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Kat Keivens

1stPremium Subscriber

Previous positions

  • Senior Account Manager at Competitor Group, Inc.
  • Marketing Coordinator at USE Credit Union

Education

UC San Diego Extension, , Full Stack Development

Background

Summary

Detail-Oriented | Collaborative | Problem Solver I made the transition to become a full stack software engineer after spending more than 7 years in digital marketing. As a developer, I enjoy the logical thinking coding enables and I’m passionate about all things digital. I’ve worked for both large corporations juggling multiple projects/clients and smaller organizations with unique marketing needs. During that time I’ve worked on some great campaigns, put out some fires, and handled everything from strategy to execution. When I’m not coding, I’m an avid triathlete and proud to have completed 2 full Ironmans!

Experience

  • Junior Front End Software Engineer

    Events.com

    December 2018 – Present(10 months)

  • Full Stack Software Engineer

    Teamvibe

    April 2018 – Present(1 year 6 months)

    • Developed requirements, designed, and built survey component that was heavily integrated into the core product; Coordinated with back-end devs on model architecture and API functions • Tested and optimized all dynamic product emails for consistent delivery across all email platforms • Responsible for refactoring legacy code according to Airbnb’s published best practices

  • Senior Account Manager

    Competitor Group, Inc.

    October 2015 – May 2018(2 years 7 months)Greater San Diego Area

    • Implemented, executed, and delivered digital campaigns across a wide variety of properties including Competitor.com, WomensRunning.com, Triathlete.com, and VeloNews.com • Managed email lists of 1.3M subscribers and grew subscribers by more than 20% YOY

    Recommendations (1)
  • Marketing Coordinator

    USE Credit Union

    August 2012 – October 2015(3 years 2 months)Greater San Diego Area

    • Managed email list of 40K subscribers and 4M emails delivered monthly • Used customer segmentation extensively to deliver targeted campaigns and increase conversion • Implemented a measured approach to email and educated management on data driven marketing • Worked closely with integrated marketing team to execute cross-functional campaigns across web, email, social,print, direct mail, and live events • Developed campaign plans and flight schedules and monitored strict adherence to timelines

    Recommendations (2)
  • Marketing Manager

    15minutesNOW.com

    August 2011 – July 2012(11 months)San Diego

    • Developed company’s digital marketing strategy including email, social, and SEO • Managed 3 person marketing team that grew unique visitors 500% in first year

  • Online Account Coordinator

    Active Network

    May 2009 – April 2011(1 year 11 months)

    • Managed the execution of Active’s special offer email list of 3M subscribers and 14M emails monthly • Implemented display advertising across a wide variety of properties including Active.com and eTeamz.com • Lead over 75 successful marketing campaigns for advertising clients with budgets up to $500,000 • Interfaced regularly with clients on creative, deadlines and reporting of campaigns • Worked closely with cross-functional teams, including sales, creative, technical, and strategic resources to execute on campaigns

    Recommendations (2)
  • Center Assistant

    National University

    October 2006 – May 2008(1 year 7 months)

    Career and Testing Center • Received and directed phone inquiries to Career Counseling Staff Associates • Developed and maintained data management spreadsheets for use by Career Counselors • Event management of career and job fairs for National University’s Career Center • Administered College Level Examination Program (CLEP) tests for all general education subjects

    Recommendations (1)

Education

  • UC San Diego Extension

    Full Stack Development

    2017 – 2018

    An intensive 24-week long boot camp dedicated to designing and building web applications. Skills learned consisted of HTML, CSS, Javascript, JQuery, Bootstrap, Firebase, Node Js.

  • San Diego State University

    Bachelor of Science, Business Administration; Business Management

    2005 – 2009

Projects

  • USECU SDSU Branch Redesign

    May 2014 – August 2014

    Served as the internal project manager for USECU and worked closely with DBSI’s Digital Signage agency to ensure the USECU SDSU Branch Redesign project maintained and exceeded deadlines. Acted as the liaison to collect and distribute assets to design the new signs. The digital signs allow USECU to display relevant and engaging content to a specific site or region in the branch. Members and potential members can now self-serve through our innovative interactive tablet displays and kiosk.

    Team Members (9):
    • Kat Keivens,
    • Justin Kroop,
    • Alisa Semyekhina,
    • Alejandra Montero,
    • Nicole Harper,
    • Kevin Moyle,
    • Rachael Siebens,
    • Deanna Brown,
    • Craig West

Skills & Expertise

  • Advertising
  • Analysis
  • Google Analytics
  • DART for Publishers
  • CRM
  • Google Adwords
  • JavaScript
  • Media Planning
  • CSS
  • Analytics
  • MailChimp
  • Integrated Marketing
  • Market Research
  • Advertising Campaign Management
  • Political Advertising
  • React.js
  • Online Marketing
  • DoubleClick
  • MongoDB
  • Handlebars.js
  • DART for Advertisers
  • Microsoft Office
  • Digital Marketing
  • jQuery
  • Marketing
  • Online Advertising
  • Marketing Strategy
  • Node.js
  • MySQL
  • Express.js
  • Email Strategy
  • HTML
  • Social Media
  • Salesforce.com
  • Java
  • Social Media Marketing
  • Firebase
  • Email Marketing

Certifications

  • Inbound Marketing

    HubSpot, License

    September 2014 – October 2015

  • Marketing Writing Bootcamp

    MarketingProfs, License

    August 2014

  • Hootsuite Certified Professional

    Hootsuite Media Inc., License

    February 2015

  • Google Adwords

    Google, License

    February 2015 – February 2016

Volunteer Experience & Causes

  • Volunteer

    Urban Angels

    September 2014Social Services

    Positively impact San Diego’s homeless community by providing and serving nutritional meals. Urban Angels is the main food provider for residents of Connections Housing, the new homeless shelter located in downtown San Diego.