitter Corresponded via email with customers – Processed and shipped orders
Recommendations (1)
Education
California Polytechnic State University-San Luis Obispo
Bachelor’s Degree, Graphic Communication
2013 – 2016
Skills & Expertise
- Branding
- Graphic Design
- eCommerce
- CSS
- Cascading Style Sheets (CSS)
- Adobe After Effects
- Pre-press
- Illustrator
- Illustration
- Photography
- Client Relations
- Adobe Illustrator
- Logo Design
- Photo Retouching
- Microsoft Excel
- Public Speaking
- Web Development
- Microsoft Office
- Code Experience
- After Effects
- Mac
- Customer Service
- PowerPoint
- Adobe Acrobat
- InDesign
- Packaging
- Page Layout
- Hand-lettering
- Photoshop
- Teamwork
- Image Editing
- Adobe Creative Suite
- Adobe Premiere Pro
- Digital Media
- WordPress
- Typography
- HTML
- Wireframing
- Social Media
- Microsoft Word
- Web Design
- Shopify
- Adobe Photoshop
- Vector Illustration
- Social Media Marketing
- Social Networking
- Mailchimp
- Email Marketing
Courses
California Polytechnic State University-San Luis Obispo
- Flexographic Printing(GRC316)
- Digital Content Management and Variable Data Publishing(GRC338)
- Web Design and Production(GRC339)
- Human Resource Management Issues for Print and Digital Media(GRC422)
- Strategic Trends and Profitability Issues in Print and Digital Media(GRC411)
- Magazine Design(GRC440)
- Managing Quality in Graphic Communication(GRC320)
- Color Management and Quality Analysis(GRC331)
- Digital Printing and Emerging Technology(GRC402)
- Digital Typography(GRC218)
- Digital Photography(GRC202)
- Substrates, Inks, and Toners(GRC211)
- Binding, Finishing, Distribution Processes(GRC324)
- Digital File Prep and Workflow(GRC203)
- Sheetfed Printing Technology(GRC328)
- Consumer Packaging(GRC337)
- Web Offset and Gravure Printing(GRC329)
- Marketing and Sales Management for Print and Digital Media(GRC361)
- Estimating for Print and Digital Media(GRC403)
Volunteer Experience & Causes
Graphic Designer, Volunteer
Pints for Pups
June 2014 – August 2015(1 year 2 months)Animal Welfare
Pints for Pups is a nonprofit organization based in San Luis Obispo, California. They host events benefitting local animal shelters. I have volunteered to help at events. I was primary graphic designer for this nonprofit. I was tasked with designing posters, flyers, social media content, and I re-designed their website using WordPress. The Pints for Pups website can be viewed here: www.pintsforpups.com Instagram: pintsforpups